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Survey: JetBlue the Best Low-Cost Airline
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J.D. Power and Associates Stuart Greif breaks down the results of an airline satisfaction survey.
- Duration 2:55
- Date Jun 8, 2011
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J.D. Power and Associates Stuart Greif breaks down the results of an airline satisfaction survey.
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Okay new survey out today says overall customer satisfaction with the airlines.
Is on the rise to -- -- -- seek out with its when he eleven North American airline satisfaction survey raking traditional and low cost here's.
Based on categories like costs fees in -- services so which airline to the top spot.
Denny's now -- JD power in a Fox Business exclusive is Stuart -- Stuart -- you welcome to the show first of all so that figure overall satisfaction is improving despite things like higher fees and and other challenges like cutbacks -- that possible.
That's right -- satisfaction is on the increase for the second consecutive year despite dissatisfaction.
With cost and fees.
-- the low cost carriers the jet -- in the southwest have actually improved satisfaction to their highest level.
While the traditional carriers continue to struggle to regain satisfaction levels they had.
Before the introduction of proliferation about on -- now the industry as a whole and airlines is lower than other travel quite -- -- -- context is important.
OK so jetBlue wins the low cost carrier category for a sixth consecutive -- how is that possible how are they so successful with his consistency what are they doing that someone else perhaps is not.
That's right they do a tremendous job across the board this year southwest pulled very close -- them and both airlines taken very.
Kind of customer passenger friendly orientation they think about what are ways we can enhance the experience whether it's southwest looking at terminals recognizing there's not a lot of comfortable seats and -- and putting that in the gate area.
We're jet -- JFK terminal where there's free Wi-Fi you can order food.
Through monitors so they think outside the airline itself and find ways to enhance the experience.
It's Alaska airlines' top spot in traditional network carrier category for a fourth straight year again what's the secret of Alaska.
Alaska does a great job among the traditional carriers -- are people who are certainly a big part of that.
Air Canada has also closed the gap with them and -- very close and that's a great story.
There -- CEO.
Made customer satisfaction one of his top three priorities in drove initiatives from contact centers.
Through the airline and airport experience and it shows with focus and leadership.
Even traditional -- can make considerable strides.
-- speaking of making strides among the traditional carriers we learned today that delta is increasing its free checked baggage.
Allotment -- and help him out on your survey.
It's certainly when we look at cost and fees.
Airlines across the board declined in air fare as -- cost came up for passengers when it came to other -- like baggage.
The four airlines that actually improved in that part of this survey.
We're the ones offering free bags for the first bag checks -- that southwest jetBlue west yet and Air Canada.
Great information Stuart -- thanks so much for your time appreciate this survey results crest later.