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It's Hollywood's biggest party of the year but there are a lot of politics -- do go into deciding who walks out of the big -- again tonight.
Here to give us the inside scoop on what goes on behind the scenes at the Academy Awards is media and entertainment analyst.
Peter Guber who has a big horse and erased the kids are all right your production it's got four.
Academy Award nominations including.
Best picture congratulations Peter what do you do when you get the nomination.
Are you are you allowed to do any schmoozing -- -- -- know you know you're not supposed to allow politics to get into the decisions but.
What do you do how do you push the film once you get the nomination.
You know the film this this is a long process this academy is 6000 members in different crafts.
And they get the nomination picture everybody votes for best picture in a different -- categories just those -- vote direct that writers such so everybody is voting but really is the Oscar.
Is older tends to be old and -- that you would think that favor the more studio films.
But look what happened as yet special effects gone 3-D -- really gone and it's all about good old fashioned words on the page.
It's about active words on the page and acting you got all these spectacular actors.
But of course that doesn't -- -- translated to good box office does it.
-- not at all but who would've -- As I -- period piece about a king has spotters things would be up for best picture -- bond voted down on a million dollars -- that's.
The other thing I mean did a lot of these films granted they're -- -- they're not gonna make.
The kind of money that avatar -- nobody make some money to avatar may but.
But at the same time the return on on the money they -- has been pretty good like yours for example right.
Yes the return is great and you look at you know all these films in this mix they're all about words are all about ideas.
But what's really interesting is the academy remember is a domestic organization.
And he'll look what happened in the numbers the capital numbers this yet.
The international was 21 -- -- billion dollars in domestic -- like.
Ten -- glass city got a marketplace that's saying aimed towards us where the home run money is and the domestic market is voting accolades around domestic pictures.
Either way you've got you've got to actors.
A man and a woman Annette Bening is up for best best actress and mark -- hello.
Up for best supporting -- how do you -- great actors in it when you have a limited budget.
Well it's a very very small budget that film -- -- is that by -- having I script.
An original idea which is really important and remember what happens studios and no longer a the factory of these ideas -- that been in Syria.
Other finished films or to distribute of the Nazi ideas -- -- it has to be put together by independent filmmaker is by directives.
-- by actors who really want to play in a role that's meaningful nodded -- Again you're at a Dallas special -- you're acting that you're asking these actors did to come in under what they're you they're used to getting paid for how do you do that you persuade him.
You'll get on your knees.
You read to them a bedtime.
You show -- the words on the page you say you are called an act if not a guy in spandex is trying to sell them on the idea that the story really counts.
All right let's talk about politics because it does interjected itself in into this year's academy or -- look at documentaries.
I was very surprised not to see waiting for Superman is is that documentary about her declining public school system a lot of people said it was.
It was very conservatives even though it did pretty well at the box office for documentary.
People say was so conservative it wouldn't get a nomination.
And it didn't.
Oh what's up -- that is that is that all politics.
Well it does Google did that.
Those films get nominated by a very small constituency of people I have to see the -- you mama.
The -- doesn't require you see the films and -- for the best picture and doesn't require even Xena felt about.
But they get on the documentary ballot.
You have to be -- you have to actually go and see the films one narrows the number of people.
They have an opportunity to vote and put people on the list second thing is think about that picture is by the directory could -- -- dominion drive who won the Oscar.
So that was a real pedigree -- but the truth was that it just didn't -- enough attention.
I don't think it was promoted anywhere as near as well as the other document well and it's a very -- -- You know that may be it may be there wasn't promoted well but I I just can't help but think into politics didn't have something to do with -- because it didn't fit that that Hollywood -- a conservative picture art.
Any surprises out there and obviously.
We wouldn't be surprised if you win because you always come out with -- great products but.
Any surprises that we can expect at the academy this Sunday.
You know I think there's a couple of blocks I think Colin Firth is a -- I mean I just don't see where that -- competition isn't AM.
King's Speech and I think that that Annette Bening is a really good good shot to win that one.
You know the question the real question is is the big -- is the big best picture everybody thought social network.
-- the front runner and got out in front through four furlongs now coming down the stretch when King's Speech wins.
Produces guild award -- some other awards.
People think that maybe the conservative nature of the academy the old American academy voters may well favor this kind of a picture -- -- social networks.
Peter go were always great to have your -- particularly young and they -- Friday before the academy where it's good to see if I.
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