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For small -- getting your name mentioned by a major media -- can make the difference between success.
And obscurity -- -- knows firsthand what a difference back to make.
He's the creator of bacon foul which has been named -- by everyone from Jay Leno to John starts Oprah.
He joins me today.
-- he'd just been so.
First question how have you gotten so much media attention what what is your secret.
I don't think there's a secret I think that it's just a function of just staying after calling everyone following up with people and for the most part not being afraid to ask.
Can I show you -- products kind of -- the want to show are you interested in them.
You know -- just putting yourself out there and do you think you promoted your brand differently than other businesses dale.
I think we promoter -- in the way that worked for us I'm not sure it's different or better than anyone else and it.
We were able to just keep people interested in who we are what we do and by being able to go to people won't say this is what I make on what you do -- try it.
-- what you think.
And a lot of times we didn't necessarily ask people to put us on the show -- just said hey.
Paid Jon Stewart The Daily Show were really big fans of what you do we configure very funny person.
We'd like you and your staff writers a lot and we want to ship you some product and make sure you just keep keep the funny happening and thanks again for everything you do and the way for -- Is there a different approach with get a more TV attention verses -- attention.
I would say that the first.
Place we service radio.
And then moved in the print in the -- -- television so radio itself we -- was a great market for our story because radio hosts and there's there's.
A morning and afternoon show and every city in America.
And these people need new content every single day and need something to talk about every single day and got three hour programs.
Do you reach out there and say hey I'm funny and entertaining -- unique idea and your listeners are gonna like it.
Don't give you shot the 35 or ten minutes to get on -- and laugh -- up on them.
From there we moved in the print newspapers were really the first -- who went to local start with the people that are around you -- free of talking to hook to pitch people.
What about the -- biggest tips you again.
Other aunt Norris who are you know trying to get their product mentioned.
-- never ever ever let people tell you now.
-- there's always going to be someone.
On a program on a show that's in -- and what you have to say.
He's got to find that person whether it's a producer.
It can be -- the phone pretty good percentage of the phone can be somebody's administrative assistant or even you know the host himself.
Find that person -- champion inside it's gonna say these guys are funny and we like what they're gonna do to you is just.
Well if you do you get.
If you do you get you know major press and or -- interviewed any type.
Don't don't become someone different during the interview.
Let everything that -- you are.
Shine through in the interview all the quirks to you -- war or or whatever it is that makes you years the last tip is follow up with everybody and always ask for referrals.
Do you think that bacon -- success has anything to do it you know how comfortable.
The founders are on camera.
I mean I'm I'm not comfortable with -- really I'm always nervous.
And I think -- you have to be a little bit nervous.
You know you -- issues in the right being.
Make sure that you stay on on message on brand on target what are the most nervous I've ever -- -- we were on Oprah.
And you know it it.
It happens really fast it's almost like halfway through the interview circuit blackout -- you when you say don't watch it after the fact.
It's -- it just being comfortable just takes time.
And lastly do you think it's more about your business idea I mean.
Let's be honest bacon -- is a funny concept do you think that's what has gotten you so much media attention.
I think that we identified that we are a funny comments a mean word dancing -- in the ridiculous and absurd area of of fun.
And we we harness that took that was secure so we are.
I'm here's what we do and let's promote our brand that way.
I mean one of the ways that we got a ton of media attention about the launch of our new bacon flavored remaining us was we threw a you know holds barred battle over the death -- -- is wrestling match than a thousand people showed up and we went out the news and the media and said look we're doing something that's totally ridiculous and would like you to cover story.
And it goes back the very beginning.
You don't know who you're presenting to and if we found people that wanna do you find interesting.
-- -- humorous pop culture type stories and it was it was just.
Justin thank you so much for coming -- it's always a pleasure thank you.
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