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Even I remember that that's one of the attitudes that helped make rap group public enemy and our next guest.
A household name the road to success though.
-- -- been all glitz and glamour for founding member played -- play every battle drug addiction in the 1990s and went on to become the star of his own reality TV show a shaft.
A business owner and now an offer of a new book.
Is he ready to fight the power of the entitlement nation we'll get into that coming up.
His book by the -- flavor flavor of the icon of the memoir it is in stores now and we welcome.
Flavor flavor it was a very nice guy good to see -- but I am not the most C.
Thank you and it actually says written out in -- -- -- -- everywhere to the name come from by the way.
Well honestly you know the name came from mom.
You know a guy that used to babysit me back in the days name's Kevin stocks you know he's deceased now on everything but I'm.
You know it came from B you know -- -- know about.
You know bright colored.
They easily used to put used to put their graffiti up all over the -- eyes large and everybody knew you'll -- -- -- they knew who are you -- are so I did -- used to eat you know -- life -- as you know they have become a -- he's hugely different color of -- -- like to have you know who threw punches in the minds in America.
Grain eats enough Armitage is enough that I had people who might not know years I added I don't know who doesn't know you either finish it might not know how you were clocked a life and is a questioner then I'm gonna words didn't go ahead.
So being that I used to always be these different -- good things and I think he's different played with things.
Kevin said that I was a freak for flavors of my name is Rico so he called me re both played for free so when -- -- seeing came.
And -- existence.
Rapid on the Mike and stuff I wanted to name that nobody had that nobody else would want but it had -- means something.
So I just stuck reform.
Right now that's -- -- came about this -- this book is our -- of the -- no that's all right but we don't have that much at this book is has a lot of confessions -- -- about your lifestyle you were addicted to crack cocaine.
Yeah you that you did a lot of things it got you in trouble -- pitching in jail.
I got a confession which is that I used to have to chuck some of your CD's my son.
Was addicted to public enemy and I either saw or read some allies from I didn't like it.
Tries to thrown away when he was when he is that in my house but now he is a US marine estuary where this little -- -- so -- apparently don't hurt them too much.
I got to ask how is it that.
That this idea the whole culture.
The rap artists came into being because it did a lot of us rejected it because they sought as I just being anti establishment -- -- -- that but being anti.
Police in such close C let me say this you know -- -- well -- phoned James Brown -- the first draft book.
Have -- -- lie about what his first rap record called public enemy number one.
But then back in the days there was a group called the fat -- ban and they had a record called king two in the third.
That was the firm's real.
Wrapped wreckage you know somebody wrapping them to -- badly to music and everything you did next thing you know contain.
Rapidly became a -- and everything you know -- -- -- became huge and that's something that people thought that would die out but.
It didn't die guy has -- out well the reason why it happened -- out is because everybody's following the cultural tipoff.
You know I asked once Wynton Marsalis a great musician -- all -- went man I say why -- that lies at the -- soap -- he said because it's simple it's sex it didn't the rhythm is sex they they write about sex and if you're seventeen year old boy you have a choice between Mozart and sex what are you gonna choose.
And while going alive but right it is almost as easy as have been sick but -- by Gavin sex okay.
Hey not my -- OK I got to ask you about your business ventures you had this this chicken restaurant a fried chicken restaurant in Iowa.
Yeah about what's happened when the ball right now you know I had to shut it down -- as you know and I first opened it up.
You know I'm saying the -- was great everything was going good -- didn't stay consistent.
And it -- to to win the game in the food industry.
You've got to have consistency.
So there's not consistent and what to do what -- shouted down and that you go back to the drawing board and you restructuring and that's what I'm okay.
Either way you're going to be stick around because you were going to be dealing with a young entrepreneur who could maybe -- take some tips from -- About how to operate her.
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