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Do you 1% of this screening sports star track.
They're sold out.
The retelling of the fabled space opera from Viacom's Paramount to you seem ready to boldly go -- the ten other Catholics have never -- before.
A potential 100 million dollar opening weekend.
-- with a preview is Harry.
And then -- dot com which sells movie tickets online Tom -- -- movie industry.
For the Los Angeles Times web site and the envelope dot com good morning guys good to see you.
Good morning you now Tom.
This is such a highly anticipated.
Opening I am euphoric I've been a tracking my whole life what do you think having -- It's amazing that they managed not to offend the core fans like you and fulfill all expectations and exceed that this is a stop to this is -- talented director JJ Abrams it it it didn't quite quite unique because they are not marketing this film to the traditional -- -- -- -- -- they'll be there and here is that folks like you are gonna be there anyway right yes so they potentially -- to figure out how to get to a wider demographic and why without.
At least initially appears those gonna work.
Because they have to -- is -- once you bring your kids to.
-- -- -- -- -- -- Does that -- -- they want to bring your -- -- -- wanted to be a family Thelma be great Mother's Day weekend.
Because this Sunday 46% of people on Fandango.
Said that they're attracted to the film because -- JJ Abrams not necessarily because of Star Trek.
So a lot of families are gonna head to the movies this weekend it's not that bush on this as Tom said it's in the good old fashioned popcorn movie it's a lot of fun.
I think your boys love it yeah it's it's funny you mention that I'm Harry because they did they get a lot of things like for example we're showing you some of the Kellogg's products that they need deals with.
They've done that a lot of other co branded items.
Which speak directly to the mom and more to the mom in the house -- -- is our old dying to see this movie.
-- -- -- -- -- -- -- Absolutely it's all about ten polling now which means that you can't just put a movie out you have to put out.
Games -- to put -- the food franchise it connections.
Because you have to pulling your revenues from many different sides this film cost a 125 million dollars to make.
It took about an additional 25 to fifty million dollars in marketing costs.
The projected maximum amount that this movie could make -- 200 to 250 million domestically there isn't a lot of room in there.
-- -- for profit when you start taking up the theaters bite in this so so they doubted squeeze that extra nickel wherever they can if it comes to McDonald's they'll take it.
Yes it's about -- I think it's it's Burger King that I got -- a little weekend right.
I wanna I wanna make sure that I know where I'm going my kids on my way out today I don't have slowly and yeah.
It's -- I love it because there's a whole bunch of monsters and it it really is the coolest -- on the planet and Thomas right.
You know there's only so much -- -- can make the Asheville but don't forget there's something about domestic international is gonna do very well and it's going to be part of the crown jewels for Viacom for years to come.
The dvd set with the other starter -- One thing I news release about the X-Men origins -- which we did just get to see out I was saying to my husband.
You know that was to corn -- -- -- -- of the cast it was just get.
What will put together group.
What about this cast because this cast is garnering a great deal of attention and it's not about the old guys it's more about the fox story.
As opposed to the William Shatner story -- you know.
You don't -- day we did a poll asking people you know whether they wanna see in the fell 64% of them said they couldn't care less that William Shatner is not -- movie.
-- -- -- just things that people have.
They've never seen a movie with Chris time before they don't know yet you do have a large following present frequent from heroes and -- wonderful film.
But there's no reason for -- to -- in the movies for the Xbox three anyway as far as I'm concerned they killed off captain -- -- later movies they couldn't bring him back this time and a lot of the core fans are upset about that so they.
But able to look we have to be true to the legends and the past.
Story lines here we can bring -- back to this fancy time thing they're doing but we they couldn't do it to -- so they let them.
OK so so in your mind Tom when you wake up on Monday morning and you see the numbers.
What some wind and what's a disappointment.
The expectation here is between seventy to 77 million counting the Thursday preview showings.
If it exceeds that it gets into Wolverine territory which is in the eighties to mid eighties that's a huge huge hit it could even get into you know the the -- A hundred million dollar mark if it falls below and hit that sixty mark it's in trouble -- and and and -- one thing you said to me when you came on the side is he said Alexis this isn't.
Normally not a fantastic weekend.
To release a movie what are -- -- in the past and why would -- chosen this weekend it's a really good I don't maybe here is the I don't know the answer to this question.
Normally this if you wanted to -- is gonna spend -- advocates.
-- -- -- -- I'll give that they know it's your kind of movie for Mother's Day.
-- it last year Speed Racer opened here.
Movies like the site and bombed in this normally you have the big Iron Man Wolverine movie opens in the early part of the month and then you have the Memorial -- releases and what happens in between tanks to the taken a big risk here.
Boldly going where no way -- -- -- that's exactly right well item.
You know we will be there with our kids are -- Harry and Tom painful guys so much for.
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