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-- Freddie Mercury.
In this economy may be tough to get any construction project going but one has just begun right in the heart of New York City maybe it is the heart of New York City Madison Square Garden.
Beginning an 800 million dollar transformation but guess what.
Much of that money made possible through corporate partnerships how they do it.
In another Fox Business exclusive -- with me.
-- man who pretty much is in charge of much of it.
-- -- that that's on his shoulders because you know you don't just.
Get a 150 million dollars everybody's got a nice cash position at some point in their career of their business but.
Madison Square Garden wanting to undertake the largest massive transformation.
That any -- ever.
Needed some corporate partnerships and who better to do it curious Scott -- of the president of FSC sports -- -- -- anything -- -- list and right in front of us here is the model we're actually moved from from the floor and from the actual arena to the presentation center.
Tell me what I'm looking at here Scott.
Okay here you have a model of the new transform massive square garden.
There are five things we should probably focus on one is the entrance way -- -- -- 88 photo all over your left shoulder which is beautiful.
The second thing is the event level suites which will be here which will walk through in a minute.
We have a delta sky club here what can provide our thousand.
Best season ticket holders an opportunity to kind of rub shoulders with the who's who corporate New York.
We have new concourses which will -- 200% the existing concourses and blow out that size some kind of can feel the virus to the city.
They've seen kind of -- -- state of the art.
Food and beverage concessions Coca -- a hundred -- partner of ours have really done a wonderful job in bringing that the best technology there.
And -- -- -- -- these are what we have -- our viewers -- sky riches this is never been pulled off before at an arena where they will be suspended.
Above the actual place of people will have this bird's eye view their two of them one over here.
One over there and again if he can -- just.
Winning over here you see -- that's.
That delta box right yes -- a 120 people can be and they're so -- your major partnership Coke and delta.
But I have to ask you because for a long time -- partnership was with Continental Airlines that came up and how did you switch over to delta.
-- it's like any any partnership that comes up on delta with making a big push.
For us that at Madison Square Garden know we've with the world's most famous arena and we like to be with the biggest and the best players.
Delta is the number one airline in the world -- couldn't imagine a better partner to be with -- if pillows on the flights of solitary event through that's not -- -- -- -- -- -- -- But aside from delta and cook named some -- -- other corporate partners where he said look come -- right now.
It's the same structure it's the same spirit it's just going to be a new sort of skin with them.
If we're going to those discussions now we've had some great longstanding partners like American Express Anheuser-Busch.
If you add them together with Coca-Cola and don't think you're -- the world's leading brands -- this is a case for your slot and logos everywhere just to make back that 800 million dollars of the conflict trash -- what's up for sale that people can actually put their -- a -- -- a good question and you know that's not something we do here at.
There's some there's some great iconic pieces you know we really we have a less is more philosophy here.
And when you're dealing with brands like American Express and Coca-Cola.
And delta and Anheuser-Busch there -- -- really wanna own a piece of -- this -- so we have the plaza which does she does some great opportunities.
Up there from a from a branding and exposure and if you look at that the -- is here with the opportunity.
It's a great experience for fans but also for corporate partners to kind of -- -- little piece obviously we mention.
The delta 360 club there so I think there's some big kind of iconic pieces for some real signature type companies that we'd like hypocritical with sponsorship -- ticket sales in an economy where people don't have this much discretionary spending at the moment.
-- we know we're very fortunate here we have.
Four for a sports teams in the most loyal fans in the world so -- even through -- tough times we've we've continued to fill the seats.
Today is the -- that the -- showed up to work women I saw few of them as well here and they've already begun carrying out the concourse Fox Business the first network to show people.
And that's -- work here as it begins it'll be three stages so.
Week stretches of time over summer's usually.
That I think people are wondering well what's gonna happen all of the entertainment venues and all of that all the games that normally would have been here.
Sure will -- the good news is is it a building like massive square garden gives.
If we give them enough time most of them more forceful -- around us the other the other thing that's a little different about massive square garden and other venues as we have radio city music call.
And the between here which gives them myself talking -- want to walk into the suite one more time because it is -- to -- -- I think norm going so cute -- by the way these are about what 600 square feet about 600 square feet and there is no.
Entertainment space in the world quite like the one you're about to see here.
We have a working fireplace.
A beautiful wine bar.
You see the marble got a beautiful fixtures and settings but what differentiates this from any space in the world.
Is that you walk out and you're sitting in -- in -- one through five for hockey.
And rose eight through twelve for basketball and so.
What he would do this is just a mock up -- but -- if you go through -- that is where your seats would be as you walk up just a couple of stares and there's your hockey arena or your basketball arena.
And it is truly as we tell our viewers.
A huge undertaking.
No taxpayer dollars involved here.
This is a private partnership and it involves MSG money MSG just going public back in February of this year spinning off from Cablevision.
The stock is up 16%.
Since it went public and of course revenues up 9% we are watching this company very closely it is an American icon -- Madison Square Garden we're going to be following this this transformation because it is a fascinating story and inexpensive one about the 850 million but thank you so much thank you very much as I appreciate the time Scott O'Neil is the president former NBA executive as well yes so you basically know what you're doing I've -- they -- and -- -- I think directly about -- Hey you got -- delta American Express Anheuser-Busch -- well and more to come more to come and he'll be telling us first I'm sure that's thank --
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