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Summer Concerts Kick Off

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  • Description

    Concert season provides a prime opportunity for brands to interact with fans

  • Duration 3:46
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This transcript is automatically generated

Russell -- is with a -- now president of Live Nation network.

Russell just make it clear for everyone Live Nation network is it division.

Live Nation Entertainment.

Right.

Yep that's correct the we sell we sell all of the advertising and sponsorship in.

Online mobile for the bigger the bigger entity.

OK and so your son on the it.

-- Ticket prices and everything I know you're not -- the ticket prices -- -- me into the advertising for.

Ticketmaster Live Nation contact concerts front -- and Live Nation.

-- all of our venues around the country so -- you know if you think about a sports venue you've got you know Coca-Cola and Anheuser-Busch and AT&T around the sports venues.

Where we're doing similar thing for hundreds of our venues around the world.

OK so then why this summer concert season so important because -- -- concerts all year -- Well if you think about it the summer just to be outdoors.

Under the stars watching your favorite band -- Your favorite band or artist there really is nothing like that.

So what what are some of the big events coming up this summer.

Well we've got to you two out on the road Paul McCartney.

We just announces playing Yankee Stadium Blink-182.

Literally there are hundreds of artists all summer long plane playing all over the country as well as.

We've got a lot of a lot of bands playing in our our clubs around the country to house of blues the Fillmore things like that.

I don't find out where everything is.

Thanks gonna -- -- offered.

-- you can go to Live Nation dot com or Ticketmaster dot com.

You could you can download -- Live Nation out which we just launched the end of last year which.

You -- literally buy tickets right from your -- gets set lists.

Learn about when shows are going on sale.

Our kids -- -- -- -- kids are people still -- shows -- you know money's -- concert tickets are expensive.

But surely going up in price are people still coming now and doing this.

Yeah I absolutely look.

Concerts are one of the greatest experience is of our life.

I I talked to people all the time and I've I've never met anyone that doesn't remember their first concert.

I know I took my kids when they were six or seven years -- -- so it's it's a memorable experience is something that you share with your friends.

Whether you're young or old they're really the beautiful thing about music is there's something for everybody.

That's many say you remember so I'm -- tell you mine I did see Billy Idol as small little capital theater in New Jersey but my first real big concert.

Was U -- unforgettable fire and I was hooked in after that I think.

Any time there was a show at -- then Brendan Byrne arena in New Jersey.

I went to it I -- everyone under the sun for a period of time in their I don't know I am I feeling people who don't go to as many shows as we used to.

You know what that they're we have we have -- concert goers and that you know -- -- one.

They're gone five plus times.

Five plus times a year so yeah absolutely.

People are still going -- all of our data says people are you know people are -- of the shows and they're doing the same thing although a little bit different then back when you saw Billy Idol if you think about it.

They're they're sharing it on you know FaceBook and Twitter -- they're taking pictures and video at the show.

They're sharing it with their friends around the world so it really is kind of this global community and that really is I think one of the unique aspects of of live music.

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