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Hey what -- this -- dot com live.
Chris cutter Tracy -- Dow down 94 points but that's.
For the sports -- -- you the tennis matches over the never ending tennis match I'm dumbfounded by this.
Final score was seventy to 68 is that right then and that is -- -- Isner won.
-- three days it started on Tuesday night suspended because of darkness is of course at the all in inclement Wimbledon.
Early round action men's singles start on Tuesday night suspended because of darkness -- joined yesterday and -- it won't end.
They did well David they've played a good part of -- and then suspended again and then they'll be joined today and after a cup.
At least an hour today -- that Mason somewhere around eleven or twelve hours was the length of this.
Almost all of that being -- third set as -- by the fifth set rather as you mentioned seven -- is 68.
What an amazing couple of days this was what an amazing couple days is.
Period while I was gonna say those guys have way more gumption in this market does that's for sure -- this market can't seem to hold itself up -- -- He's -- today -- right back down.
Am I guess -- down 85 is an awful considering what's going on I mean we know mortgage rates -- at the lowest they've ever been but yet we got jobless numbers that weren't so great.
We're not getting I guess we're not getting enough stuff to just pay and send us off it's just a lot a little bit of.
Nothing but got no reason to buy right right now I mean I'm I'm not to -- for myself Manning the market really has very elite little reason the buyer they're showing.
Little as you say gumption to -- right now because everything they get is just a little bit negative or wishy washy.
Where the insurgency is so great that.
That is that the safer routes of the two is to sell rather than to -- I think that's kind of what we're seeing right now -- people are seeing as this -- -- So rather than take a chance on buying -- a chance on selling and if I miss out.
On a bump up okay that's better than trying to catch a falling knife like I did it at the end of 2008.
And suffer what I suffered.
That -- you know we -- minutes yesterday from the Fed and I think that the -- spooks people a little bit right it was a little -- -- down -- than it had anticipated in abroad in Europe -- and a writing -- was not something that they had talked about them to -- I don't think I don't remember them really sad that they care that -- concerns but the language was a little bit more I think a little bit more pessimistic than people were hoping.
Comrades -- doses -- -- -- once again senior economist starting acute economic say Conrad.
Thanks for having me what did you make of Obama yesterday when the Fed cannot.
Have you heard much about Europe from the Fed and when -- said that that.
I think that's sort of spooked the market a little bit -- -- in a little more concerned about this whole month.
Recently we heard about you're from the -- -- chairman Bernanke when he testified for the House Budget Committee and he said that he doesn't think that'll have a major impact.
The problems in your -- the major impact on US growth but as you said.
There was some reference to it in the policy statement and that what's happening in Europe is resulting in financial conditions being less support -- -- -- -- I would agree with -- that that policy -- probably.
A little bit more dove -- I don't think that the Fed's confidence in the recovery.
I'll be at a modest recovery -- facing a lot of headwinds I don't think that their confidence has been shaken.
But they are at least giving some -- to the problems in Europe perhaps affecting financial conditions.
There's also a little bit more discussion about inflation being low in there and you pushing on an -- policies them.
That they didn't leave that you know I think in April they had said that housing was improving but there were concerns this time it was just.
We're concerned no mention of improvement so I think -- things like that spooked the market a little bit.
Perhaps they'd be I think there's just there it's a reflection of the fact that there's.
Little bit of lack of clarity on the housing front now we've had a tremendous amount of volatility in housing statistics.
And -- on the construction side related to the weather and -- on the sell side related to the expiration an extension and expiration of the housing tax credits is going to be sometime before we know.
About the true underlying.
Situation with housing and so I think -- that sort of backed off on -- comment.
There are a little bit but they said that the recovery is is continuing in the labor market is gradually improving so.
And I still think the Fed's central view is that the recovery will continue.
But given the number headwinds that we face is probably only going to be a modest recovery.
Arm the Fed also said -- they've they've continued to say that that doubled at this off the table mean that that's what we're hearing from them.
So we're hearing from every economists -- certainly some people feel like it's still is on the table what do you think about.
I would put the risks of a double dip as being very well I think right now given.
Obviously the focus on the problems in Europe I think there's also some uncertainties related finished regulation there's a tendency as we're in the early stages of economic recovery to focus more on the negatives and and I think that there are not a significant number of negatives but.
We have a manufacturing sector this performing very well the production numbers have been off -- -- the capital good spending numbers including in today's durable goods orders report.
Have been very strong double digit gains the capital good shipments and orders and those are all encouraging factors that I think will sustain the recovery so I don't think that we're gonna see a double -- I think that moderate three and a half percent growth and intimate moments -- thrown -- percent growth is not that bad but.
We have to put that in context of how deep the recession was in 2008 in the first half of 2009.
So to really make a dent in the unemployment rate we need a lot stronger growth of three and a half percent growth but I think that that's what we're likely to see.
So then what happens we don't get the growth we're looking forward to people -- Get jobs and -- will begin this year people come back to work because right now we're not -- that at all that alone is pretty dismal.
Well over the past three months we've seen private employment growth average about a 140000 jobs or so per month.
Which is not great given how many jobs lost over -- million -- -- jobs lost -- the recessions we have a lot.
Ground to make up on the labor market front.
I'm -- really doing a very slowly and it's obviously a problem but.
Yeah I think it's difficult to have a forecast for more robust job creation with only three and a half percent GDP growth.
Thompson I think that's sort of a central forecast and unfortunately means that we're going to be faced with -- an unemployment rate that's elevated for a long time.
From an economic standpoint does that weigh on our stock market do you think because there has that does seem to be.
Separation of main street and -- over the last couple years.
Does that hold the stock market down getting through 2010 through 2011 because we both continue to C 9% unemployment we will continue to housing just ever so slowly maybe creep out of this hole.
But I think on the stock market -- the three and a half percent or so growth forecast so -- so in modest increases in nominal revenue.
Combined with what I expect -- will be a continued widening in profit margins -- generate some decent profit growth and that should be supported to the equity markets up.
You know we've obviously entered.
A week period here in this lot of uncertainty concerns about the equity market but I think over the balance of the year as some of those concerns.
At least some of that the concerns are fully realized out of the worst of the concerns I think we will see equity prices move higher this year do you worry then about what inflation at all.
Right now inflation is obviously not not a problem I think that the policies are are earned place -- they are maintained for too long if we have this.
Very accommodative stance of monetary policy.
I think that that could pose a problem if it's not removed.
When the time comes and so I think that there we we do have policies in place it could create more medium term inflation problem but obviously right now.
Feel very low we have very low inflation rates and is holding up and -- changing times and.
Comment what do you think about the situation in the gulf and more from the long term perspective -- that's phase of the amount of oil that has leaked into the gulf is so small can compare to our consumption rates we have so much supply anyways.
Short term it's really not that big of an issue but what about the implications of -- drilling and all that to the to the economy well.
You know I I think it comes to it the policy responses to 22 -- you know problems in the gulf and and I think.
You know if if those policy -- sponsors results and we get a significant amount of our domestic oil from from.
The drilling in the gulf.
And it if if there are policy responses that restrict that -- then there's the chance for oil prices head higher and so.
That could be -- dampening factor on on growth if it's sustained.
But I think -- it's it's probably more of the the economic impact of that is probably more related to the -- -- policy response to.
Do you know what is obviously is a tragedy in the gulf region.
Time and we -- when you come by thanks for stopping by.
Thanks sentencing -- -- -- John riding your partner and they are -- and economics Conrad senior comes in thanks again.
The experiment that -- -- -- England CA.
Armed a lot of supplies and right.
This is momentum made -- bomb I'm sorry about the your heritage the soccer team if you hadn't heard seen Italy.
Down I mean this huge shocker and this is important as a list of our show because we're gonna talk -- -- later on now when the official sponsors of the World Cup.
Of -- office and -- about -- -- about some the other sponsors for the soccer term and it's important have a favorite like Italy Alps.
Already was still good to get -- to look at one that I'm just -- -- -- three still wasn't I tell -- that.
That won nothing yet it -- a wild last few minutes but Italy is out.
How has that regards -- every -- involves the World Cup.
More on this market is well down 85 points so look better than we stuck.
Talk about box dot com lot.
This is just getting them together instantly he needed yes rehydrated.
Dow's down 82 points of as he mentally and ducks sports today this is actually the third season -- Chris hotter day because they have these sports theme angled yet somehow admit that -- Just two -- and says that he's not like cranky five in the days -- Howard got up.
The humble and -- that's not the case.
I'm cranky every day to spot all day if they're just and twenty minute window where we -- where I was smiling what happens -- -- to me.
Jon -- here in the CEO of whisper number dot com we have earnings season -- on the corner refuge states.
That's not earning season right now but we get little bits and pieces of -- here and there but we're really looking forward.
The second quarter earnings season John -- I'm doing great episode before before we get in the -- -- some specifics about whisper number and some of the numbers here but what do you make of the upcoming earnings season which -- of course always kicks off with -- with -- you know whimper with.
Yeah and and I know -- considered the Bellwether I'm not sure whether it is or not -- not -- -- is I think somewhere someone said just because it's one the biggest companies report first you know that we have to use this company.
As a Bellwether as -- guy for the future earnings it never seems to work out that way so.
That's not something to really pay too much -- attention to.
Obviously -- a micro standpoint if you're an investor and Alcoa.
You're gonna wanna pay attention there and looks up at caesar's generals and the evening lunacy -- emergencies well right now it's it's it's -- the early data that we're collecting our whisper numbers -- we're looking for quarterly earnings so far.
Are showing positive expectations that doesn't mean we're gonna have good earnings it just means that the public the investment public out there is.
Either hoping for -- earnings or expecting these companies recover from these past two quarters but.
It's -- first of people there's a difference between what the analysts are expecting and the actual whisper number.
-- there's two different and and so why the discrepancy tip well the analysts have been around for ages they.
Sit down crunch numbers.
And put out their estimate mainly on a lot of times -- run quantitative models and they pop up these numbers -- -- -- -- -- hope they're running quantitative -- you hope that -- models out there.
But if you look at the actual data.
You're not seeing that they're very accurate.
Over the past number of years -- a lot of times and I think that -- up to date and current.
And that's one of the issues that I think the -- assessments have run into.
Is that they're not factoring in more recent information to those numbers they might put out an estimate six months ago number company and its reporting two weeks from now.
Our data on the other hand we collect from investors it's Ian he'd be investor the individual investor floor traders.
What have you that come to our site and put in their data so it's an expectation.
Of what the company's going to report not an estimate the Bennington can be anybody -- -- -- -- Clinton is on numbers send you his whisper number absolutely annual factor that into a year but I could also be short on -- colon he's he's a good Alcoa doesn't.
And so how do you -- -- -- to come in well there's there's a number of answers to that question and it's obviously very good question the role we've been around since 1998.
We have numerous red flag.
Checks that we've been put that automatically go -- -- some becomes then.
And puts in a number that's extremely high extremely low or we're seeing high activity we get a report that kicks out -- says there's an issue here let's manually check and take a look at it.
-- you know let's talk about that still.
Our data over the past twelve years has proven itself not with not only to be accurate but also to be a reliable indicator which way to -- we'll move.
Number three we've got independent studies in the -- and academic studies -- taken a look at our data and said yes this is a viable trading piece of data to use.
It yields more when used as a an investment vehicle and the analysts estimate.
And it can explain the post earnings drafts that you tend to see when a company.
Beats an expectation -- -- an expectation not.
-- that companies -- CFOs or controllers of these companies.
They don't want surprises in earnings season -- the best thing for them to do is to be able to set expectations properly and meet those expectations.
Now -- -- the upside that's good but.
-- they would rather have it in less volatility.
So don't they tell the analysts when they meet with the analysts is about what's gonna be we're gonna be more over -- -- be less than Peterson was like that all the time that you would think it would be the case with.
You still have companies like Google that come out and report.
Twenty cents above what the general assessment is he's so I'm not really sure I can't answer for the CFOs but you know there are companies that I think is due.
You know -- very well and provide a great deal of information I think more companies should be providing more information more -- should be up front so that there aren't as many surprises.
Again I'm not sure that'll that'll still got to put away the expectation that we collect investors always have expectations expectations always move markets.
Well earnings reports -- not audited either so there is leeway in what they give out what they allow people to know.
What are you hearing right now though we have earnings season coming up give us quickly some some of the numbers you're hearing vs what the analysts are expecting -- -- today is actually busy day for earnings -- -- earnings season doesn't start for a few weeks but we've got three companies that stand out are very popular with investors the first is oracle.
They report earnings today after market close the whisper numbers 55 cents that's only a penny ahead investments.
But again oracle is known for reporting either in line with the -- assessments or -- a penny ahead.
Probably ran into last quarter and the quarter before that was just meeting the expectation the whisper number.
The cut the -- being punished that's the premise of our data that when they miss.
The whisper number.
That stock is basically published price goes down.
If they -- the -- -- stock goes up.
And real quickly Research in Motion to whisper number is higher than the end assessments by quite a bit so they're reporting after hours and that's obviously tech -- we'll keep -- -- -- on a dollar forty for the whisper number six cents ahead of -- -- done quickly what's the web -- It's whisper number dot com John Shaq CEO of whisper number dot com check it out thanks to be -- the second.
Obviously those invested in -- gonna keep it close -- what's going on with apple today Adam Shapiro is doing the same the new iPhone.
Goes on sale today in -- lines around the block literally the way things are you're in New York Adam how is the situation out there.
Cats and dogs living together at the end of the world as we know it now.
But the lines -- long.
I mean they've got people's -- all the way down -- the eighth street.
To Madison avenue from Fifth Avenue to Madison this long if people wait out here in the hot sun but this is what they want to get their hands on.
Four it watches it cleans your clothes -- like that good night this and another its lands on the card but beat beat beat.
The real cool thing about this phone though it's just imagine your old iPhone on steroids but it has videoconferencing HD capability could shoot and edit with -- found.
But the one really cool thing is that you can talk to people -- like the Jetsons now with the video found it the video bomb.
And you don't have to turn it around you can actually be talking to them like this and they can see you -- you could see that's even see a lot of people Chris and Casey was a lot of people walking on the street.
Like this now and it will be bumping into people I'm going into law I'm going to be eleven minutes to people who bump into people that they're not paying attention they looked at -- -- -- -- now.
-- now Adam made that this horrible and by the way I've stolen -- found it to throw them on and I took her -- -- -- -- -- all of you she's from -- -- found -- that from Spain but -- in the United States.
-- -- 299 for the phone got -- activated like it's good.
-- a lot of some of the -- been out there.
Two days we interviewed a guy this morning who lined up and he pre ordered.
I mean what's the deal with that he was first line got it's bound it was ready today to be picked out you have to wait in line that he wanted to.
Didn't get any easily be even actually said what it felt like we had that he was shaky -- -- was so excited I don't know about you but I think in some circles.
Yet had a I got -- I don't have a life.
You might go -- -- it's great.
Be careful be careful to go -- to -- -- Two -- in line and he he would reorder I could understand two days we didn't pre order -- he pre -- upload.
Let me -- know -- out there my theory is that there are apple plans out there -- people paid by apple to go out and sleep and generate this kind of need an effect on -- out.
-- This guy I'm gonna say this I agree with you on this and you and I rarely agree right you throughout -- out -- your mortgage you know -- and I.
But here's the deal these things apple technology is terrific I don't think anyone dispute that this stuff is great I hate the fact that this company won't let you replace the -- I mean what's that about you know why why they given me that planned out the lessons here.
I don't -- -- buy a new car every three years but great -- people love these devices.
We used maxed out in the field great stuff.
But -- also -- happy with my you know Microsoft based -- well.
It's let you know these people I -- -- you can see the crowd there.
These people love apple product I think you're right it probably if you -- -- that.
That's a little funny story sitting -- this really cool video conferencing and that she can do right to its -- by its Skype on steroids on your iPod.
So we're gonna do a demonstration of that -- life.
The system didn't work not because the apple systems down the did the the router the Wi-Fi area so overloaded we couldn't we couldn't -- -- All right -- go figure and did you get.
Well I got a Blackberry I I'm not I got a Blackberry.
And I incredible polarizing guy but I've got a really -- phone the Samsung phone it -- up and it flipped over.
And they keyboard changes and that alone is enough to make my day it.
-- -- hair be sick that parents that quelling people went online losers -- they will take your legs up.
No no no you don't know I was only call.
The guy who would -- ordered -- then waited two days to get his body did have to wait two days in line.
They gonna come down here today to get -- he would reorder.
Thanks Adam thank you -- got back.
Those people might hire somebody take his legs off -- anyway why not -- anything you you're making gross generalization you're right I am and I'm right bomb.
But I'm probably not right about what's -- this market you -- but you know that there's a chance apple could overtake Exxon.
In market cap that's it because -- suns didn't you been thrown out with the bath yeah exactly so as Exxon comes down because he's guilty by association hate that saying guilty by association because of BP.
You might see apple become wound the largest market cap that's really in Apple's download it today you know little little sell off sometimes you have that happen -- -- anticipating today in the day comes you sell off a little bit.
Lot of stock selling off and it'll get basis points actually it was hard to find winners today at bat and beyond when -- -- today even now -- of the equity upgraded the stock.
To abide believe -- -- -- from hold its fiscal first quarter profit client and 15%.
But it and believe it or not people -- shopping benefited from.
People behind home furnishings but -- quarter outlook on -- was below estimates and well they don't.
I think Nike because we're definitely -- is today -- -- fiscal fourth quarter profit up 53%.
Revenue growth missed analysts' expectations of -- and see the top line growth that that and I was waiting for even now I certainly -- my Sharon by Nike sneakers -- in the United States not album on all the reliant on really a lot of Brazil and China.
Whether revenue -- but they're not they're not cool out there.
Let him in where in Brazil and almost -- -- they are.
Not nearly schools like it indeed is now they've denied he does very well in those places.
It's a bit pointless -- -- doing well with another -- here that's -- Five years down believe it -- -- suspended.
Osteoarthritis trials so they have this -- drag out there and it's actually making people feel worse.
-- -- -- Not good people actually needing to replacement joint replacements -- -- -- the stock is down.
Hope has -- you gonna talk about it later one of the largest toy makers as been approached by private equity firm -- little buyout the company of course Satan has no comment.
Saying they're not interested.
Has one of the greatest toy -- so c'mon -- stock has been on fire what you wanted to -- -- -- have a lot of a year ago but got the today about 3% and discovered finance Discover Financial Services -- surprised -- -- -- surprise a lot of people second quarter earnings up 14%.
Credit card company right credit card lender payments processor.
They actually said that -- delinquency rates are going down for the second quarter of so many people are hibernating paying their bills doing the right thing -- happen.
Not -- -- not by Nike sneakers.
Know this that he knew what was what was my people and make these numbers how many billions of dollars and sneakers -- -- so I know I don't think they are I agree but the same time that.
On the Simpson.
Michael Jordan when Michael Jordan well on those who have retired and I -- -- unchanged after.
And -- in -- on particular conflict.
We have to.
Let him another day without them Morningstar which is huge huge news conference and she's coming up thankfully.
On our show to give us some insight is what's going on there because I will say again.
-- -- Yeah.
Hey welcome back foxbusiness.com -- three different is -- -- death down eighty.
Five little bit better than when we started.
Lot -- on although may be nothing going on the same time that's not move in this market one way or the other we you know we hear from you get jobless claims today we got.
Mortgage rates at their lowest all time ever but we do know that the housing market is in total -- people -- for another.
Dip in housing market even -- nobody wants to hear that.
-- people do when -- -- ago.
It's sports World Cup that killer tennis matches and this of course is Thursday that would be crisp Saturday.
Yup my day for sport -- and Jose is today's guests who joined strikeout record soccer for Adidas America he's in Portland Oregon Antonio how are you.
I'm doing well thank you very much OK so low with the Brazil look -- that you wearing right now -- obviously not too upset about building being knocked out are you.
Brazil with the South Africa I can't see a little -- easily have a lower third.
I can't see it I think -- the South Africa -- But I would imagine you wouldn't be upset that Italy is out because a -- is played such a huge role in the World Cup you want the big games the big soccer powers to be there at the end right.
You certainly want big names to be in the World Cup we certainly want our teams to do well we've -- twelve nations that we sponsor in the tournament.
But what really is a story of the Italy game today the excitement it's good to see other teams win it's good to see excitement with and drama with the tournament.
How important is the overall excitement of the World Cup who -- right now because I feel like here we're talking about -- more than we ever have no question.
It's it's amazing I have my sleep schedules and all over the place about -- -- gains at every hour of the day.
Soccer is really the DNA of -- and it's one of the biggest events for us every four years.
-- -- -- -- Make this so that it isn't just the big event every four years that you carry that momentum through the next three years until the next one.
Well we used the World Cup as a platform we want to tell our stories we wanna talk about our players our teams and especially our products.
And the World Cup globally not just in the US brings a lot of visibility.
So we use that momentum we use that that that visibility to really.
Get the brand moving to not just talk about soccer but to talk about everything that we do.
It is soccer -- it it's all the way down to you know little kid's soccer uniforms had -- Kids are seen this logo from a very young age so to chris' point you might keep them -- -- -- family all these -- how do you do that.
Well you get to them while they're young as well like you said you get products on them.
You talk to them as well you want to engage and we of one of the largest youth organizations in the world in the US.
And while we get those products found that and we also tell our stories around the world cup of our players and our product.
It engages them we really want to bring the excitement of the World Cup from South Africa far away.
-- different time zones and we start to tell those stories here.
So we really export that excitement of the World Cup.
And Sony we're talking about how you know Nikes really did give -- their numbers last night they're really pushing -- These developing nations the China's of the world Brazil that's where their growth is that you stronger in certain areas of the globe are you looking to focus on growing -- -- Various.
Well -- if there was a big area for us it's huge soccer market it's significant portion of our business so we need to make sure that -- and in Europe.
But as the biggest single market the US is extraordinarily important and we want to make sure that we win here as well on soccer.
And yes there are other markets around the world that will grow and have significant interest in the sport.
And will continue to focus on that we sponsored the Chinese national team and -- unfortunately didn't make the -- but it's really we plan for the future as.
Well I got to believe that because of the World Cup people are just gonna buy stuff to -- -- you know you guys introduced this official match ball the jerseys things like that.
Lead is is -- -- -- going to be out there and just readily available to people.
It has been and it will continue to be you're exactly right people wanna own a piece of the world com and whether it's the official match -- the job -- Or the federation jerseys like I'm wearing people wanna I wanna be -- part of the excitement -- definitely as I said trying to export that excitement.
And really bring attitude to the US -- and engage them.
Antonio I saw that you -- ball at the city sports -- -- -- the street on what he hates Islam and around the corner so you can get him just about anywhere.
There is a foot what do you make about the controversy every World Cup -- a controversy about the ball isn't there.
Law we introduce -- new ball every World Cup we really we're all about innovation we want to move the game forward.
We're trying to really create the perfect ball the ball that goes exactly where you want the ball that you can control.
I your professional player you want to be able to you wanna put that on the top corner you want to make sure that it goes there.
So when we go into engineering involved but it takes us leader -- Three to four years to build these -- -- for the World Cup's.
We're trying to bring -- the most innovative technology and help players played better.
So yes there is controversy but the balls are different but we build.
Technology into the ball to help players played better.
We're raising an influx of girls and you know we we talk about me him and what's her name to pick it up testing.
We we thought I was gonna take all of -- week.
Are you seeing more Brothers is still a sport that's dominated by men -- -- It's still in terms of percentages.
More male dominated.
But we are seeing faster growth in female participation especially at the high school and collegiate level in the U so.
Girls are continuing to play it and there are joining at a faster rate than boys.
But what a lot of people Antonio don't realize it's not just -- how you separate -- -- is and Reebok.
In terms of segmenting the market.
Well right now we're two separate companies I actually don't have where we really don't have too much contact with what Reebok does Eden and that's the strategy going forward right now Telerate obviously has its own market.
Until we start -- it's remarkable to look like golf balls that we may start to talk right now yet it's all separate.
Antonio thank you so much for beam of that I certainly gonna go botanist my kids -- -- bad game -- I think it's just cool thing to have.
Don't make sure you watch the World Cup can continue to get more exciting.
Absolutely and Tony is -- Portland Oregon director of soccer for a -- is America.
Very close probably very Smart that they keep everything -- separate prison.
You don't need you -- competing against.
You really ought not you think about it you you are and yet you're not I mean obviously soccer season indeed -- basketball.
Is -- -- the the this.
Angry about I think.
That's exactly write you write something totally get that it's so why not keep its evidence tailor made of course of the Megan not -- -- a golf.
Clubs for the most part and equipment so it's a little bit different but it's a way to continue with that you its sports but at the same time.
You can segment the market -- speed of the market Peter table joins us right -- he's CEO of ace Metrix.
From Mountain View California.
A lot of people from Mountain View California only involve me let me and all the shoot people up and on -- -- for some reason I Peter how -- you.
Good morning I'm great.
The World Cup and we were talking to -- Antonio's AF from the dean is about the exit of Italy earlier today that's the big news.
How would you think it is for marketers.
Is that more important to have the power houses Italy Germany.
In the semi finals for example or to have countries that usually aren't there from a marketing perspective.
I think your previous -- said it right and in I think it's all about excitement and sometimes the unknown creates a bit more of a drop.
The World Cup this -- turn into such an incredible global event -- incredible global media event then and I think.
As long as you have that mixture of you know some surprising Cinderella teams and some powerhouse teams I think the ratings should do you find.
Still yeah we'd be glad he actually advertise.
During -- World Cup game because there's no commercial.
So are you get and then bang for your buck if -- paid -- if you're an advertiser paying first time because who knows where it goes.
You know that that's really interest you when you think of an NFL game and how many commercial breaks the right it's almost I -- being -- World Cup because there's no commercial breaks.
But I do think that makes -- spots more impact falling and our company really measures the creative impact inning when you have fewer spots.
The impact of that creative is all that much more important.
And that's true really seen here this kind of global creative content that's kind of coming in these spots.
Here is it more difficult for the agencies to really present something compelling to their clients the McDonald's of the world.
The Budweiser is the Coca Cola's.
Because you can't just give them a 62 spot or thirty expects second spot you have to come up with something -- grab people's attention whether it's in stadium or -- or something.
-- why I think I think they're doing a really good job in fact you know our data shows that some of the creative impact of the commercials have been running the standard -- or sixties or sometimes even longer.
Are even better than the Super Bowl spots from a creative point of -- so these spots are really doing well they've got -- watch ability which means consumers really -- -- watch the out all the way through.
And they're very persuasive and so.
The other thing is -- brands can leverage -- commercial spots not just in the US slick Super Bowl that can -- all over the world.
And and really leveraged the production dollars that there's.
How -- are the ancillary things.
Unlike you see this the the banners that run across the stadiums are at field level there are the the barricades if you will on the sides of the fields that.
You see all game long and -- obviously that that the big the plays a much bigger role in the World Cup than probably any other sporting event.
You know you think about it's like any sporting event these days you think is the Olympic NHL learn you know any of these games of this constant signed into all over the place World Cup this is just the same.
-- very difficult to measure the impacts of that persistence signage but certainly.
Having that message that brand name that visual that that logo kind of drilled into your head for ninety minutes is probably pretty -- -- To Peter who's doing it right so far would ads that are jumping out at you.
Once we really like our -- they're really scored particularly high where the electronics companies Sony and Samsung.
They had a really good creative blend of showing very cool televisions mostly 3-D sets.
But they really cool thing about the yes it did well on the World Cup -- the ones that blended.
Something about the World Cup itself into the content of the commercial into the creative itself.
-- did dad Budweiser did that.
The Nike and -- Yet the other -- to -- the companies that make the most sense for the World Cup is different from the Super Bowl.
Even Wimbledon in the NHL finals and you're really dealing with a global presence.
-- makes the most sense -- Have a product that appeals to Americans south Americans Europeans Africans right.
You got it you got it and as most of these big brands are turning global and so even Budweiser.
Which you would think is an American brand is actually clearly had a global brand dislike Hogan and Nike and Adidas.
So it's a perfect stage -- actually when you think about it it's actually might be a better stage in the future because it's one type of advertising that you can do all over the place.
And -- one kind of massive.
-- pressure's on them.
You know the last -- the world police we had a World Cup we didn't have this explosion.
Of technology like we do today.
Howard he's coming take advantage of the wed and -- based advertising and things like that you know am -- getting it's it's up to -- my delegates are.
Stuck to my phone about the gains in things like that.
You know it.
The technology is exploding but I think I think what's really interest -- is kind of what's old is new again in the real power of reaching massive audiences.
At one time is really through television and we've also seen the spots like long versions of the commercials running on line we've tested those.
They do very well as -- it you know on the around but but it's this massive reach it in a single point in time that that people are kind of coming back to you.
The -- and ask you about that because.
As that the great job -- -- this World Cup and previous World Cup's of creating these three minute long.
Ethics at that people want to -- later I mean I was watching moment Eric Hanson it was that long since retired.
That Nike put together at maybe two World Cup's or go online so -- -- we're gonna see more of maybe I don't -- might be too expensive to do during -- suitable but in some other major events where we see these long form spots.
That they know are going to be run on line and people gonna wanna go you -- to see a later date.
You know you're exactly right in the fact that there that this.
62 that they ran -- the World Cup there were still running is really just the condensed version of that.
The three minute version is actually tells the story I think a little better and scored slightly higher.
I think that's a perfect vehicle for this I mean there's no.
No more a -- way of connecting with the consumer than than engaging and well produced highly creative ads.
And and the ability to run them especially if they're a little bit longer or you have a long version that runs on the on the web and you direct people from your your 32 spot to a longer version on the -- I think this is a perfect form you know extension of the media.
You know one of the things you were quoted as saying is that the World Cup that's outperforming the Super Bowl ads how -- you how do you even.
Tell -- something like that.
There's two ways to evaluate advertising there's there's two pieces really want is the size of the audience that it reaches but the with what is looking.
We measures how impact was that creative that they really -- them and that's where there -- scoring.
That's right back to the point where.
If you look at the Samsung -- as an example it's all about world soccer it's all about.
You know the 3-D experience but they're bringing -- you know World Cup content into the commercial itself.
You think back to super -- you victory does he had you know GoDaddy you had monster.
-- very entertaining usually kind of edgy type advertising but really not about the content of the Super Bowl and all I think what the World Cup showed us that you can leverage and bring the excitement of that world event into the actual creative of the commercial.
And that's why there -- scoring.
That the real quick what about money wise is royal couple and comes around once every four years if you're cutting back on advertising the cut back on this event you cut back on others.
Have we seen that money grow.
From nineteen from 2006 rather hasn't taken it did.
All the spending is up I think -- all of these events if you look at -- over years -- so that's part of advertisers -- smarter and realizing coming back to kind of TV media and you know it's a little more difficult to to compare will -- to Super Bowl because you have these early morning games -- games at all times.
I think the key is that these ads can be re purpose -- not just run during the World Cup events they're kicked off their but then they re purpose them in primetime and other.
Other time slots and -- get the maximum impact of the while the World Cup is over that you know three week period.
Peter thanks so much of the eleventh I know we can continue to talk about this all afternoon actually really -- time -- Do you stay above CEO of its -- out in Mountain View California one of these days three after Richard Mountain -- because everybody does slip out there we talked to have some at least with -- every week from the Mountain View studio I am I am at dumbfounded -- by the and -- brought it up this notion that.
You're one ad goes all over the world right like.
That's that's got -- -- damn good that you know.
And is completely re played online a lot of it's one of those -- cool lads you know what you say you -- check -- no room for error.
Any kind of error no insulting make sure everything's coming to the you know ad agencies make billions of dollars in you're doing the right every time I am not -- -- ad agency could feminine and -- until -- -- -- -- -- that I used to be there dig in the Dallas gonna join us coming up next from -- -- -- -- investment conference.
In the windy city it's not -- -- it's very windy too the but the -- Welcome back.
I can say something and I must -- and found on the -- -- and its solvency figured out.
I was gonna say some -- about aggravate him -- and -- know it again.
Containment doubt that -- Chicago at Morningstar conference and have a senate today and nobody listens skis you and I speak pretty much to ourselves about this.
We don't have enough time talking about mutual funds so many people on them we don't so many people on the and they don't know what's in the and they probably on the same stocks in the same five funds are holding and nobody pays attention.
Eight exactly because we're in aren't we like talking about that -- and we know how important -- can't pick this -- it.
-- of mutual funds so it's not just about mutual funds here at Morningstar -- -- and more than thirteen hundred people attending.
It's also about the hottest area on that's exchange traded funds and sitting with me is Bill Thomas is the Chief Executive Officer of Grail advisors.
And they did ETF one -- They went beyond index funds and went into actively -- the very first accurately -- if you build it -- think -- think -- think you've got seven ATF now how many more in the works and are they as popular bar.
As just your standard index -- Yes so we've -- seven in the marketplace today we've got two more and registration process with western asset management.
And announce this morning with double line here in Chicago so we're very excited about our two new partners coming on board.
What we're finding is investor interest is certainly there they see it is so wonderful alternative to the mutual fund and get actively managed strategies in -- ETF.
Is new -- got just over -- old what.
It seems like the way there and it -- its popularity of the ETF's price makes -- that the works covering -- when there were that -- didn't even exist in the NASDAQ-100 eight Kia.
But I was shocked by their popularity but the way in which their use whether it's short term trading in some instances.
Or by hedge funds -- mutual funds were brought expose it seems like.
Actively managed ETF don't fit that bill so are you going after a different audience of people who currently are using -- absolutely.
We are so the typical investor and an actively managed mutual fund is -- buy and hold investor that's the same type of investor that would fine actually managing -- The benefit that they get is that instead of a mutual fund they get the ETF at a lower total expense ratio.
And tax efficiency transparency and liquidity to get and other benefits on top of the active management strategy that you would get.
And their children together -- -- that we need to get them ultimately point eight Wednesday.
Well 41 K plans are certainly an important part that there is research that came out last week.
That Ireland's actually there's more money and iris and errors -- -- -- people it's so we're already in that -- marketplace of the ETF so well positioned in that state.
It's with actively managed to it's yep that's coming -- from -- -- -- doing with double -- it's an emerging market fixed income ET.
How difficult has been the structure of these because.
They've been ETF -- -- because it's easy to create the best thing that the underlying baskets and arbitrage the difference between underlying.
And he traded price but this is is -- becoming more more difficult well I think there.
-- -- on the strategy absolutely but one of the benefits of partner with double line is that the strategy would be corporate -- links and then.
All US dollar denominated corporate so we're purposely trying to pick a strategy that works.
We -- seeing investor interest was certainly emerging markets fixing -- -- water.
But utilizing it in a structure with the underlying securities that are very liquid that makes sense that you can launch -- ETF -- Looking at how some ETFs performed during the flash crash and early may when it was this wide difference in some instances between them.
Net at the -- nine net asset value and the trading price and the kind of volatility that you saw an individual stocks.
Would that wake up call to the ETF industry in a way that maybe we don't understand how these things will perform under stress -- Think that yellow with any situation you get a learning that comes out of I think what you -- all in the flash crash was certainly some issues that ETFs were catching up if you will into the -- the current market price.
But you know that was really liquidity at that point in time at the end of the day the structure still works construction -- still has significant benefits.
I think investors just learn that they need to be aware of the different types of orders they -- -- they get activated.
Market orders received limit orders and things of that nature which is really the responsibility of buses in the industry ETF industry that they continue to educate.
Investors do you need the.
Big ETF firms.
To really get on board with active management in order to spread the word so to speak would that actually help you rather -- part we'll sit on Lincoln of you have got in my mind black rock buying -- and they've their expertise and active and I'm just thinking -- my -- absolutely.
You're seeing more -- more the bigger brands move into the space following us into the market.
Black rock just filed for active except it really feel today you've got -- -- got -- Mason you've got the bigger players doing it.
I guess it's very validating to loss that we you -- -- -- a couple of years ago.
But with that said the more people out telling the story the better it's going to be.
We're not naive enough to think that we can corner the market here he'll be justice credits -- mutual funds faces today that I.
Eventually they'll eventually and could see you think that he about it Billy Thomas CEO of Grail advisors actively managed exchange traded funds.
It's a topic that a dork like you do Tracy adore my name we loved.
We do we do we can't because we now people -- -- Chris flat Chris yeah Chris if you are crazy can't take up for you want -- -- -- I'm glad he's had a few little sports sections -- I think.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Now saved my -- illness that I don't know if not -- come minds that yes some time some more fun than mutual funds.
Whole place Hasbro.
-- it did actually halted trading as -- earlier today that it.
Rumors about done private equity firm Providence Equity Partners buying Hasbro -- -- we have been approached.
But quote we -- not having any discussions regarding the sale the company has those great American company aren't they.
They're based in Pawtucket, Rhode Island.
A company is based in Pawtucket, Rhode Island that's Americana right there -- -- tell you some of the products that they produced over the years I -- them all -- missed that detail.
Head that was number one that got the -- -- -- it -- but it had him -- right.
Played -- Some of the gains chutes and ladders my favorite Candy Land.
Dungeons and dragons C Brian and they have been done wrong.
You know what they've done over the years they've taken candy land and sheets and lattice in the -- the and now it's like.
Doors candy lands in sponge Bob.
That's chutes and ladders and I don't think they should view that I -- -- you don't tamper with the real McCoy out spoils so I'm used to be but how how about how great as the stock has been.
This year and has those on some Smart things and they're they're transforming the company no more of a media company.
Where he -- Hollywood.
You know GI -- the Iron Man exactly and so -- -- has -- some great things we hadn't been much better to -- and a year ago -- now with the stock of 73% I don't exit -- but what's interesting is Hasbro's -- did it.
Toys 'R' Us couldn't Toys 'R' Us stock for -- -- as it was like is.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- It's not -- not your grandmother's Bob army had eyes -- that's the problem.
-- -- rhetoric and talk about vacationing when we come back dying.
-- -- Good afternoon everybody I think I thought and -- -- The Jeff Flock is gonna join us right now we're -- -- 101 points is not such -- -- seen here in New York it's not -- good scene down there on the by -- had days off of a -- with -- on Louisiana that's for Jeff Flock joins us right now hey Jeff.
How is looking down there.
But say you're looking at the first live pictures from the middle of barracks area today and -- here on our began unit.
And you could see.
Not his bed -- as we were here a week ago and we showed you oil sludge everywhere well they cleaned as much of it is they can't but look.
This is the essentially this is -- grass march.
And it is jealous look there you go look at at that oil all over.
The grass -- I know it's not as clear picture with our began -- -- you can't see it as well but there's a lot of oil out here guys.
I will say though there -- -- much.
If you look off pop to the right you see a lot of boats a lot more boats and we saw out here before I think there's a much more intensified effort.
Two to clean this up one other thing I'll show yet -- -- out here on this little shell island.
-- you -- absorbent boom.
Yesterday we had a lot of storm activity it took the boom that was after trying to protect this island essentially blew it all up.
The oil came in basically in and -- it and so -- boom didn't do much of anything anymore in addition.
The oil has inundated the shortness is going on all over your shoulder at work today trying to put the boom back in place clean up what they can -- It's a bigger effort than I've seen but there's still going to -- guys.
The jets who -- -- -- walking on death.
Right there that's not coming back is it.
No that's that's a very good point -- if this is a small little island that's part of the by U.
And these little islands were bigger one time they already were eroding because of storms and arrest and now.
This that this is dead he -- these grasslands are dead.
Some of the yellow that you have some of the green that you see at the at the root level it's been inundated with oil and you know you can't get -- -- nuclear plants.
You don't get oxygen if you have Oriole blocking essentially what amounts to your airway.
So this islanders -- might cure took us out maybe -- -- -- -- around shorts.
What what we're doing here.
Be -- turnaround brisket engineer Mike one like it's on video on the -- gang unit that's that's a computer unit that's powering us.
-- captain Mike is back to good soldier -- Mike was saying.
You know we come we'll come back here in six months and this this morning -- this.
Iowa ammonium be here because that wants to Grand -- -- Everything erodes you know the water just -- -- everything away so.
That's what Louisiana is facing right.
Unbelievable thank you -- ring and that -- is Jeff.
-- be safe.
Thanks guys that is really Syria which historically that's all not sell.
They'll be safe down there and myrtle grove Louisiana that -- is just horrible pictures mom you know it's good now we move on is a little more pleasant -- -- -- I'm.
And -- -- fond of what we're about.
Talked -- could that yesterday's new CEO sandals resorts international Adams back -- now the last time we.
We also added that he was at the pleasure being on Barney set.
And Barney was saying that you were seven but that's it sandals -- sandals you -- not either love.
You selling sex -- -- And that's exactly nice edited out and you're putting words in and -- you -- say no no selling sex aren't you and that's petty said throwing at it.
It's on love and silence some of this for two people and but it -- is it's not agreed to sell baskets when the love comes together you can't get around -- -- very -- beaches beaches beaches just why are you targeting it that it is not just children and it's teens and preteens as well that's in real time inmate.
-- yes you know you we fawn over the years that -- -- -- decided that recited beaches for families and and infants at a teenager between Israel -- his -- medieval over the over the vacation determinant of some red eagle and now.
We really -- of the more you focus on on these kids have volleys is -- -- -- of five years old navy Arizona particularly when they get up to 1213 fourteen years old.
-- you know that not factor night in appearance.
Me being -- like 70% of the decision making fact that's the way they go on vacation so we were undecided focus -- on them and making sure that we had specific programs in each of our -- Does that tiger then things are cool that are Pippen of the wanna be -- part though I'm -- and it's been out on -- them.
I and if she could about the fact that this is where I go as a single mother with three kids it's easy they.
Everything it's all inclusive the kids ordered drinks more than I do they have a blast but the one thing -- kids and I noticed this time around was.
There -- so many teenagers.
So many big kids and they were very curious as to what went on -- in this between club and there's and parents said actually they don't see their kids the entire trip.
But it's just the notion that they got on the plane -- what to your point that not family is somewhat together.
That's a part of the strategies that.
Is going on vacation and -- thank you on vacation -- need a vacation as a -- right here hover around the vacations so so we have this this crazy idea you know when it's over ten years ago that.
That we would have an experience there.
Parents could get a vacation because -- -- could disappear so all of the programs have had a supervised.
For the -- kids that Sesame Street that Xbox game rooms on high definition plasma -- We have -- night clubs we have last month and -- special things that a teenager so.
So that the kids can get away and the parents can relax on the beach by the pool a lot of -- lot of and -- just -- -- own vacation and then at night kind of what it comes the end of the dining whatever they like.
Do you have -- Some resorts that are geared more toward younger kids and some that are geared more to a -- because once you get to fourteen and fifteen.
You know the -- I don't have Elmo run and around that's cool I wanna be with other 1514.
Programs are very fluid on -- probably assault on the beaches properties carry the same programs -- elect right now in the summertime particular school is out the teenagers are all over the so this section -- they keep coming our toes on 6780.
-- of non.
So that we -- with the kids on one side.
And keep quiet sensitive for me -- -- for the grandparents and parents.
Say it it's -- -- fluid and and it changes depending on there this season and the time of the year.
-- investing fifteen million instant basically the kids do you do on we've put we've put over the last years of a destructive human and dozens of these programs that you today because of these Xbox game again garages which are.
You know they have this state that he -- on plasmas we have.
Kids counts for the little kids that if parents can check command.
They have you know story time with -- it is easier to five years old we have a relationship with scratch DJ academy which is.
Teaching kids and it needs everybody has and I find I tried to get and it would let me -- half.
It's an -- a father -- on the other.
Side and then in nightclubs and scuba diving for the kids -- -- you know goes.
On and on and on.
Adam got to run and -- -- -- had such a crazy feel that they were definitely and have you back on out we -- have you back on -- who's sitting just here and try and full force words down your -- again.
Bomb what if you'll find out more about beaches have beaches dot com.
Prices are counties like to -- Goodness in us as a Tyson and reminding them that -- CO sandals resorts international beaches putting kids in sandals don't selling sex argue -- greatest it's probably highlighted as Paul says that we want an -- -- They were down 89 points up right where we won't decided hey it's better then the sharp stick in the it's not.
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