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Well if you know me you know I love movies.
And this summer marks the twentieth anniversary.
Of the -- -- and movie which set the stage for many future comic book films.
Joining us now in the first on Fox Business if he finds -- producer of all the baton and live action and -- feature films.
He's also the president of these fine company.
And begins Dark -- you name it my plentiful thanks so much in the first thing -- -- walked in the -- -- from.
Taking into this is this what did you mean I have three young boys -- -- -- we love doing what you're doing.
Into the comic book film this.
What you're actually looking at someone who wound up having 60000 comic books dating back to 1936.
In his garage growing up.
And my dad built shelves for them and we he never got -- car in the garage of course had better get my mom let me keep them.
Thank god I didn't invest in real estate I got old comic books and that was my passion and that's what led me I wanted to do to take what I loved in life and make it into my work.
You bought the lights to the -- -- franchise.
That team you said 7919.
Followed -- 9 October 3.
No pollution to stay in buying the rights to create will be no the president -- DC comics said to me Michael.
Since Batman and one of the air on television -- is dead as a -- Don't do this.
I see here but I think if we make it's dark and serious -- and the way he was originally created in 1939.
We'll have a whole different type of movie a whole different -- a superhero.
So my partner -- now liquor and I were determined to move ahead despite excellent thing now.
And it took ten years for somebody to buy it did we were turned down by every single studio in Hollywood and in fact turned -- it's an under statement.
We were told we were crazy.
It was the worst idea they ever heard and one studio said a couple years down the road Michael.
That -- will never be successful as a movie because our movie Annie didn't do well.
-- -- -- I -- you talk about the little red headed girl who -- tomorrow he says yeah I go this have to do with that man.
Just come on Michael they're both -- of the funny pages that was my rejection.
Oh my goodness then.
-- and he can Michael Keaton Jack Nicholson.
And then something called the dark.
You have to give the credit where credit is due there were several geniuses along the path.
And all the credit in the world goes to Tim Burton and Anton first for that first revolutionary.
Batman movie there was never anything like it before.
And it really has set the tone for everything that's come cents.
And Christopher Nolan is an absolute genius the man is a visionary he knows how to execute he and the entire producing team.
Are absolutely phenomenal.
I'm I'm good friends with rich get offended IMAX and I you know the part of the process to film the Dark Knight was using some of those -- -- -- some of that too greedy in terrific beautiful digital technology.
How much has the technology.
Involved the franchise because part of me is the characters coming to life mean I watch -- on IMAX screen it was magnificent.
The reason we're in a golden age of comic book movie making is because the technology has caught up.
You could do a comic book superhero movie now without it looking -- you can do it on a certain budget.
So part of the reason these franchises he's branded franchise is based on comics and toys are working and it's everything from -- -- Spider-Man three transformers.
Is the cost the technology is now there.
Twentieth anniversary how much -- this range -- me.
The last movie alone.
Made over a billion dollars just in movie theaters.
And but you know what it really truly is not about the numbers it's about taking something you love.
And seeing it come to life.
And I was recently lecturing at West Point one of the cadets had to be -- what exactly is it that you really do.
-- -- every day I report to a sandbox and I play with my favorite toys.
And that's just -- describe it it's the coolest thing and I know one of your passions that you'll be producing is Archie.
-- phone Monica telling about the from.
Well this is actually something I've written.
It comes at around September 1.
And we are shaking up the world of Archie comics for almost seventy years it's been a group of teenagers in Riverdale.
Dating hanging out in high school getting into trouble with parents and teachers.
And amazingly over seventy years it's still relevant and it still has an audience.
Well now we're shaking it up because -- -- getting married -- Justine she's and we just showed a clip moments ago of the so I won't.
The shadow I'm working with Sam -- who directs the Spiderman films -- Don and over at Columbia Pictures.
And it's all very exciting these are things I just looked as a kid.
-- Michael these most cost a small fortune and you've got to prove that these things can be a bankable franchise -- -- didn't -- Well we're dealing with subject matter that can be shared by generations they cross cultures that crossed boundaries across demographics.
Parents and grandparents want to share an experience going to these movies with their children and their grandchildren.
And in this -- and which we live in.
They could be sold in so many different delivery systems over and over again.
Think it's one merchandising -- porn video games and rides and attractions so as opposed to just putting a movie out.
Having people go see it.
And that's the end of it it's a whole different set of economics -- to -- about the -- Batman -- So how -- then that's.
-- It looked up OK I understand I my.
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