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From the Oprah Winfrey network to of course talking about the discovery channel's.
Growing what is a pretty established brand how do you do that right now on how do you make sure that with all the other choices out there.
About hundreds of distributors here -- and -- -- FaceBook and you're facing everything else Netflix YouTube how do you get people to watch discovery channel's.
We have thirteen channels you we have discovery.
TLC Animal Planet Science Channel we just talked about alone we have eight kids that were all.
We have the best -- cable network and -- investigation discovered so we have we have these thirteen.
In the sort of two sides of our company the left side is how do we make those channels -- -- the brand stronger.
And figure out how to put quality programming on the year so we can build market share -- -- last year cable was about flat.
And the company we were up 8% that is where people were spending more time without.
So we need to do that in the US and that we have on average five channels and over 200 countries.
And we take -- brands around the world so that's the cable fees and everything that's 95% of our company were almost the -- people.
But we can't ignore the fact that people started to consume content differently and so we need to we need to figure out how to we put our content on every platform.
How -- we.
Build market share on line on the iPad.
On Netflix and so -- -- those platforms.
From our perspective of content.
It's probably has probably never been a better time to be in the content business -- -- every one of those platforms presents an opportunity.
For us to someone else that was -- by our content.
Hold your programming initially all the Time Warner Cable out.
You're not the only one fox David initially Viacom is still in a battle over this comes as many eyeballs as possible.
But we didn't pull our hot seat if it's a dispute in the business.
And Time Warner is saved as a company we have a great relationship with -- we've we've resolved any discipline that we happened.
The disagreement is going to be that we spend almost a billion dollars a year -- on content.
We have been putting your library we -- almost -- so our focus is how to we get that content all platforms and get real value.
But so there's a push and -- it with any of the distributors or any of the new players.
It's how do we get fair value for our content we -- our content on all platforms -- -- to make sure that it's measured.
So that we can get paid -- that we need to make sure that we get fair value.
You have as you said -- very big on owning your own content.
The pitch process when people coming to USA and I know it goes through many different levels but they go into the say we've got a great idea -- show.
It must be very hard to have that Midas touch have -- what is really going to be the next hot.
It is hard but we're in the non fiction business which is a little bit easier than general entertainment.
And each of our brands stand for something we know the people that watch discovery.
Who they are what they like the people who watch TLC -- Animal Planet investigation discovery -- little niches we're not trying to appeal to every.
And so when you know development process it's a little bit easier but it's still it's it's almost like baseball we developed and shows and to what -- -- -- war.
That's gonna be good for us so it but that's true of almost everybody in the business.
Xbox I have to ask me through right ball Baghdad.
With the did you have any idea it would.
Would capture the imagination of so many people -- entrance.
You try to develop shows that have good stories -- great characters but ultimately.
There's something about some characters that really breakthrough you know buddy the last throw this whole family -- Kate plus.
You know they just they come -- -- -- -- people really relate to them.
And if they sort of get in the culture and when that happens you just gotta gotta be excited about it and you look for work but that's -- the -- Great time discoveries a great company in the world operate content.
And I spend now about almost.
About thirty to 40% of my time outside the US -- more than a third of our operating cash flow comes from outside you.
Back right here wanna hear channels -- discovery is Vladimir Putin's favorite sound your your verdict I don't -- Russian.
Discovery enterprise good luck Q I thank you so that's great to see you get analyst David that CEO president of the company.