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Constellation Brands -- -- to vodka Robert Mondavi wine and Corona beer and today the company reversed last year's losses and posted strong profits.
In the fourth quarter aided by a nice double digit rise in wine sales in North America.
Joining us now is Rob Sands CEO and president of Constellation Brands welcome to the show Robin let's focus on North America.
All one of our reporters is out in the field they just -- talking about how.
The growth really is here in the states eventually -- the opposite of what we see in so many industries nowadays.
North America are are they coming back to -- or is it just did the growing -- from start to finish now.
-- you know it's really growing start to finish.
-- has been a growth category in the United States for many years.
And -- continues to be so.
The consumer and the US is really embracing wine per capita consumption.
Is increasing as people.
Continued to enjoy wine is part of healthy diet so it's great business to -- end.
You know -- one of your post threat that -- Part of your strategic initiative right now is becoming a more of a premium -- at least as far as I understand it.
Is that the interest of the wine drinker at least here in the states or does that extend beyond -- in the spirits as well where they're looking to go higher shelf.
-- you know -- and what we call premium position has been a trend.
In in the wine business and the spirits business and we talk about premium position what we really mean is people trading up.
Two more premium products and that's been a trend in -- and it's been a trend in spirits for quite some time.
How outselling all close -- assets overseas it does this hinder your ability -- make it.
And maybe less likely that you would see such a large -- a large portion of your sails from overseas and you sold a piece in England -- to peace in Australia is well.
-- -- -- Was that was really tied to our premium position strategy because our our businesses and Australia and the UK.
We're very value and low margin oriented so.
We set -- -- and does strategically fit and therefore it made sense to sell those businesses off so that'll contribute to our premium position and margin enhancement strategies.
Rob real quick you're coming to us from Rochester New York -- the longtime family business essentially.
-- we've been talking a lot about the business friendly states the U operate in the business friendly state in your mind.
While we like it here in the -- but I would not say that is the most business friendly state.
You in in fact it's probably on the low end of that spectrum but.
Fortunately for us many of our operations are outside of New York State and where we are in Rochester new -- it's a great place to live so.
We put up with some of the negativity surrounding the business client climate in New York rob thank you so much president sealed Constellation Brands Rob Sands fantastic quarter thanks for joining us what's that would.
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