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That we'd have a spring temperatures sort of put -- -- -- -- I wanted to follow after my next guest they traded in their business suits for bathing suits and ties -- out of Fox Business explicit.
-- guys -- their corporate jobs.
-- beach Wear bright color ties.
And I gigantic pink whale and making a ton of money doing it in and -- -- -- the co founders and CEOs of vineyard vines.
I have watched you guys being from.
Having worked in Boston.
Hung out on the vineyard watching your company's success grown grown grown since the nineties but today's an important day because it's the first time -- gonna break out revenues.
First tell me what it did last year and then tell me what your projections are for this here.
-- -- Well this year were pretty excited.
Moving forward we believe this year's going to be the year that we break the hundred million dollar mark.
Which we've never announced before.
To me it's going to be.
Sort of closest to let -- -- but we're very optimistic and that we really feel that we're poised for some great -- what you do last year.
We did what we -- We're going about 50% this year and the reason my ever growing.
This year actually little less I don't know the exact percentage but we have a real.
We aggressive retail expansion plan.
And also our direct business is on fire we've really change your business model from being.
More video wholesale model to owning our own brand.
We you have some storefronts yourself -- -- via more than twelve of them that -- we wish you seventeen of them including island factory stores in in very preppy locations granite Southampton and -- the vineyard but not California that's actually were opening California where early this summer.
We haven't announced yet but it's in the lawlessness there okay I'll take that I'm from LA let's talk about your your customer -- -- customer -- initially.
What you guys gives you a corporate jobs in New York City after college and you -- the music can't stand it anymore you maxed out the credit cards.
What was that like were you nervous and scared because now look at you you're in 600 different locations and times of stores.
You know we really believed from day one what we did.
And we wanted to make a go of it right on the whole idea was right on a boat not on the train but -- across from garment industry thing or really you know we're young we had nothing to lose.
And so the whole idea was -- it band.
And you know it didn't work with the -- and others -- got -- not -- -- we are crazy and we really didn't look at as clothing -- neckties as -- our business was we've been that they companies like anti connectors and jetBlue and Starbucks and all those great entrepreneurs guys who made a really boring product.
And made fun and well that those gnawing -- your growing up moment by moment I wanted to show these four new ties and these are -- your Kentucky Derby.
Yeah strategic partnership now big announcement this year we have I'll see about that -- where the officials style of the Kentucky Derby and we're very very excited to be working with Churchill Downs.
And you know it's an American and worldwide institution and its set such a great match for -- brand.
And we really feel that together we can we can do a lot of fun to -- -- Listen Tommy Hilfiger Ralph Lauren -- it goes in it goes out to you guys have stuck with.
And it's now really coming back in a big way.
And -- guys seriously now what what makes you think these are gonna have to sell over all the -- -- of the world but in bikini teams that are out there.
Well what happened was we had men's -- -- for about ten years they really successful women watered them.
And rather than just jump in the women's business we took our time.
We've got some great expert advice and consultants on our team that helped us make what we think is a perfect women's swimwear vineyard times flip flops.
-- if not Tory -- and with a loaded adorable cook for you -- your hiring on top of yeah we've we've fired great team.
To compliment you know some of the people -- have been with us for a long time -- the whole idea is that.
We're all in this together we -- -- make -- go of this we continue after thirteen years to live the American dream to start with nothing in turn into -- -- and have a lot of fun along the.
I love that I love that story and the pink -- was just stare going in that that is that is the theme of the nautical theme and -- don't wanna thank Phil.
Who's in the who's in the well customer -- now they'll have to tell.
It's not easy being in that they met -- the Fifth Avenue today yet it it it actually was what did you didn't like it there are other things to fill us up didn't lock him.
Thanks very much that story very closely it's wonderful thank you so much vineyard vines possibly gonna make it a hundred million in revenues come back thanks -- -- revenue.
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