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They're and then you heard of on their craving tablet computers for college students and -- told us over the company's CEO.
At the all things digital content about California -- Thank you very much so the cool thing about being here is that you get to -- stuff that is not yet available but is coming down.
The pike and is going to be in stores or not they want this next thing.
Is very very cool because of you with the college of law school or grad school you -- -- books that you overpaid for you can't sell them to sit on yourself.
And our next guest company is trying to eliminate that and bring education into the 21 even maybe 22 century that's Osman Rashid CEO of no -- I guess is joining us let's show this tablet off could you show this to us yesterday and I just think this is this is a really.
Cool device tell us about the.
It's absolutely so we do we have introduced -- it -- breaking days to textbook and then learning -- -- for the college students.
The whole idea is stud.
But they have not been able to -- -- a big impact mainly because of learning experience for the student on the left up has been pull up.
And -- the main reason for that.
Is tests of sub beautiful rich content which have to be displayed properly for the -- that we have done as part of this -- said this tablet.
-- to make sure to -- this fully you can -- you can see that -- -- completely and may be able to interact with it and and haven't really -- -- I mean it's it's it's it's a bigger device -- -- and everything here is let's get make it as small as we -- -- who Landry got this little tiny thought that this is big.
It's rich it opens up it's going to be touch screen.
And the coolest thing too is it's instantly -- double corrects that when this is out like for example the BP oil spill at some point they'll be able to upload.
This story exactly to these textbooks.
That did the whole idea is that you know all -- all you books today say that the worst was still was Exxon.
But now in in who -- you can now say what's happened in America is -- updated and it's available to all the student and the the whole emotionally -- is to make learning dynamic and interactive.
And -- -- people the world can collaborate with each -- and you need a -- song yet we -- engaging and fun.
And allows people to you know to work together it's almost -- -- joy to the -- -- of studying.
-- -- -- studying it can't be judge -- yes what did you very much of a you know of the laptops as you said -- sort of failed in the you know you can take notes but in the school night a catalyst for second as you may want to show people.
Could you make it more like a book absolutely right but why design it like this.
Yes so there the whole idea behind it -- -- behind the design.
It's -- is to make.
It's drop but I files no problem is to make children to experience is is very consistent -- -- -- -- and then.
If you -- the -- up.
-- over the -- pretty far away from you yep and and many -- you can have a book close -- you -- you can have it.
-- you can -- in our case you can even make it into a simple tablet and -- -- right you can you can do that on it.
When's that coming out so the the goal is to have it available in time for holiday it is in 2010.
Holidays this year to -- -- December wow.
Osman Rashid CEO of no ink thanks so much you know hey Gutenberg be proud right we're combining the way the book looks and feels -- with all the new technology out there should be on store shelves this coming holiday season -- stuff very.
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