Also in this playlist...
This transcript is automatically generated
Now sales are slowing people are shifting more and more to mobile.
How does connect address these two trends to get people back to the console here but -- -- one of the biggest things that we have we been investing in for a long time as our Xbox Live network.
And since that 2002 -- we -- pioneer and Xbox Live and connecting people in their living rooms and entertainment that they care about we have more than 25 million members in our live community.
And today they're very very robust and consultative.
And if it's a great way for traditionally when in our games business it's only game and you come back every two years and resell them a new game.
Now -- connected with them every single day and offering them new services so for us it's about connecting with -- customers and connecting with family and friends over our live network and that's a really important way to stay with your.
Your your customer.
And we saw you know a lot of -- sort of taking that we if you will the mission control -- obviously going away from controllers.
Are you looking to tap more into the casual gamer.
While hanging on to the -- -- shot saw a lot of the first person shooter games to obviously are more gamer centric and it maybe be casual fan who is the target audio.
For connect well.
What what connect is really about it's about bringing down barriers.
Controllers in our industry have been a barrier between many new audiences they're very complex their hard for people to to use and to learn.
And we found that when you bring down barriers to to access to our market more people want to play.
And so a combination of our our our new control system with connect with our live network it you can expand category dramatically.
As is the beginning of the end of the peripherals and maybe even consoles or just.
The end of the beginning phase of gaming why I think the biggest thing is to try and make the technology invisible it's at the end of the day it's all about experiences we want to drive great new experiences for our our customers.
That they can't get anywhere else and today sought a whole bunch of unique experiences that.
Combined with our connect system in our lives our lives members.
-- you can't get in and another place.
And obviously -- in the new Xbox coming out with Wi-Fi built ten year encouraging people to join the Xbox Live.
T-Mobile in the the social interactive component here.
Talk to me a little bit about how that made add new members -- be more casual gamers we have the most connected console base of -- -- And -- -- -- are calling card since 2002 since we launch our lives service today you saw that we've been expanding into new content categories beyond gaming.
So he's our partnership with ESPN today were bringing live sporting events to our to our platform.
-- brought Netflix we bought Twitter we bought last FM to our platform.
And all of these what sort of charges or would it be involved with that's what we have a we have a subscription service where our gold members it's basic five bucks a month so that.
Little more than a cup of coffee a month.
You get all of these services connect with your friends.
You can video chat with your friends which is -- service -- -- unleashed today with connect so there's just a plethora of new services and new experiences.
For all audiences for us we got to build out a broad platform that adds.
Unique experiences for.
Many many different customer segments.
And you sort of hit the nail on the head -- target not the controllers.
You more buttons and fingers as turned a lot of people talk about in in use.
Are you again going for the more casual gaming are looking to expand the fielder -- the high fuel or look at them you know it's and it's really it and question.
We know our core gamers love their controllers and they love the control -- in terms of how they interact with the great content like halo.
That -- played for many many years but really for category to expand and other areas of entertainment we have to bring down the accessibility.
-- and connect really does that -- we gotta we gotta bring down accessibility barrier while the same time adding new services and experiences for those new audiences so it's an and statement on or statement.
Was there a discussion about.
Cutting the price on the existing Xbox three -- sixty instead of coming out new hardware as we headed for the holidays to -- and you know obviously a lot of consumers are tightening their belts right now.
Well exports to sixty opposite to -- tremendous value for customers with built in Wi-Fi the -- 250 gig hard drive there's a ton of value in there.
And we think about.
The hours of enjoyment that you get from a traditional video game and you compare that against other sources of media that's a great thanks for your buck even in in economic economically hard times.
So we we love to sell premium we love to sell value we love to sell unique experiences that you can't get anywhere else and we think Xbox-360 is that place it's again the consumer are you concerned obviously a lot of concerns about the debt crisis going on.
In Europe side to China slowing down a little bit -- suspecting your businesses you're looking out on a global platform.
Well it's always something you keep your eye on of course when you're in a consumer market.
But really as I mentioned it's all about selling -- selling unique experiences I think which -- seen in a lot of consumer categories even over the last two years -- -- -- economic crises is.
If you have a unique value proposition -- -- unique experiences consumers are willing to pay for those if -- if if it's a valuable experience that they can't get anywhere else and we think we have that with Xbox-360 in the new connect system you talk about connect connect as being a rebirth here.
A re launch -- QL for the Xbox-360.
Taught me is -- gonna make the unit larger within Microsoft.
Well we're always looking to grow and this is really a new era of entertainment that we think run -- with this new system everything about our platform this year's new.
We have the new hardware which is -- right over our shoulder which is our new.
We have to connect system which will launch this November we have a totally new live interface which you saw what you can control with the the year gestures -- your voice.
We have totally new experience -- when -- before gaming experiences.
Or new experiences like ESPN so really is a new -- -- gaming for a new area of Arab entertainment for us.
And it's going to be a -- are and how many games will be available for holiday.
Wolf for holidays with our new connect system there's going to be about fifteen to twenty launch titles available for it and then there's hundreds of titles that are available for our traditional 360.
In a certain CEO of the Xbox unit within Microsoft.
Filter by section