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Business Behind the NBA Finals

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  • Description

    Dallas Mavericks take the title - what's next for the brand?

  • Duration 4:09
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This transcript is automatically generated

-- you what is right now.

Yes I am are -- it may.

-- -- -- Hey I I heard I heard it didn't you just say -- downgraded LeBron James.

And they say they said they said right that's when they -- on a good day.

Yeah us mavericks winds Mark Cuban -- yesterday that he slept with a trophy.

I feel that bad but I I but it's pretty darn cool feeling I know a what do you slept yet you -- -- slept went down I don't know.

With the purchase of 200000280.

Million in 2000 of the -- and now according to -- -- -- for thirty.

Even before this championship.

So I guess he can sleep with whatever he wants to now right.

Yes and you know what -- Marc Cuban right now and -- to meet LeBron James though isn't it.

Well listen here's the good side LeBron James he indicated.

Easy kid that -- 45 million dollars last year he has major corporate partnerships.

Which state farm McDonald's and Nike he raise the attendance up about 2008 game at home all over the -- as well.

Catapult -- the first in Jersey sales that's a good thing.

The bad thing is his image has gone wild he dropped from number two in the Bloomberg business week 100 to number eleven.

And he's falling fast if he continues to make statements like.

Let all of those people out there with their own personal problems run their own lives I've got -- -- is gonna continue to fall -- Yet you know estimate said to me they're having a parade in Dallas and Cleveland right now because of the wind the mavericks went of course LeBron was from the Cleveland got cavaliers.

-- we now it doesn't do is does Miami regret -- purchase of LeBron since coma purchase but.

-- -- It is a purchase listen here's the deal he's a widget company but he's more valuable than that.

When you look at the stats and I did this as part of a joke.

-- B Cleveland fifty group that I spoke to yes last week by the way Monday before -- went to -- Nobody was getting nobody wanted to smile.

But I talked about -- relocation of the industry called LeBron James and the bottom line was.

-- cavaliers.

Value I have it right here went down about 26% -- 121 million dollars last not to mention all the economic impact around downtown.

The -- value went up about 61.

Million dollars about seven B 17%.

Now that was before they're stagnation.

In the NBA finals they're gonna be OK I think the net result is.

Dallas went -- a lot the Miami -- kind of stayed the same and the psychic value the Cleveland Cavaliers.

Off the chart.

He had big sky and you got excited -- -- -- for them a little bit but let's let the city of Dallas in general it -- meeting on -- left and right right.

We dug under the symbol he got their World Series -- is of course the mavericks now and you know market -- They all four of those if there were four mount Rushmore spot -- Dallas it would be that.

And here's the fifth one American Airlines -- it's so big for them.

American Airlines Arena in Miami American Airlines Center in Dallas they had six NBA finals games and they were all play in American Airlines title facility.

So a big win for a lot of different people there by the way to losers.

Game seven ticket holders there was -- right guys like it be and guys like Juwan Howard.

Be kind of older -- -- guys they may not get a second chance so there are a lot of losers in this is well.

I did not realize that both stadiums -- American Airlines talk about a home run before we talk more about the losers -- we got talk about Dirk.

He's really in Michigan -- -- -- now.

Eight Dirk was number 66 and that Power One hundred I guarantee you.

You'll be in the top -- to thirty.

Come next year he has no Madison avenue endorsements is probably one of the most under rated an undervalued.

Superstars in the history of sports.

He's kind.

He's gentle.

He's international.

He's well read -- area -- and boy can he play you know what.

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