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As the Stanley Cup finals keyed up all eyes -- on the vs network as the place to go for all the NHL hockey action.
It's one of -- -- trying sports cable networks in the country and joining us at the secrets behind their -- that's.
-- vs president Jamie Davis live in in person in the bar at the Jamie thanks for being here thanks for having me great to be here waiting time especially for Chicago -- Chicago native.
-- -- -- -- -- -- -- -- -- I Blackhawks I mean I -- my dad big hot Blackhawks and we grew up going to Blackhawks -- this is a big deal first time they've been in the Stanley Cup Playoffs and they she was -- -- -- to.
That forgot about that I mean I was in Chicago weekend -- painted -- -- You -- this is how the Blackhawks games we do an ESPN -- and they gave up I think in focus on it he doesn't have beating their numbers.
Well first ball I'm also in I'm in a tough situation I'm a native Chicago and grew up all my life.
Oh and live in Philadelphia are now pretty much everything that happens is going to be good for me -- that you're actually right we're just having great success right now with the hot -- I think the whole bunch of things I think there was a great momentum coming into the out of the Olympics rather you people watching hockey we -- of teen USA playing there.
It was a great lead up -- -- Patrick -- of course.
I think it was a great last.
And to the regular season and then the moment and just took off in the playoffs.
Best first two rounds of the playoffs that since they've been looking at the ratings on cable since 19931994.
We only took it over in 2005.
Following the lockout.
And so therefore.
It's just been you know it's great moment and year after year and now going into what's happening into a great matchup beat Philadelphia Chicago really looking forward to -- It and that's only the things I love that you're talking about it's it's a classic look that you went in at the worst possible time ESPN was trying to get rid of the contract.
The block out what's going on and you guys that they.
-- roll off -- -- -- what's the next move for you guys wouldn't step into Clinton's sort of explain a little more on the strategies which goes to build from there we have a different strategy -- what ESPN has and I think they have a great brand they do a great job and batter and I'm really -- a lot.
We have fewer sports but what we do is we try to super serve those sports and what I mean by that is.
When you look at what we do with hockey.
When you got to the playoffs here we were doing double triple quadruple headers every single night starting on April 14.
Leading right up here and to what we get to of course game three of the board the Stanley Cup finals.
And we do our hockey central pregame show at our intermission report it's all hockey that we're talking about.
And the post game again hockey as well -- hockey fans have grown with us over the last five years and are now coming to -- as a destination for hockey.
They are in the playoffs where they also in the regular season you know -- he's gone through considerations do is very popular like you said that I -- mid ninety's.
-- -- the -- for awhile and now is it back.
Hockey is definitely back if you look at this sense of of numbers terrible if you look at the numbers -- mean.
We delivered over one point four million viewers in the last round.
But when you really look at the ratings as I said on cable for the first two rounds of the highest since they've been recording the regular season -- playoffs are different animal regular season.
Nine of the ten best regular season games that we've ever had on the road this season and that came out of last -- which was our best ever so it just keeps going are -- and I'm really on the back of that.
Our network is now the fastest growing national sports cable network since 2000 how.
Talk them talk about that -- -- just covering an NHL you went -- got toward fronts that which you're covering much differently than anybody ever has -- where a couple of the other example.
-- -- front would you fourteen hours a day of tort coverage for the 23 days this July and I.
-- -- -- Eight we always you know you we want to always super serve the fan we have to look at each program.
And when we get to a point we won't be able to do that strategy and just have to go sport to sport to sport and as we get a position to have to have of questions but the other sports.
If college football -- -- games in the schedule with the pac ten.
Mountain West Conference we have the USC in the W -- -- -- mixed martial arts.
We have the Izod IndyCar Series second year of a ten year deal used to be on ESPN having great momentum in our second -- coming out of the first you have warm -- -- and talk a little bit about how you would extend this model into the future I mean as I consume more more my content over the Internet and I just type in WWW Oregon my iPad.
News and apt to get those -- how -- the broadcast cable network continue to show growth -- think the one thing that's really unique about sports content.
Is a lot of it is live and exclusive only on TV.
And so therefore unlike other programs that you have a choice possibly what do you want to be able to watch it on your other devices.
When you want to watch that game live it is exclusive on TV and that's really helped with the growth of the network that being said.
As we understand the importance of digital and that's what we have completely revamped our entire web site.
We did this past January making -- a complete community based.
Focused site and we've really had huge double -- -- momentum going out of that as well.
And launch into the mobile space as well -- applications available on the iPhone on the Droid and on the Blackberry as well so really can super serve them anywhere.
And what they -- -- fit -- just about time advertising dollars coming in shoveling and and white hot the market is white hot right now sold out for games 34 this week.
And the toward affronts that we have the next big -- coming up this summer.
We've already beaten the entire sales through it at the end of march 30 beat everything we wrote in 2000 not because so much him and it cost -- That tea and a -- failed to spot certain things if you drive it exactly that point two million for 32 spot I'll take it all right on this.
But and any future pick -- as far as sporting events that you have it you know on the agenda.
We're always looking at exploring different things this pastor we brought in the NB AD league.
As another way to bring it basketball fans -- wanna continue to grow it but make sure we can super serve them along the way I can relax the NBA gotta love that that's awesome very sorry thanks for Diana thank you very much and it's itself.
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