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On this tough economy where jobs are scarce our next guest says keeping employees happy is one -- for small businesses to stay afloat.
Jeremy -- is the founder and CEO of -- essential and tonight smiled as -- spotlight.
-- started popular restaurant and he's not even Cuba it.
Their recipe for success we're gonna find -- -- second.
But he puts his workers' needs first he says and that makes all the difference in of course -- explain it -- we welcome Jeremy Marron -- central founder and CEO.
-- people need to understand that your Jewish dislike him so highs in Jewish boy who in theory -- pork.
Opening an acute -- Russia and.
Well I've always had a passion for Cuban food and I was looking for an idea that we really.
Have leagues and allow -- to expand my horizons.
I was underground for bunch of ideas I was in the Internet business during the ups and the downs.
And there's spectacular little restaurant not far from where I live and they deliver huge plates of rice and beans for no money and I thought that there was magic and it.
So that's -- -- sort of the idea.
-- in the -- industry too as well and so you're just looking to the -- and I'll find something.
Latin Americans -- is the way to go well.
There is no national chain little loan very few regional chains doing Cuban food it's an opportunity.
It's an enormous you know food line it's accepted by all the Latin in many of the island cultures to me I just thought it was great opportunity.
Sit with this now the restaurant and I was on the web -- looking at it has this.
1950s Cuban -- took me back to Ernest Hemingway for whom the bell tolls on an English major so that kind of stuff.
Totally -- -- someone like me but it appeals to people because it's sort of an escape.
Well in everybody's mind side of fun it was a very sexy puts us and so here you come into my restaurant just like a vacation for for an hour to.
And you come in and you have the music and you have the most -- throughs -- you have the Spanish you have the Greek food.
And you leave happier than you come in that's -- idea.
You could take him he got a gas station if -- happy those are so let's talk about though your employees now you're saying you have got 230 of them right and the key to the business for you is keeping them happy how do -- do that.
Well it's more than just keeping them happy it's -- -- step process you wanna hire the right people.
You want to train them well in -- after they're trained you wanna make them happy and keep them happy so that if they're happy.
And will train the customers are going to be thrilled that's.
Eleven notion that you call yourself -- teaching restaurant because.
We just heard the president saying -- -- to the back to collagen retrain themselves when really small businesses are training of people on site.
You have to first of all hiring is very difficult I would rather be able to promote from within so even I have.
People who started as dishwashers who now managers and my restaurants.
We're all about teaching and and promoting from with -- giving an opportunity in making them feel empowered.
I I also read that -- from a restaurant based on analytics -- that you have this point of sale inventory system can you explain that.
Yeah we analyze and we take percentages on almost everything that happens in our business -- we know exactly which -- we know exactly which promotions work.
And then we base -- future promotions.
On past experience.
So if that's what's been enabled you to stay efficient and keep costs under control through all this right in the restaurant business that are basically three -- metrics.
You wanna have ran within 10% of sales and you wanna have cost of goods and you wanna have -- within 30%.
And you grew during the recession because of office will we -- because our -- was we gave big pleats of good food reasonable prices.
She get a lot of -- he does -- over 700000.
Apparently were sold hot you know we saw a lot of -- you toes they use the -- not.
The foods announced that analysts.
There is certainly an interest in Latin American these in Latin America of these.
And what's happening in Cuba now was -- -- the amount of interest and -- particular food group.
Is gonna increase because things are gonna be changing very rapidly and say -- expanding.
Beginning with some profit we've got two major -- -- numerous from projects one in -- just from one Long Island we're very excited about them Gerri thanks so much for being here thank you -- man that essential check it out.
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