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Laid off from her job a job -- an advertising agency -- next guest was able to turn her one time hobby into a full time.
Career terra Branford founder of terror photographer joins us now -- How she's -- of small business in these tough economic times great to see -- -- thanks for being here.
Thank you for having me so probably I'm guessing but the last thing you thought when when you realize that your job at the ad agency was was going bye -- was this could be good for your right.
Exactly when that I was laid at that AB ad agency in December.
Honestly starting up at my own business -- photography was the furthest thing from my mind so how did you get into.
Well I always NN hobbyists and that one time or another throughout my life and always.
Dreamt about being a professional photographer and having my own business doing -- I just never could really.
Seem to get the ball but only -- And -- -- I was always distracted doing the corporate thing and so.
Towards the end there and I that the ad agency I started getting inquiries for photography as a -- I mean I have no idea where these people came from.
And so when I got -- I have the light bulb went off and I was decided this is what I needed -- You know I hate not going to find a job in the corporate world right now the market's completely -- Selanne might try to do something for myself and see what happens I've had nothing to lose but maybe it.
A little money.
But you had he had to really be pushed out of the -- wasn't somebody we're gonna try your unless you have to.
Yeah it was the Kagan about that I needed kids but had I not gotten laid -- I would not be.
-- when I'm doing now which is what I lab okay so how -- yeah.
Did you do that because everybody would love to be doing work that they love rather than just.
Punching in from nine to five so how did you doing what steps as you take.
Well the first that they tackle was really getting my website professionally done and -- and it started to optimize which is selling portent.
Because even now I had a website -- -- you organically and let's see you my exact -- out.
And these days that's really where you're gaining a lot of your business so I hired.
A guy on the East Coast he'll help me do you might as CEO.
And the great thing about it.
-- little -- as COU -- explain again.
As I expected and optimize -- extended search engine -- to -- this is a key phrase by the way folks you're going to be hearing a lot it's a way in which you can get.
You're information up.
Higher in the Google search right.
Exactly men and it helps you get visibility online so I hired him he -- -- in the told I needed to do it -- -- after he was done.
Helping me get started but does really -- being a small business man.
And that was what really got the ball rolling and then from there I just let you know I did.
My business cards I put myself out there where -- -- pearls which for referrals and people are finding you organically.
And just basically put together the business peace -- OK now that's that's.
Part of running -- is that the hardest part for me has always been being a salesperson that.
Being a good salesperson is is very difficult because it requires have -- a very significant change in attitude right.
Yes definitely an IRA and sells it's not I am now.
But when it's your business it's different finally feel like I'm hard selling -- one I kind of -- -- I have a great service took her by eight so there's no reason why I should feel bad about trying to ill offer it to somebody.
You know I think that it's important though to be -- about what your off screen and not to be so passive where people are just kind of like well.
It's not you know I'm not gonna bother.
Yeah I -- the Denver likely to -- that there's a difference between soft sell it you can be aggressive and do it in kind of a soft sell.
Way but you you can't you can't let it slip you can't just lay back and say OK they're gonna come to me.
Exactly you have to have put dates out there and get them butts and take the initiative that's needed.
Balance your business that's what you wanna do about it it that we -- me a little time to get to that point is live a free pass it when I first started.
Now we got to leave it at that but you are I should mention you are turning a profit now it may be small but you're turning a profit congratulation it's terra photography dot com anybody out there the wants of it's.
-- to take a picture of its terror within -- TAR.
AH photography dot com great to see -- continued success -- thank you for being here.
-- -- now thinking of having.
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