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Luxury items they are making a comeback we -- told look at us Tiffany is profits.
Profits up 22%.
12% and what part of but every reason -- making of a 177 million dollars in profits nervous -- just some of the companies seeing green.
One -- was no discernible skills is getting in on the action.
Paris Hilton let's bring in Lee Hawkins from the Wall Street Journal -- recently interviewed prize -- for the Wall Street Journal dot com.
Right now she makes money by selling a fragrance I believe.
What she she has over seventeen brands worldwide and basically she if he fails handbag if you just want to stay -- -- The line in and -- in the UK which he's getting out ahead of all of the trains and that's really what her.
Real appeal is -- someone that understands.
What the marketplace is going to want before it actually.
Now we don't know what a deal it is -- -- if she brings in adult life in fragrance oils we don't know how much of that dollar comes to as income.
But do you know can you -- can you wouldn't melanoma on the total revenue for the brands that she's.
-- thing yes well I can tell you one of her brand which is part of the Parlux Fragrances company -- line -- -- -- -- brings in.
About nine million in wholesale revenue won't -- of which he get the licensing -- That of between three and 6% and we can't get it represents half of the revenue of this company which is based in Fort Lauderdale, Florida if you think about it that it -- -- everybody.
If -- -- I thought I thought about it and it's stunning stuff.
Ninety million dollars in gross sales of one frightens where one of hope Bryant who actually it's she's.
-- -- frequencies since 2004.
And her whole suite of fragrances.
Brings in ninety million in holes they'll -- it started the first year.
It was 49 million a game 2004.
She's grown this business over time -- when people.
Want to know what here film's real talent if that's part of her talent.
Is understanding her role within the context of the larger organization she is the spokesman.
Easiest -- to others.
And and then -- was in doubt now that that's what is all about -- they're certainly in if you look at her family lineage.
-- you know.
Elizabeth Taylor was smeared into the family jobs out of or with community into the and we and her parents were also very good it kind of helping her to develop this is the new.
If that's me right up there wsj.com.
And it just launched today.
-- could you possibly put a -- on number on annual income not the sales of Brent c'mon you but I think it would be.
-- Forbes has put it at about seven million dollars a year.
I think that's a lone number when you look at across the world in her appeal across the world and all of the relationships.
That he's built I think art it's a lot more than so we've got John Wooden.
And I'll tell very interesting stuff what he has a marketing bone in her idea -- them all facets very good very good -- --
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