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ESPN President George Bodenheimer on why it would not have made financial sense for the network to bid more for the Olympics than it did.
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Let's start with the news.
The Olympics ESPN dot outbid by Comcast picks out of fox obviously.
The bids that -- put in force them lower than what Comcast but it.
Did you -- bid.
Q did you miss the opportunity because ESP and didn't gauge of the priced properly or was that what you were gonna do -- that's -- -- -- -- -- All not at all we.
What we -- call will make it.
Right up right on for our economic.
I would be delighted to get the Olympics world class property of the price that we did beyond that it would make good business and so I would disappoint.
-- -- Comcast let's look at the numbers -- four point 38 billion dollars ESPN of that was for 20/20 for the gains.
ESP -- one point four billion for 2016.
-- Comcast -- -- to walk not gonna speak to another company financials they'll have obviously.
Question itself as a pointed out were very home where we are what we'll leave it up and I -- to congratulate Comcast from the IOC.
-- -- -- -- Very -- -- -- very nice to Comcast but I look at Comcast and I think.
People are saying they spent that much money and not because they were afraid of anybody else but because they were afraid ESPN meaning if you guys have gotten the Olympics.
You could then turn around and demand higher pear trees.
And what contest ended up paying.
Is still below if they take take losses is still below what they would've had to pay out.
For you guys demanding later hey we've got premium programming the Olympics.
Well that's all speculation so we'll never know where all that with a big and now we're very well -- where we are programming next Monday Night Football and EA.
-- -- -- -- Masters major golf and tennis.
So we're very comfortable with our mix -- -- confident that the value that we're getting podcasts and other distributors.
Right on what we're delivering pizzas -- product football NFL -- -- previous -- -- What we're optimistic.
We hope so.
There will be a deal the only question -- when.
We're certainly hopefully they will be playing -- always get.
If they're not we'll figure out how to program.
Successfully without of them from college football -- Rely.
Make the best we have -- your contingency plan is to -- sports center.
Football normal football program with.
-- -- Well we're not gonna play golf -- on Monday night but we have more football programming than anyone out -- in the market so between that and ability to use.
Sports center and other studio shows that we successfully counter program.
If there's a shortened season how will that affect the advertising revenue for Q4 -- its hands part of Disney's earnings.
Well I don't see a big impact.
Upfront market is extremely strong already.
We've got many major advertisers who want to advertise in the fourth quarter regardless of what the NFL playing and not -- -- other options.
From that money around and those of the conversations.
There were exploring -- advertises right now I don't see you get him back.
Yeah vs change some.
Much if you look at all of sports.
You you know have instead of just ESPN which was all sports TV the only -- -- the space in the past that it got the -- network you've got lakers TV.
You yourself struck longhorn television contract for a lot of money to the University of Texas sports.
How can remain at the top when all of these teams are looking at the models that have been created with things like -- network yes network as a way to Atlanta.
We want our -- them.
And how will you continue to be able to sit and talk about after the -- While it's really three things our mission the culture of the company and our brand.
Our mission to serve sports fans will continue to look for ways -- -- that like the -- network with your financial launch related here.
Our culture which is our focus on innovation.
Hard work entrepreneur realism being first to market those kinds of things that really -- just -- -- what we'll continue to do and lastly the brand.
He has been rendered the -- sports media brand and United States and in many parts of the world so what.
In a world where there's numerous choices.
Many of which you mentioned people will gravitate fourteen years in -- what we're doing.
