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Social networking is a cultural movement and the numbers behind its best known site are startling.
-- has well over 600 million active monthly users.
And according to their stats used to spend some 22 billion minutes a day on -- buck.
For many of us those numbers might sound mind numbing -- hi.
Those numbers also show the power -- reach an opportunity out there for your company Claire Shia author of the -- Barack.
And the founder of social media company hearsay.
-- -- has given rise to a new consumer psychology.
And businesses need to embrace these new found possibilities.
Making sure social media works in their -- rather than as an on controlled liability.
Fred thank you so much for being here thanks so much for having me sell Linkedin FaceBook Twitter how do you as a.
Is this decide which one to use well I think companies need to be where their customers are and with over 700 million active users across these three sight the line.
It's becoming increasingly hard to ignore I think the number on rule is that businesses need to find out where their customers and our target audience are spending time.
And make sure that they invested a presence there you also say listen to your audience right.
So when they're talking about you online.
You need to -- to figure out what they're saying.
And you say that often times a small businesses even know that there being talked about online facts that's exactly right I think before a business at annie's -- goes on a social network it really the -- -- to.
Do a quick search on FaceBook Twitter and Linkedin.
They may be surprised to learn the people are already talking about.
Their brand and certainly their products in their marketing and potentially their competitors and nothing that I think is -- interesting is that everyone talks about how social media.
Is so great for businesses.
But it can also being a liability good businesses if you don't control in the right lag the majority -- are a majority of pages that are created.
By businesses often get neglected because there was no.
Clear strategy at the beginning.
When the business created the presence and I think companies -- -- to recognize that it's an ongoing commitment is about what you tweet and say.
And an ongoing basis.
-- just having created the patient in the first place if for instance your -- Coffee shop lets say how do you keep your company relevant when it doesn't necessarily seem like there's.
To Tweeter to -- about every -- I think in -- copy -- example and there are ways to share what's going on in the store whether it's an in store -- that what customers are our liking him preferring.
On that day specials deals go along way in retail in the future do you think that businesses that don't have social media pages a day to enact die out.
What's it's like where we were with the Internet and with email fifteen years ago there were a lot of businesses that were slow to adopt and yet today can you imagine not having.
Internet -- -- I think that's the where we are with social media and -- of the businesses will die out that.
Certainly they'll be at less -- -- advantages as those who who fully grasp the new technology in the introduction I talked about the new consumer psychology what is back and how do you think consumers have changed the way they look at businesses -- -- -- few different elements of this -- consumer psychology overseeing as a result of a FaceBook Twitter Ellington.
One is is more sharing so really pushing the envelope in terms of privacy norms and what people are willing to share both weather friends as well as with brands.
The second aspect of it is just the transparency in an age where anyone can tweet -- take a picture of anything I can also seat.
Who your friends are what brands you like.
The amount of sharing.
In the way that information spreads is this is is unprecedented and you also say there -- ads on -- that the small businesses can take out can you talk to me a little bit about that actually so that advertising on FaceBook Twitter Ellington is very much tied to.
Added sharing that most consumers are doing with -- profile information -- so businesses of any size can take advantage of what's called paper targeting.
To basically take any profile information and target ads it very specific audience profiles.
So for example if you.
-- sell golf clubs incentive advertising everybody on FaceBook you could narrow your universe to just people who.
See on their profile and for that they enjoy golf thing you're kinda.
A social media darling how does one do social -- well.
I think the most important thing about social media in addition to listening to what's being -- is -- to be authentic it's all about showcasing who you are as a person.
And even as a brand I can really be an opportunity to show humanizing based your customers I think for -- large majority of businesses to.
You know one -- build their brand wanted to reach new audiences one -- -- their existing audiences social media can be tremendously powerful.
But it's not the kind of thing that you can just let run wild because that's when it becomes a liability and that's where we see a lot of the fear coming right now.
I think companies can take steps such as you know combination of technology policy in training their people usually to really transform.
That liability into an asset for the -- -- thank you so much for being concerned I think you so much for having me.