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All right I made I brand's classic apple -- shrugged required reading for all of his staffers in congress but.
Get a book that inspires such devotion succeed on the big screen and does Hollywood even wanted to.
We'll soon find out atlas -- hits theaters today.
And media and entertainment analyst Peter -- here to score what has been billed as the first Tea Party.
Movie we gotta say upfront that -- Peter you haven't seen a move because it's been very select.
In its -- as -- who it's -- -- how to films do that have such -- select showings to begin with.
Well they can do very well you know you got to remember this book is that by The Library of Congress -- own standard and a test they said it's like the third most recognized book.
Behind the Bible I -- -- talking about a book that has great celebrity sold about seven or eight million copies and is everywhere -- the question becomes really whether it's a good entertainment vehicle and if you can just Giorgio core audience the way that.
The way they have that would faith based films if you can build off of that audience you can make something work it's been done before and that's what this strategy is -- specialty marketing.
-- this is this is an and author by the way who changed.
People's lives and I read the found -- when I was about seventeen re do the fountain head was one of those books.
That really change the way I thought about the way the world works of fantastic book about individualism and about.
How capitalism works -- ever the same is true -- that was -- but atlas shrugged is so thick.
The fountain had that was by the way easily done as a movie back in 1949.
I ran herself wrote the screenplay Ford had Gary Cooper it -- Patricia -- very well known actors it was much easier to adapt the fountain head in new movie.
-- -- -- -- Well you know not only is that true.
What happened is he was in a race for twenty years it spent about ten million dollars -- production not a -- amount of money.
Cast the main role three days before for drug -- when the rights were virtually running out.
Not a good chemistry to make a successful failed.
And -- only in the first third of it because the book edges that was so thick and dense but you know that's stacked and -- we let you hold up once.
I just -- -- before the votes they don't know what he who he is referring to your referring to John.
Actually a -- he is the film producer the finance series a businessman.
He first read.
Atlas shrugged back when he was a young blade and -- loved it ever since it did change his life.
So he's sort of an outsider how do outsiders do in producing moving taking such control of the film.
Well they pay their money and they take said they'd take their ticket may sit line to see if the audience shows up at the end of the day he he put his money where his mouth was -- not -- put it for the making of the -- He spent another ten million dollars and marketing -- in the realm.
In this in this kind of political atmosphere he went for -- conservative got.
Constituency Tea Party group to try to get that many has gotten married address strongly but the irony of it all is.
The -- thought that essential author of this was an atheist and and a pretty good read a risque woman herself.
Sure he -- and actually one of the ironies is that some of the sex scenes in the Fallon had.
As well as that was drug war were pretty much X rated this film is going to be -- PG thirteen.
So glad they they actually took out a lot of the race -- stuff that I granted put into it.
Well the -- should journal I think had a right they're not my best form -- review movies but batter right they said.
You know it did this it's hard to dismiss the film and it may really work.
But -- guy -- the luxury of having the right kind of script the right kind of direct in the right -- -- gas.
Will cast a different building on the entertainment vehicle as -- -- -- -- -- -- people go to the movie.
Ultimately it's they're not going to the church and they're not going -- the New York Stock Exchange they're going to be entertained that won't be the quotient it will make it work its.
Ads is saying if you wanna send a message call western union and you know I mean that's that's some Hollywood -- said -- -- you mentioned marketing.
The passion of course -- pricing in -- Mel Gibson's the passion of the Christ because what he did was circulate the -- through groups that he thought would be sympathetic before came out.
He had a big Internet push it gained a lot of attention and it became a huge run away best -- Macon.
I don't know how much it made -- billions sir I mean close to a this was a very successful film that's what this guy's open you do -- succeed.
Well he might you know that that's been done before several times he might.
But -- have to be at the end of the day on this particular subject in this particular book.
He is going to have to take the stand the test of -- Lotta people of opinions and lob of this material love.
Not just like in the material.
And the -- -- and he doesn't execute it well well well enough I'm not sure the audience is gonna turn out if he has and I haven't seen it if he has executed well then that school.
Core group can -- early market the film for many could have a great success.
And -- the day if any on the screen.
It ain't gonna work.
All right we're talking about two of my favorite people -- three if I include Peter -- and as but I I got to mention -- -- mad as much as I -- -- ran as a writer Sidney who met was one of my favorite directors of all time he died this week.
He did -- like the pawn -- twelve angry men when he was just a kid Dog Day Afternoon -- make my favorite films of all times and you worked with them on a film.
That many people forgot about the Anderson file right.
-- The -- -- and right which John who was shot -- in a very very early seventies.
You know can just imagine you know atlas shrugged if it was if if -- -- is craftsmanship for an it it would -- something like the verdict it would be something.
Very special FBI -- Yeah they -- I did that that Lou Matt.
Has always -- dealt with New York City whether it's Serpico Dog Day Afternoon the verdict these kinds of films of ordinary people and their anguish -- the morality that he.
Always expressed made the very very unique filmmaker indeed by the way just -- a reference -- I've never been able trumpet on film history but wasn't the verdict in Boston.
Verdict for the Boston -- aptly write our body was he just Boston in New York he was -- city got yeah he was -- Eddie had that gritty look here whenever you -- it was just such a wonderful a -- What a great -- tremendous loss editorial caucuses and the best performer and the best people performances yes well it was -- Paul -- -- any of the people we had Rod -- and -- was always getting the best performances he was an actor's director actors loved him it took sometimes forty takes but he wasn't satisfied until the actor -- -- -- Peter writes us -- thanks very much GSE atlas shrugged as soon as you -- --
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