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Greg joins us from Los Angeles he's out of the THQ has been in the news quite often over the last couple weeks and well Robert has a special guest from -- -- today.
Yeah that's right Chris thanks so much and we are here on the floor at 83 and then Bryant -- the CEO of -- -- -- so much for joining us here.
And you know -- one of the things we talk a lot about is licensing.
Everyone loves to go to the movies and now that video games really look like movies themselves.
A lot of these titles.
Abbott a second life if you will as video game titles you guys are working with DreamWorks taught us about the partnership there and and how you -- licensing.
The sort of stand out in a very crowded field.
Well the -- craters like DreamWorks created great world a story line they're great storytellers.
And they create an environment he can play game itself.
What we've done with them is get away from just.
See the movie play the game and take their story in universe into a place that turns an eighty minute experience into a twenty to thirty our experience you know that's a big win.
It's about creating an event.
What I love about DreamWorks is -- great film great creative.
We -- a great video game you know toy line T shirts it's it's a retail and and commercial event.
That -- it provides the awareness that we couldn't do alone so it's a big part of the industry but you gotta be day and date you gotta do it right you got to deliver quality.
And and on that note you talk about is coming full circle -- not only are the games coming out of -- but now you've got a movie coming out of the game tell me about that.
We have several things like that and it's all about again getting people immersed into a universe and we we -- -- media where it goes either from movie to video game or now you see going videogame to movie.
For example the writer for our very very popular upcoming game home -- John -- -- you know.
Apocalypse Now red dawn you know he's involved you know we think that's a great premise.
We have another we announced saints -- coming as major motion picture as well.
One -- we can't talk about today but the idea is when you create this media.
And consumer events you know everybody can win.
-- -- -- -- Playing a big role here you guys doing a lot of movie times and you -- titles.
But -- -- a little bit about how missed all day and the new technology is is at play when the teams hearing 3-D definitely and motion controllers were standing in front of -- in -- right here.
Well yeah I'm a big fan of the new Nintendo 3-D S.
It is true 3-D what we think we can do with that creatively some of the old games which -- -- -- -- -- -- hand -- that was announced yesterday for those here who don't know that the -- yes and we do -- industry -- area.
So -- the new handout from Nintendo.
As you probably know the some of the other -- device -- biting into the market share both Nintendo and Sony.
This gives consumers a reason to come back.
It is true 3-D.
It's not demo of Mario -- running on it and said this is that this is the real deal so we think that's gonna reinvigorate -- hand -- market.
I can't help but hear you know we've been talking -- you pitching consumer.
-- than a dozen times.
What are are how concerned are you about the consumer right now but in this country and around the world.
What you know you've always been got to be concerned about the macroeconomic environment and it is -- around the world right now there's no question about that.
We're in the entertainment business and entertainment businesses tend to at least two as well as possible during those times people still want to be entertained.
So our job for the next several months continued to deliver great entertainment to consumers and again economies come ago we got to deliver great entertainment all the time.
And Brian I.
When -- really come on very quickly is.
How fast the App Store from apple at big big games are coming fast and furiously taught -- a little bit.
About your mobile strategy and and how these dollar bite sized games.
Are eating into the market share some of these sixty dollar console games have traditionally had been that sales drivers.
-- the interesting thing about the video game business now is there are so many platforms including the Apple iPhone and I iPad.
And were on those platforms your consumers we've got to be very sensitive wherever consumers want to consume that.
-- we will be there so for example we have some great games on the iPhone and iPad we -- all over the Nintendo 3-D S.
You know the -- we will we will go where our consumers say they wanna consume that content.
We've always been platform exhaust -- -- It's about delivering that great entertainment experience wherever our -- -- and that's certainly market has grown very rapidly.
I understand the margins are better there but.
When you you're talking about a a dollar vs sixty dollars you've got to sell a lot more of them.
Do you think the volume can make up for that in terms of you know in the mobile sales vs the traditional packaged goods at yet welcome to the online world as we've seen -- other media for example the recording industry.
The model change from buying.
When I was brought an album.
And it's not just about -- But but now what -- people are consuming their music you know a dollar at a time that's where consumer wants so.
Our challenge is to make those gaming experience is the right right that's going.
It reminds me that -- your it business.
Get people to continue to put those quarters back in the machine.
That's experience we we need to deliver so low price points don't bother us we've got to keep -- keep that consumer engaged and frankly our industry knows how to do that.
And how do you stand out particularly when he took by the App Store now -- about hundreds of thousands.
Of applications there it's it's getting to be a little more crowded a lot of more independent people -- are getting into the game.
How do you continue to make -- -- few titles sent out.
Well that's where we think we have a great competitive advantage right we have a lot of known and branded content.
So when we take one of our great games and put it on the iPhone.
You know people know what WW -- is they know what the UFC is they know what saints row is so you know for us having that.
Branded content we -- have the ability to.
To launch it and projected across a number of platforms I think that's our competitive advantage Bryant failed C T it's -- thanks so much for your time and potter I know lay out there shouting wolverines when he mentioned red dawn.
Yeah Iowa was.
Appreciate that Robert Robert Ray we were losing the signal -- -- Robinson wouldn't let you go.
Thanks a lot Robertson and I -- by the way 83 in Los Angeles all day long -- looking at.
Hook up with Fiat CEO of Sony computer -- that's cancer ride a little later on in the -- well so a lot of great stuff.
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