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You know sometimes an entrepreneur will come up with a monster of an idea.
And sometimes it's for something pretty unexpected like a wire to hook up your audio -- It is in -- wish I would have thought of that category monster cable has built a global falling by making its wire into a premium name -- we are joined by the man formal title.
This -- -- monster cable products that are.
Know me know thanks for someone who will they -- -- is that happened thirty years ago you -- an engineer.
You just decided you're making head phones -- -- decided to make cables and look at it now.
Well I was -- audio files a really geeky kind of guy -- an enthusiast like because so many people aren't.
But the guys in Spinal Tap the kept saying no but this is an eleven.
And a -- on the ten it's an eleven.
You don't you want to know.
So you make these products we have some of them here and he's so good outlets like best buy.
And RadioShack this but tell me what you're number one seller is and -- if you've been able to hold on the pricing here.
Today it's all about HDMI cables which is the dismissals for high definition TVS.
And you know today.
Evidence high -- and this is a wonderful cable because it's all in one audio video.
-- dream of one connection so this is.
Our best seller.
I you know what I've bought my HDTV I remember in that media monster -- also said -- today I mean why do you think that your product in particular has become.
The -- -- name.
For hooking up HGTV.
Well you know we've over the years we've developed this high performance image you know our products.
And our customers really love the fact that you get.
The best performance and so over the years of building the quality of product to begin with -- simple speaker cable and now it's.
Audio video and digital cables.
That there's confidence -- it and so we've been come.
Kind of like the name that everybody calls and cables -- -- -- revenues in this atmosphere got a recession here where people are not spending a fortune for these HDTVs at the moment oh my gosh you know the price points and our industry have gone down.
Dramatically it's really a bargain for the consumer -- -- really this players high definition TVs have plummeted.
-- -- -- -- -- -- The units go up but the price points go down so -- we've had to do and we've.
Are about to announce some month pricing the increases so more consumers combined monster cables -- -- if you are.
Cutting your prices announce it right here on Fox Business.
US Circuit City though closing does that hurt you that was -- -- that they customer for.
You know Circuit City is a tragic loss.
To the consumer -- to this industry because you really need to have diversification.
And where you wanted to shop.
So if it did -- You know you're such a nice guy -- -- so magnanimous listen -- -- known as a monster out there when it comes to.
Beating up anybody who uses that term monster in their attempted -- -- Is that important to be ever vigilant to protect what you call you -- monster Graham.
Books and it's been such a controversial thing with trademark and people who live understand how you protect the brand.
So the old name monster is you know what would you call apple want to called delta you know so we've have to balance what we -- -- trademark protection.
With what the public thinks that we should do.
So we can't protect to the extent that we.
Used to protect okay which now other several monster brand names and whose name has come like exploded to become monsters or -- a lot different people isn't that it.
Near the -- monster.
The monster cable and Ali thank you very much for coming and lose they must -- if any time -- the need to well for some.
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