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I don't think anyone will argue that bonds have beat toughest job in the world.
So -- district is here to make life a little easier for the working -- By using a unique approach they're able to make your life a lot easier -- -- CEO upon district is with us to talk about her company.
How did you get this idea for plum district and and tell us how works.
So it's really this.
Well and we got the idea Groupon was basically out in the market about a year ago and I I just couldn't believe that fifty million moms 85% of household spending.
And no one no one was focusing on.
And so we quickly evolved that our model needed to be by moms for moms and Oliver deals are sourced by moms and their local now group airline is really really popular -- showing their website -- right now this is plum district got through group by that they have a similar business model and you're just really targeting your efforts to working moms -- they have.
They spend so much money every single day.
Tell me what kinds of things -- -- for working moms and -- is about your company that allows you to respond to their needs to sit and graduating to define working moms working moms are really.
Working -- time whether rather stay at home mom so they're working outside of the workforce and it's.
Three different types of deals -- deals for her because moms are women first.
So they need -- -- things to treat themselves a date night out.
-- for the kids really important that can be kids' camp or you know toy store.
And then third deals for the family -- activities.
Travel family holiday -- that sort of thing.
Well you know -- so companies love these sites because if you're starting a new company it's a great way to get word of mouth started to let people know -- there and then on the other hand these are often young companies are having financial problems that might not be able to deliver on the deal they're promising.
Have you seen those problems it would he do to make sure that that your users get the experience they want -- -- -- -- -- -- really the way we've done it.
Are you because our sales people actually in their local communities.
You can't run a -- out of business and so we structure the deal in a way that really.
Benefits the vendor and that they will come back into another deal with -- later it it's really a local media buying.
In a way that they never -- and how does that keep the users say.
The user being these are being the -- -- -- yes -- -- have real human being his buying a service actually is we don't want our users to.
By something and then find out a month later that crisis has gone out of out of us this and as service that -- is not a good thing for us and set.
We actually will refuse to do those deals with those types of vendors that we don't think are good at CU check them out for absolutely to check them anywhere -- rated -- -- -- -- proof.
And it's because you have moms perhaps doing the work to begin with right I mean that's kind of the -- exhausting your company it really is I -- me.
When we started we said who could who could find the very best deals in Atlanta we don't live -- -- the company's based in San Francisco -- It's really the mom and inland to sheep she picks the very best deals in the area and develops a relationship with the local band there.
And then furthermore she develops relationships with the local local schools and the non profits and they do activities together and marketing together.
So I'm interested in light.
What it means for the working mothers and -- also interest in the fact -- -- the small business that's been an incredible success you've got seed money from Kleiner Perkins you're really cook and tell me about your own background that you bring to this and what why it was your.
Passion to start in his company I've always wanted to start a business literally since I was -- younger on -- the cut that.
My -- -- said you know I can work for yourself -- you available live you know find your dream since that.
This is a right time right right right place in the background in finance strategy in sales this company is all about sales.
I have undergraduate degree from Smith College so I'm very much into female and Harmon and this is about women starting their own business -- district is really just a platform.
Where an Internet platform for them to start there and bring money to that into the home and that's really important I mean there's there's.
Recession that we're not completely out of for a lot of people -- -- connect gas prices that they conversation today and this means something to the bottom line and a lot of households not just for the users but also that salespeople a -- Gardiner thanks for coming -- today the web -- is plum district thanks for helping us.
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