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I look back -- and not it's Monday it's in the city it's not too hot.
Thankfully exit Citi seven degrees we'll take that because we did -- spring here in -- we just jumped in the summer for a while there.
We had a lot of our small business spotlighted today and I have to tell you.
It -- need Disney.
-- lefties here with us president of modern dog boutique out of Chicago.
Lila I had children not pets.
So it it's I struggle with what has happens in this industry it is exploding.
And people spend more money on our -- Then I.
-- -- It did not -- at the end of that might he's backup.
We're not gonna -- -- like -- -- for it you know because that's these dogs are wearing.
I mean it's you know people in they spend money and I can't they want to spend money and a god.
A lot of people especially the baby boomers the kids have gone and I'm off to college and now they they have that.
A little -- baby -- that they wanna spoil that well.
I'm not seeing that especially in older people are very good friends my friend of mine's father treats his dog like -- like -- -- outdoors grandchild you know and -- Nice into the dog and I am my kids I would tell you that but people are buying things for them to an end all of the recession.
Stocks like Texaco in the -- -- all of those companies and I'm watching it from the business angle.
Did just fine -- to go -- it was one of the only.
I dare I say recession proof this this is did you steal anything on during these last couple years.
-- and I think the only difference in and spending and and the -- was people away looking more for equality they wanted to get more value for their money.
And that kind of that the trend that I've noticed the last couple -- in the -- industry when did you open.
I -- actually not at -- 2009 OK just two years ago thanks smack in the middle of the disaster you decide to go and -- and a dog boutique Y.
You know it's always been a passion of mine and ever since I got my first -- -- I've always -- and on natural health for for him -- and from my second targets while.
And so it's just how it's been a passionate about as we to have my on this -- That company that I was working for had filed for bankruptcy and they are having -- laughs I thought well.
No better time than now and everything just went and made a decision everything -- the place okay.
So you do.
On the console food pet food but here no but -- more than that right there's toys -- -- -- series in.
-- installation now Moody's I'm -- I was -- I was on the website.
And people are but a jacket it's the jackets cracked -- -- I was actually in South Beach recently and the -- had.
Full blown shades on had never seen -- more.
So well I mean something that I I and that then again -- present -- children I can do is -- as a parent I get tell me what -- these -- -- it also out or is it really just about the food.
It is now like it's it's food it's treats treat their vague and toy is people -- -- I think look I think part of it is.
When you -- a new -- create your -- the happiness that they having eaten the and they get so excited for the new type ice -- her toys.
Does -- good Cawley -- if people want to spend their money from that.
-- -- -- OK but it's it's everybody right is it because Hollywood is Karen around these little toy dogs is that would started it.
Good when I brought the dog sometime in the dog house and you know whenever embargo cannot and their own right and now they have like -- beds for these things -- mean they they urged.
It's beyond so what what do you think was the trends in -- I need is sun -- in a jacket for my dog is well.
Yeah I think it's it just goes back to that -- and baby boomers and children are leaving and they were looking you know for -- kind of fill that lots of their child and they've projected that on to their -- I think Hollywood does have to do a little bit with that but I think for the most part it's just it's an unconditional love -- -- get -- from your guides -- gonna give it back.
So but I gotta believe there are other and then -- and then there are tons of dog would seeks that you can laugh compliant you know high end stuff well ends up everywhere.
A -- really Chicago similar.
SOK so you got a lot of competition so how do you differentiate yourself.
I you know it's just it's one of those things you you deal with.
Use the customer service.
And my ankle.
Well with the business I really try to focus on education and I want that be able to talk to my customers and know my customers and know their -- and -- I mean.
At the end of the day.
They can go to another big -- -- demonstrate and I wouldn't want them to know that they're gonna get the best customer service from me.
What are the plans and going forward do you plan to expand and make it bigger or just really focus on.
Your store right now I mean -- you've been opened since 2009 I gotta believe there's some been in the air.
Says I'm -- AA did have some big plans for the future but.
For right now -- it's really wanna -- -- -- them.
Education and and and -- social media as the where really I'm gonna start blogging.
And doing some more social media and education.
That's kind of where we're focused mainly just I've recently started -- training and start.
Oh cool are you making money.
Yeah yeah I mean leave.
In so this is night -- hair and we've seen substantial growth between the first and -- here we're showing pictures of the store right now.
Do you -- -- as well 'cause I know that's out there as well.
-- not so much and I think that that is just kind of you know.
Product of there -- fashion people aren't spending as much money on clothes in particular right now it goes back to they're really just looking for the quality.
I'm toys and -- entry.
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