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All as the overall population -- the TV audiences of the world start to age and gets saturated it where do you find that next landscape that next frontier.
Latin American countries are starting to climate a big -- and DirecTV positioning itself to capitalize the company recently hit the ten million customer mark.
And just delivered a record first quarter DirecTV has every reason to bank on growing even larger in the Latin American market.
Fifa soccer really only be one reason for that joining me now -- -- Fox Business exclusive the man leading the charge Bruce Churchill.
Is the president of DirecTV.
Latin America and and and a -- of -- just the News Corp.
were thrilled to have you back good to have you it is nice on -- but you've been.
Traversing South America when trying to grab eyeballs how do you get an emerging middle class.
Brazil Argentina all the south American nations to fork over money to start but.
Account -- DirecTV.
Well I think -- or not we work on a number of fronts first farce of course we -- we have a great product and many of the great things you -- -- -- TV -- the US.
We have taken and adapted to the local market conditions.
The same time we've designed and developed products specifically for the Latin American market.
Are targeting an example great example as we have a prepaid product in Latin America.
He might be familiar with the fact that a lot of people in emerging markets pay -- their cellphones unprepared -- other words there's no subscription no commitment.
We have a similar model for -- pay television in Latin America where the customer goes and buys a kit has the dish the box the wires the whole thing they install it.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Every husband in America a shivering in fear they don't want to be installing any -- that Roger gonna scream at -- this isn't working but the real is it simple -- just whose idea was that.
-- -- -- And down there anyway so -- they get the -- be in the act the kid -- -- -- that comes with one month's worth of reprogramming.
The end of that month they can go to local store same place they probably returned from -- -- found.
By another week two weeks -- the program.
What I'm hearing -- say as you've really got to get them.
In that one month of free programming meaning -- -- you're constantly going to have to have the most superior product so that you do get them to sign up there yeah.
For that segment -- prepaid many most of our subscribers are still post paid very much -- traditional model that you and -- are familiar with where they have a commitment and they.
We bill them monthly but sure absolutely we're constantly marketing to the prepaid -- how much in revenues will this -- to the bottom line of DirecTV overall can you project something like that.
Well -- the US or rather the -- businesses that we have about three billion revenue last year a little bit north of that and then abandoned about a 1000000002 of -- picked -- So we're projecting something a range of thirty or 30% revenue growth this year with similar margin so we're very bullish about the future.
You're in Venezuela I know that and -- and at any time you think about as well you think of Hugo Chavez who has his taste for -- that you put its businesses that are try to do business there.
Can you avoid something like.
We have so far I don't truly want -- predictor.
What could happen but I guess our view is for throwing these markets for the long haul and you know you have to when you were in emerging markets I think you have to take that view and certainly individual countries.
From time time time to time -- have their ups and downs.
Forcing for us I view it is more like it diversified portfolio -- regional company so we're not dependent on the comings and goings of the ups and downs of any individual country and any short term period what.
And it did did the behavior when it comes to DVRs.
From South America are they exhibiting any thing as far as what do they DVR a lot of shows that they add to that yet like Americans are.
Generally we have about 25% a little bit more of our customers have a DVR or some of -- even an HD DVR so it's been -- very popular product and it's one that frankly.
Because we bring it from the US and it's the same product that we've developed in the US it's clearly the -- to market.
Of course the big -- in Latin America soccer.
If they say the three most popular sports and in Latin America are soccer soccer -- and soccer so obviously fifa is huge -- how do you.
Put together the World Cup -- how often how far in advance do you start to plan how you'll be able to do that to -- even more rifles.
It's actually several years we do it's a big buildup we have actually been a really intense buildup for the year out ago.
With -- thing that we faces the World Cup games are available from many different providers and -- -- or as a different channels free to rear channels that Federer.
But we do is really enhance the coverage with high definition.
Interactive and score guys loans they expect kind of thing to really give our consumer.
A better experience and differentiated product but it's a it's at least a year long process for us to deliver that tournament.
Well DirecTV making big -- stock is up 29%.
Year over year as you as you battle it out there you've got sky Brazil -- Mexico -- American will be.
Really looking at this because it's the next frontier -- thank you appreciate it first Churchill thank you very much of the DirecTV Latin America.
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