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It is time now for play -- were New York Jets owner Woody Johnson joins me with a leader in the world of sports and business tonight's play -- A phenomenal success story while playing college football.
He's running for something better than those heavy sweat -- sweating cotton T shirt so.
He -- a better product it's called under armour and he has grown a company that's now worth about eight billion dollars -- the NFL lockout continues.
Both these guys could be directly affected we welcome under -- -- CEO.
Kevin plank and New York Jets owner Woody Johnson great to see you both gentlemen I think -- first few.
It's a great story how this how this company began explain how it all started.
While the student athletes -- from Maryland football player and I never liked the way my cotton T -- -- -- football equipment.
And the question was why does anyone make a better alternative to a shortly cut -- sure in the summer -- -- -- in the winner.
So the effect was as an athlete you grew up from warm ups come back in change undershirt.
Go back for -- for first half come back and change -- pressure.
So the ideas what if you made something of the synthetic like material that wouldn't hold moisture -- -- -- -- even more surely wouldn't all the wishers wait and so after trips to -- -- -- trips to New York City figured Hendrick refers prototypes.
Give -- my buddies had to try the shirt out and found out that.
This was more than just -- inventing a new T shirt but it was more of -- a whole new category about performance where you should expect more for -- close.
We don't want -- things that I that was fascinating about -- come by and this year.
His UN -- come by you and every single shot.
And you had those shirts kind of odd looking shirts but they had that thing that -- monitors.
And we at home could see everybody's heart -- you know go from the hundreds two unbelievable how many hundred -- great entertainment terrific but it sure did Smart.
And does all -- stuff.
I mean incredible on what is the NFL I mean number one -- sure was amazing I think that is going to be the future.
But what does -- NFL mean to you what so it from a I don't -- our.
Our job is to be is we should be the thought leaders in the states so we all sleep well at night knowing that -- rules out.
On the West Coast develop in the world's next great supercomputer that.
You know Goldman Sachs in the Wall -- -- -- financing mechanisms but who's thinking about our apparel or footwear who were the thought leaders that are wearing twenty years now -- -- do you have.
You know thermostats and our sleeves and we warmup and not having to put a sweater on but getting a little hot -- -- myself off get a little warmer warm myself up.
We should be thinking like that that is to position the role we have.
Thinking outside the box and it makes me wonder could somebody in the apparel you're you're outside the parallel history you were just -- it.
And outsiders try to get into it.
It took somebody from the outside to come out of this these ways -- think you become a couple of these ways of thinking well I think our product for so simplistic again I think we just reinvented the T -- And the idea was giving an athletic bent to it.
So you know the technology platforms that were pushing you toward or things like us you know like what he was speaking to about 39 imagine -- That is not just something that -- your body but that actually helps you perform more poorly measures Unita performance so this assure that -- -- measure heart rate breathing rate.
It has the united G forces that your polling so it knows where you or her feel that any given point time they can measure distances so from a valuation standpoint.
To the league the teams in the GM's they can do -- much better job understanding what's -- health and fitness of one athlete vs science fiction you've gotten.
Yeah I mean you've broadened this amazing what you've done fifteen years thank you and credible and every year you got -- -- thing -- -- stocks downgrade.
But you've you've laid the gauntlet down for companies like Nike and other companies which is.
Which is gonna sell you a lot of conference your football player she got that built and it's a special teams captain.
So is it from that that you have this ability say fine nominate -- -- going to -- where.
How many gonna win women's products and others modified cotton so you're gonna get your -- now how you -- -- them.
Well I think from a product standpoint is that we have to be very thoughtful -- -- brands are -- -- great -- is like a great story never great story has a beginning a middle and then.
In every product we build the commercially run every -- -- actually have consumer is like another chapter in the book of our story.
Swift and very thoughtful about the cadence about the timing to -- -- The speed at which we bring out new innovations but starting with a T -- to today you know getting in a new categories like -- where some of the advance apparel that we're doing.
You know I think that we've -- a very good foundation built on innovation.
But frankly that it's a very young story we're just.
Well it is youngster I wanna get back to the beginning because I know now -- deal -- the big guys but there was a time when you were starting up.
You were working out of the back of a Ford Explorer warns you that's where there's always sure it's yes no question you have to start somewhere you started right from the beginning he has a lot of hope to the people out there well I think it -- The greatest thing that they are -- does a -- people love our team I love the opportunity that we have but I think the message of the story that yes it can happen is that.
You know I start -- the company had 161000 dollars in cash or 40000 -- available credit cards.
And Matt I thought this is easier you Max out your credit cards -- went fast credit card -- faster.
Family and friends -- -- in -- that and you know you go through those moments in time where.
You know -- you're selling you know.
You -- offering 10% of the company for 101000 cash.
And you know everybody's been there you had it in the answers you know why need the money now -- -- off all right to check my need the money now.
Well give it to you since we need to go to the bank deposits money from -- -- -- I got I got asked both -- were short on time but about the walk out whether there's going to be a locker could secure obviously affect you -- you in terms of which is so all the teams and you with the team.
First of all what's the latest will there be a Larkin.
Well where we're we're gonna do -- court right now and there's a -- right now currently in place and we're going to be before the judge.
But at the point is that until we start getting back to negotiating table.
We're knock -- a settlement.
You know I believe we're going to be playing football 2000 -- -- -- I think we are I believe we are but we've got to get back to negotiating table and hammer out these hills -- that that we're not far apart south.
If there's not a full season will it affect your business.
Look I think there's they're Smart people on both sides to -- the good news about being in team sports and same issues from the difficulties of war and other things come up is that sports always -- played -- so high school football still play college football still play.
And I think -- in the NFL be played as well so.
You know we -- we were all remain hopeful just because we love our teams who want to see and be able to compete.
But you know the -- the effect on us I think is.
The people love people love team sports men love football and we love the American spirit that is exemplified in your business don't -- -- this -- I think it's you know what despite all lie every year we care about regulation and taxes and all -- things that say you can't do some -- and the fact that -- -- You're an -- you're Horatio out -- the American dream and they respect what everybody moves over to this country for you got us hope for everybody.
That's a great way to end the go ahead Bosnia say -- we want saying we always put out there that I always say you know starting at point three years old we know how big or how small the -- be.
Don't say we will always remain Smart enough to be naive enough to not know we could not accomplish.
It could quit and it kept an art you know you have not -- we could not come under armour is a success story and it is a billion -- success -- Woody Johnson on Kraft great to see you too thank you Joseph America that.
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