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Joining me now is in neighbor hand she's -- chief marketing officer of -- are happy to have you think perhaps.
All right so comScore is leading data provider and most people in the web business they use it -- that you provide to measure one traffic into obviously.
Use it as a measure for advertising rates.
Explain to our user is why the.
This is -- importance.
Well can't really have any kind of marketplace without currency and snow that currency to -- -- million measurement of how -- is having an audience you have for any given.
Advertising campaign -- like to do it so.
Did that measurement behind.
What's happening at digital world is a really important part of how money's gonna float in the digital economy and that's probably what's next big thing when it comes to digital measurement because we know -- landscape is changing.
Well -- 22 big.
Trends -- -- -- three big tracks one is is mobile as content is shifting toward toward mobile.
Two is social -- obviously continuing to be.
It continued to grow as a big part of the equation.
And also kind of cross media management.
-- -- used to kind of be silent many companies that.
Something that you thought you had to have your toe in the water and and it's really changing very quickly it's really being.
Now the strategy and much more comprehensive -- didn't.
-- cross media and yet to capitalize.
What you get from our -- standpoint when you spend on these overseas television vs other forms of media.
Is becoming more important for this weekend and before we go what see opportunity in mobile and -- -- So the opportunity that was huge particularly with the proliferation of devices and tablets and those it's -- things.
Growing I don't -- monthly basis and the way that we measure is it would have to be global global management approach because.
Things moved so quickly the dynamics of different marketplaces in different countries are.
Are not static -- in the US are very different from.
T need to have a measurement approach it really enables a very good and -- -- level of measurement to better understand the device plants -- And that's that big big part emphasis if it were focused on.
I greatly and Abraham of -- are happy to have you here today thank you very -- -- payments and.
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