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I think that on TV that -- would -- think would be a crowd pleaser at least watching it doing it's a different story.
When you consider that fishing generates -- a 125.
Billion bucks every year that it's come as no surprise.
That there is -- network devoted all things -- 44 hours a day seven days a week.
Let's welcome in Marc Rubinstein he is president of the world fishing network and he joins us now from the fishing capital of Canada Toronto.
Mark welcome to America's nightly scoreboard.
Is there an audience for this fishing.
There's a massive audience for this sport lifestyle.
To give you some numbers that might put it in context you over fifty million people a year.
Participate in fishing in North America.
And if you compare that.
Two tennis and golf.
More people fished and played tennis and golf combined.
But I don't watch golf either how do you make fishing interesting to watch to do you have a cooler of beer your buddies it's warm.
You don't catch it -- you have a great time.
But how do you make it fun to watch.
Well I think there's a bunch of layers you have to look at in terms of fishing on television and the first pieces aspiration all.
Some of your viewers may not know that fishing has gone as big time in terms professional.
-- tournaments as any other sport and pros can now make a living vying for millions of dollars of prize money.
And so viewers love to be able to at least from a television perspective have a glimpse -- The lifestyle.
Of the rich and famous in their chosen sport.
And the second thing we did is we make it instructional and we make it.
And one of the great things about fishing is it's about.
This great attempt to trying catch what you can't.
And -- your body -- with your kids and we can help you do better.
This is true story I'm holding what's probably a long line lower and I have a lake house Wisconsin -- put -- -- and I caught a fish that was smaller than the lower.
So they act if you can teach get a -- actually help people faced batters that when they go fish they can actually come home with something other than a sunburn I have hangover.
That's exactly right and what -- and does is it provides a really micro look at.
A lot of local regions throughout the United States and Canada and -- not only do we show you how to fish better we'll show you where the fish are biting.
And we'll give you tips and advice from some of the best in the business.
How do you get a viewer though you don't everybody's -- has gotten a billion channels now including -- how do you fight for enough viewers to make it profitable.
Well that's really the nature television today I mean it's all about channels that are dedicated to your passion and when you figure that you have fifteen million people who annually are going out to participate in this war.
We know we have a potential audience there and as they come to our channel and they discover both the depth and the breadth of our programming.
We're finding really positive.
Feedback and response from our viewers.
And we also offer the channel -- high definition.
And for the growing number of households that now making the investment.
In a high definition television there are few things more beautiful than watching W -- and fishing programming.
And all the beauty that fishing offers up to viewers and we think that the combination of the things we talked about aspiration all.
And the beauty of it all is a secret -- that allows a network like ours.
To thrive -- love secrets also some grilled wall lie if I ever touch the wall lie all enjoyed my -- at the each other people's -- life.
Thank you very much mark Rubinstein world fishing or good luck.
Thank you so much a pleasure to be with.
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