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Well companies militarily like this -- gonna like this to when it comes to -- -- one study shows that you value of the space but.
To companies by taking a look at how much each individual -- Is actually worth took that particular company joining us now it's Michael citizens CEO and president.
As syntax the company that did this study we're happy to have -- -- thank you both for having me you know I think it's fascinating is that you've been actually able to come up with a way.
To calculate the value of -- FaceBook fan you did the back of the envelope.
You you have all these criteria.
And a grand total is at FaceBook fan is -- a 136.
Dollars and 38 cents.
First of all that's astounding that's a lot of money to it to companies out there and -- how did you get to this explain the.
To us sheriff so we took a look at what's really the same things that you look at with what that customers were to -- It's obviously consumers influenced by a lot of different factors FaceBook is one of those important factors.
We did is took a look at how much the consumer spends what the loyalty lies and what their life cycle and thumb was worth.
The overarching organization so we got that number FaceBook one of the factors but that direct connection between FaceBook connect customer that represented a -- the organization.
You haven't even more drilled down examples I think everybody can relate to that how much of -- vs a non -- spends at places like McDonald's and Starbucks.
At night he what's the difference in the distinction.
True difference is how much that customers' spending our work to the organization obviously when you're talking nineteen buying.
A pair of shoes or shirt the value is more than buying a happy meal to the organization but you're gonna buy -- happy -- more frequently.
So take a look at the factors that are involved in creating that value for for our customers and for those organizations.
I think you special deal doesn't mean what is it that's causing these fans I mean -- I'm a fan -- lots of different things but that doesn't necessarily mean I'm gonna go out of that you know propensity to spend.
What is it they're doing to -- -- their fans system.
More money to everyone's doing something different so I'm a fan of Ferrari that doesn't mean I don't afraid Ari Hamas and don't of course not put it down.
That not not part of any IPOs that are going on -- however.
I am a fan a McDonald's I do eat at McDonald's so.
I think everyone's feeling stands for different reasons and -- can be special offers it can be you just love the brand to wanna be part of it.
What what happens by the what's your body has more than one -- need to borrow Ferrari that's on the parking lot I was actually and I tried to take it there's not sent out this -- -- -- -- -- That's that magic -- Michael.
What happens when the -- turns -- you.
And they say something really rough on me I find that people complain -- -- complained very loudly and could that have a detrimental negative impact.
Turn honestly can't read a lot of situations what you find is you have Sony fans of one place this kind of like going to.
You know a hockey game and and wondering -- and being I am a member of the opposing team and standing -- locker room saying.
What do you guys doing I don't want to be part of this obviously the rest of team is gonna say.
What are you doing -- of our locker room at the same thing that happens a social media so the fans really are protective of the brands in a lot of situations.
The fans -- -- a negative actions and kick those people out of communities however it is important company does stand up and engage in that conversation.
And help responds back and forth to the customer.
Solve a problem because it's also way of communicating with the -- went to the public.
Release -- vehicle is well on so many levels customer service relations vehicle -- -- right.
Yeah when I had my you know when -- even on FaceBook Twitter I like golf clubs -- and an airline two weeks ago the first thing I did was go to FaceBook and Twitter.
And make a comment now in that case no one responded to me however I would even a significantly happier customer had someone said -- -- -- golf clubs.
What is all of this mean for FaceBook did this legitimize.
-- FaceBook is that business center -- is certainly it's making a lot of money but desist.
Legitimize social networking and they need for our companies to be on FaceBook and -- and Twitter and all of these other site.
Sexual you know social networking has changed everything from marketing perspective it's really been that direct avenue to have that relationship with a customer.
So -- -- FaceBook is definitely illegitimate -- channel this point.
It's legitimate here and -- have that direct relationship it's a legitimate customer support channel so FaceBook today is a very legitimate player.
I'm in terms of being a central part of that maintaining and building connections of customers if you're an advertiser or marketer.
While this is great stuff Michael -- and I know when your study came out everybody was tweeting about it it got around all the tech Blogosphere is -- were very happy to have you here in -- keep us posted.
With more development -- you come up.
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