Small Business Spotlight: FanGager
Are you affected by social media campaigns?
- Duration 5:59
- Date May 20, 2011
Are you affected by social media campaigns?
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This transcript is automatically generated
I love what's -- on social media these days because it is snowballing.
And creating more industries and more jobs and more companies.
It's just it's there's no stopping it quite frankly -- on -- is -- is right now CEO and founder of -- gauger dot com and dot com right now.
-- on the say -- -- around with it so basically your -- takes the fans of other sites GAAP and helps me sort of -- them.
Yes so we had been brands -- manage and engage fans on FaceBook so.
There is a great offense.
In the last wheels and those brands gain that so many fans like.
Twenty million fans like Coke so today that I think instead of how can we leverage these.
Big fan base how can we -- -- how can we use it to our way Indians but also give some value to the fans of the -- You were in advertising Maria and branding years right here you are you going -- -- -- -- -- Israel you have might still.
How do you -- transition from like you know marketing and magazine to.
From marketing to somebody on the -- so advertising is broken.
Because on the social media there is a direct connection between fans and -- -- me as a fan.
Exit expecting a brand will be in connection with me -- that as an advertising but as -- connection -- -- friend.
So those brands need to lose to engage with those plans until like -- -- to give them by doing what I think personally.
That this is well marketing is going right now.
Okay -- that's up about his -- code.
I become a fan of -- FaceBook -- -- why didn't.
This is a great question and so collectively young people and -- doing that because they want their friends who know no -- liking this brand and also.
Brands are telling you something about -- is -- but the next question is.
What they have to do -- so Kokomo have.
It needs to pay off for me things to do on the page to make me an active and some not only end up I really like -- the page but I would also participate then and communicate.
And build -- community around Coke.
So this is the main challenge any iconic -- -- soda.
-- -- you can do you can play games magazine goes directly to preview you can -- what state -- You can into -- with friends about their day of the brand you can upload a peak until fuel you can -- erupting deep way as we've the brand.
That's where you come in right and you come in because.
You keep me on the Coke fan page yet you put all these games and stuff on and I'm -- terribly sad because of what you guys do.
And it keeps me basically in -- World for a lot longer head Emanuel these value we thing but -- need to generate value to the brand so you week.
Investing this -- but also offer value to the fans like and experience.
Like bids is may -- even view John will review so me as a fan we get something.
-- -- It helped -- of gold could disappoint assistance you can -- some companies that yet so we incentives are we offering and let you program full engagement so those brands like American Express and Microsoft and -- go -- clients.
Really incentivized fans will be active on they'll -- And so you give them points for being on their -- yet and been -- and activities like.
Any kind of deep engagement tonight -- -- to -- says -- spreading the news about the brand that I.
Giving -- says about deals that any kind of deep engagement dislike can learn -- program but full engagement.
And I -- it just points so you can redeem them for mobile -- or we've gifts.
You can buy of the drug before we TV show.
Oh if it's a brand you can pay by phone from -- So you -- me.
Connections than with the -- Nokia here that says if you know people from our site show up with buildings -- -- advice coming from Nokia -- -- US data releases of Nokia.
Yes so in the case the client before Oslo and -- -- we like they've been fair solution that we had a embedded on not -- page on FaceBook and those songs we've done.
So you give me some from a -- Okay but what about you know -- tires -- different -- and stuff like that you know basically just.
-- you out right you don't get paid per click per visitor he might now.
Yes so we -- generating engagement though they're paying us it's a tough spot phones are paying us monthly low also by success because we are -- We can take.
You know what -- insisting only of 1% off at their fans on the tape duck Steve and -- to move from 1% to 10% in -- between different sense of this is the big -- Because people it's like -- yeah bond yeah.
OK so let's talk about his movie stuff and I'm here with these active movies.
So there is a lot of excitement you know because it can really have focussed the successful for brand all movie by -- often engagement on FaceBook and we so a great engagement and -- KK.
Is successful some of the movies like -- -- pilots of the car begins that they have not not only five we don't fans but.
Dollar really -- monthly sold those -- v.s those of rates.
Races they know -- the -- Caribbean FaceBook page and they they.
Become friendly and they go out what to the -- to Caribbean page -- -- -- -- companies and.
Right down phase of that frankly to rock we defense of 100000.
Fans -- octave on this -- they'll spoken with the France they'll sending you movies.
There really exciting about demands they'll participating in deep engagement tonight.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I think it's still cool Iran -- CEO and founder of -- -- dot com I'm reading on FaceBook so I can't even I can -- the -- opinion but apparently under the there then gave you that comes let's say thank you -- residents.