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The Next Big Thing for Advertising Rates

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  • Description

    Linda Abraham, comScore CEO, on what's next for measuring digital media advertising rates.

  • Duration 2:22
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This transcript is automatically generated

Joining me now is in neighbor hand she's -- chief marketing officer of -- are happy to have you.

All right -- comScore as a leading data provider and most people in the web business they used it -- that you provide to measure one traffic into obviously.

Use it as a measure for advertising rates.

Explaining to our user -- why this is so importance.

Well can't really have.

Any kind of marketplace without currency and the currency that we provide -- million measurement of how big is having an audience you have for any given.

Advertising campaign -- like to do -- so.

-- that measurement behind.

What's happening -- digital world is really important part of how money's gonna -- -- the digital economy and that's probably what's the next big thing when it comes to digital measurement because we know the whole landscape is changing.

Well -- 22 big and trends one has three big -- one is is mobile -- content is shifting toward toward mobile.

-- -- social socialists obviously continuing to be and it continued to grow was a big part of the equation.

And is also kind of cross media management at digital used to kind of the silent many companies that.

Something that you thought you had to have your toe in the water and and it's really changing very quickly it's really being.

Now the strategy and much more comprehensive income didn't.

-- -- -- -- -- -- -- What you get from our eyes standpoint when you spend on -- -- television -- other forms of media is becoming one.

Importance of this weekend and before we go let's see opportunity in mobile and -- metric.

So the upper -- it was huge particularly with the proliferation of devices and tablets and -- -- things.

Growing about a monthly basis and the way that we measure is not yet -- -- to -- global global management approach because.

Things have been so quickly the dynamics are different market places different countries are.

-- are not static -- in the US are very different from.

T need to had a measurement approach it really enables a very granular level of measurement and I understand that device plants.

And that's that big big part emphasis if it were focused on.

I greatly and Abraham the comps are happy to have you here today thank you very -- -- payments.

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