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Where developers search for new ways to drop billions of Apple iPod to their latest -- -- iphones even.
What company is clicking away at data that could prove to be quite the game changer Robert Cray is at the expo in Los Angeles where he's joined by the man at the center of the battle that this really want to see Robert.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And I've got the DSI airports is replaced by Nintendo's 3-D S the 3-D version announced earlier they're tearing down behind us here.
Which is is kind of is symbolic of what's going on because.
Apple nowadays the 101000 pound gorilla -- this jumped into the gaming world here and I'm joined by Christian sub Romanian.
He has they co-founder of mob clicks an endless he -- the guy is helping to dive in.
Behind the App Store.
We -- 85 million iPod touches and iphones at two million more -- -- and counting out there they all can download games from the App Store.
Now I've talked about it apps 99 cents apiece -- -- sixty dollar if fully -- you -- if you go the full console games is a lot cheaper.
I Apple's change in the game taught us a little bit about how that is and how you are following it how you're able to track him.
Definitely so we you know as of today there about 17% of the App Store is -- -- games and within that we're seeing.
Trend of a lot of the paid applications starting to move into the free space.
Developers are really eager to push there -- games -- get to a wider audience.
And the way to reach that is by playing their content out for free monetizing it through advertising -- in app purchasing Amber's parents.
We should mention that policy having existing publishers like electronic arts number one right now with fifa the World -- going on and off.
But they've certainly made it a transition government intelligence CEO they're talking about how it's been good for them.
How else are people monetizing these games as they go -- they're getting a buck now instead of sixty dollars.
Exactly so you know.
They did that the difference is there's so many more devices out there -- not just the iPhone the iPod it's the iPad.
Verses the PS PN and the DS -- in the gaming console.
That doesn't mean it -- -- wide of an audience so they can afford to put these.
Games out there for -- smaller price range to get a wider audience.
They're also starting to make money through an app purchasing through advertising using display banners as well as virtual currency.
And we talk about virtual currency you -- very quickly explain how that is basically they give you the game for free how they make their money.
It exactly -- consumers are incentivized to play.
Play within the game so you know if you take and you -- -- we rule for example you need additional modes you -- -- -- your credit card and -- Ten dollars for motel or you can.
You know you can interactive advertising to get that same incentive.
All right well we'll definitely be talking a lot more about this in the pulling out the outs and lives you know what they put a price tackle Mo Jo -- that apple figured -- out.
A price tag on my -- -- speaking a language I can even forget it.
At and by the way of course DS comes out with the DS 3-D just -- I bought my little guy.
My six year old AD SI so now he's already behind I know.
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