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Viacom CEO: It's the Best Time to Be in Content

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  • Description

    FBN's Liz Claman with Viacom CEO Philippe Dauman on how he fills his 160 networks with content.

  • Duration 4:53
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Smith who's who have cable television is descended upon Chicago today for the annual.

And CTA cable show and -- -- who's to -- claimant is there with -- Very special guests taking a wait list.

Well I'll tell you something my next guest has a 160.

Network properties everything from TV land.

The Comedy Central to Nickelodeon.

And for has -- different filmed entertainment opportunities but he can also say.

That not only don't run a gigantic media company.

He's also looking spots we welcome first on Fox Business that we don't mind -- Hello my own positive bias on the disease that sailors and film -- 24/7.

160.

Network.

A lot of great creative people are making these shows all the time new ideas are really strong brand portfolio.

And we just make -- shows -- -- consumer.

What's most exciting part of your business right now you and I were talking about not just domestic but -- -- -- It's because I'm in the content business there's so many more ways to view our content experience our content around the world we.

On the TV screens online on mobile we can reach countries -- -- able to reach before and that's new technology -- We're rolling out our major brands and TVs all over the world like alone in this out -- if there's country which finally it was Bulgaria.

And -- Bulgaria has been Dora the Explorer is Peggy -- absolutely.

-- -- -- -- -- Highest rated show that all of plans.

It's a top top shelf top consumer products property they loved all right friends they love sponge Bob Bob -- polish.

-- -- -- -- At all it holds up -- now we know about that good information thank you don't even forced to change because obviously there's a huge migration to the web.

And we're talking about all of it here at the national cable -- television association that.

While putting -- into all of that content is migrating to other people Smartphones and their ipads and they're currently in litigation with Time Warner Cable about this issue because you say you deserve.

The right that the right and also the approval of taking say for example MTV and putting it -- someone's iPad even if it's within the home.

Other cable costs.

Well we're we're leaders in getting contents out to our viewers and we -- on a multi platform basis we have the most vibrant -- there are we work with -- have very.

Social networking company FaceBook Twitter we incorporated to question as we have Twitter wall Sunset -- shows.

So we believe it's that's my concern was what -- them.

Now we work with distributors bank distributors.

Is always the banks' in pains and and getting into the economics of the deal -- -- But also -- and we -- have to be criticized by consumers -- -- the first ones have a multi platform play what happens which is -- -- service centers.

I ever hear by the title this.

Let me ask which people actually were kind of laughing at how what -- ethics really gonna do it you can see on the screen it's a lot of -- While there are some first run movies but also reruns of -- working with that reflects is that it's profitable.

It's the first.

National cable networks have become an -- within one year of launch.

Have to send them because we had traditional distribution.

And and we had a big deal with Netflix really did a -- in the place that so I spent the profitability.

So that's why it's great to be the content business.

This -- so many more way.

To get content to viewers of so many more ways to monetize that content funny you point out that the entire history -- -- obviously working very hard that we avoiding any sort of the music industry you.

Napster they didn't deal with the properly.

They walked back big time battle.

Well we're in a totally different position that we.

-- that we observe what happened in the music industry we we are making our content available many different ways.

-- that we've mastered windows in the video business in the movie business.

So we got to satisfy consumers.

At different points of the value chain.

And obtain revenues different -- so if you wanna see a movie that -- ever get -- movie ticket if you wanna see you for free later you watched on television.

Up -- very fast path of going with the ad sales -- where we're likely.

With the up front and thanks for the strength of my major brands.

And strong buying -- best my best advertisers.

We're gonna be -- but double digits in pricing our inventory.

I think that is more thing with the times -- -- -- -- I cannot thank you very much less -- coming.

Go to -- -- -- the she fell when she was in Italy of the problem -- -- that yeah I think utilities.

Stock is up 50% year over year coming up short potent hi -- -- the president of ESPN and ABC.

Big big name exclusively on Fox Business they -- much more headlock Mexico.