The Wine Master
Recent wine trends and innovations
- Duration 7:17
- Date Jun 8, 2011
Recent wine trends and innovations
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OK so now you go we're gonna want something you just starts online yeah because you want to basically learn more about yeah.
And then how does it partly pay and you just you just look -- that much -- you just there's very few people in the world and a masters of -- that's right there's less than 300 of us on the officer dying off now with his less than 300 of us and in the United States.
Is now on twenty -- Boston and London I was the fourth woman to achieve that help you.
Low -- so what maintains you know if you.
And we -- -- aren't ignores all the time you have this job you have this business is essentially -- -- you -- you have one business now.
But did you put some money -- did you prepare financially EU actually I I didn't but what I had done was like I try to create parallels from what I was doing in banking.
Over into the next few which I went from working in a wine store to working for an importer.
And because I had done these huge.
Syndicated bank loan meetings -- -- international bank meetings I -- you know I can do these huge large events and that kind of got in.
That way so I draw drew parallels to what I was doing before hand.
But I also believe in the law of attraction so few.
Really try to find more information about a topic that you're really passionate about.
Hitting -- stock and yes that gravitational pull and opportunities will just come about.
Many many of our different -- will say you know they -- they -- this is this idea in their head and they did exactly what you did you know I -- designed to -- we're gonna toy shop for a while and it just to learn the industry inside announced today you are -- -- master of -- I mean tell us what are some of the trends that you're seeing in -- these days yet what are the big trends that we're seeing is Italian -- it grew 11% last year and I have two examples here you know -- -- analyst Peter Green here it's it's a really expressing a summer especially in summer is very -- very light.
We haven't -- -- here.
That's about eighteen dollars a bottle and we have Ramona singer celebrity wanna celebrities are getting in -- -- I think you're housewife she actually was here on that would yeah.
Through yeah that's a great little -- -- honest about what fourteen dollars bottle and then Brazil and Argentina are probably the two biggest trends that you're seeing.
Right now three out of every four bottles in this countries is California and that we're buying your life.
You know for the imports.
New Zealand and Argentina are the biggest ones New Zealand -- -- -- -- bank.
And we have that paradoxically the mall that's great here and these are also incredible values and that's a reason why you're seeing an increase because people like -- so much and then.
Right now everything is coming up prisons because it's so worth it looked pretty it's it's it's really pretty -- added Shirley Temple in Obama is -- -- -- -- -- that the flavors -- strawberry.
Raspberry and that they're just so pretty and it's -- so it's not all.
Rose's -- -- some people think that if it's if it's -- it -- -- you know but this was completely dry so what would you say to someone who wants to learn more.
If you learn more about -- I would actually suggest taking some kind of wine class and I took the wine and spirits education trust courses but.
That's I think down it's more war that trade but I started out with Kevin Israelis windows on the world -- course and that was so much fun and that's actually the Marriott marquis.
And it's it's a lot of fun and can you get to talk to other people have passion about want this well.
So because this is a business network how do you now make money doing this well I do consulting.
Clientele resulting online consulting unwind so that's right that's right actually have had winemakers and -- -- -- and -- provide my tasting notes and and tell them you know.
But my thoughts on you know we're the market is for their particular -- -- things that I see that might be changing.
I also live on dvd out the every -- guide to -- -- it's 24 episodes you can learn about -- in.
Your own -- that's cool now I would see that kind of sit on the industry -- that's cool that's with a great courses and about what is it do you think about -- that we.
Just recently right.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I think that the Internet and people can get more information.
What is it transported abilities that says you know here he he says this -- from Spain so you sit there from how.
You know I'm drinking this and this came from Spain they're just been passion there's so many wind stops after the that they intimidate you yeah yeah -- you know -- especially what you want to -- on it and wind is selection is like this big giving way to begin yeah.
So what does it begin -- do in that instance.
Well there are a lot of different web sites that that you can go to I mean one and one of the reasons why people like Gary Vaynerchuk and it in his daily hernia is because he if he's very very approachable.
And people like learning and I don't just little tidbits here and there.
There are a lot of different sources like -- books out there but you recommend asking for recommendation and Alaska perhaps Luke asked for recommendations are master what I really want is okay I was wonder though I think pushing certain -- because Marca.
Now on the I think 985% of the time.
This so EA or the the -- -- -- wants to help you they want you to find something that you -- -- -- you can come back.
There and they they really want you at restaurants even more these days because.
You people restaurants have gone down dining restaurants -- -- so they really want you to come back.
So definitely they want to help you I don't know kind of I would say that them and you should have the bit on trade and that's suggestive line next.
There's some restaurants that actually have an -- active technology.
Like a door in in the US and even like celebrity cruise lines they have their net menus on our ipads yes this is -- you can you know look up -- information and you can see what they taste like -- see where the vineyard is still that kind of stuff and may be able to lead to is that what I think that's really caucuses just for people like myself but on at all lot UK.
And it makes -- -- that you get -- -- exchange you have like Atlanta that yes so before I let you go and I hate to about what what -- what -- -- trends you're seeing like we expecting to be the next big.
Being in -- The next big thing in wind -- to be honest I think it's technology.
I think technology and and choosing -- in technology is really going to be the next big thing to me like I said you ipads.
Looking -- People with -- even at a door you know is this kind of touching feelings I think people are really the inner -- aspects of of -- -- increase.
I must of helped.
The wine industry a time to because as you say you go on and learn so much more so you're educating yourself we beyond what we were are you.
Mean prior to -- -- being out there warm.
You have to come back -- -- may have.
That is -- to express these are great suggestions and I know we have a website to tell -- the website -- Cincinnati dot com but you can also look at my DVD it at every every -- -- dot com.
Every day wine guide guy dot com check -- out and I'm counted as it's crazy how this industry is exploding.
So many entrepreneurs are taking over its awesome.