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-- receivers were okay that's -- of army Guinea pigs that torture watch and allowed to save the world to believe it or not this movie bombed.
How does that number one spot at the box office over the weekend could have happened.
Also wallowing in sales putting for -- right now after a much anticipated opening and tens of millions by the way and advertising.
The outrageously gay fashion reporter brought out.
That is why both brutal and water showing strong openings Bruno.
Brought in just under 31 million in its opening weekend and Harry Potter brought in just under 78 million -- first two days both sins.
Have had double digit fall offs take a lot -- was down 73%.
Its second weekend with.
Only eight million box office receipts and Harry Potter down 62%.
-- box office receipts of just 29 really -- what's behind and flop.
And where are Hollywood studios getting their money from now these days here to score the Hollywood money machine.
Legendary producer and a good friend -- scoreboard so happy to see him impersonators Peter Gruber penetrator or governor -- Okay thanks for your -- your wish you could have -- -- Ben and Jerry's ice cream but you can't.
So let's talk about Bruno why it happened to Bruno was the hype -- was -- -- better mistake.
Well I don't know -- -- little mistake but it needs extend these to go past -- -- first week I think that's what it really needs.
And the reality behind the picture is that it was trying to get pretended that the crown of more that it wasn't more at.
It was an NC seventeen in drag and Lennar.
And the word got out in 2009 that didn't get out in 2006.
With -- -- Bruno the Twitter crowd twittered about it 12 after the film was out.
And sun the cap -- out of the bag in the audience wasn't responding I think this was new technology.
Driving old technology.
And you know there's something that we call around here -- scoreboard -- reasons those are these are these wonderful sayings that come out of your mouth I don't know.
Where they come from inside your head but one of them is there is no hiding in movies -- you say there is no second chance to make a first impression that's a great -- That's a great line and it's something to live by there's no second chance to make a first impression in the first impression of Brunell wasn't good right.
Not only wasn't -- good it didn't get responded to by the crowd that normally response to it.
So that aren't aren't comedy crowds said no way today now you really -- realized that it paid about 42 million dollars for -- -- As opposed to fox paying about eighteen million dollars for more at which was 2006 -- at all but not about 900 screens.
This open on 2750.
Screens they spent about.
I think about thirty million dollars to bring about a 128 million dollars and domestic box office.
And -- universal will spend about forty million dollars to bring and myself father brought in not.
About forty million dollars of business fifty million dollars of in the big shot.
Look at that said they had a 73% drop it 57 million dollars -- this week.
Well and they're not -- -- while Harry Potter though that's a very different story tells whatever there.
That that's not a pretender to the -- that's a verifiable franchise when you talk about G force.
They didn't break the back of Harry -- -- rode the back of Harry Potter it kind of fueled out audience in the marketplace Harry Potter is no real thing with I don't know seven.
I'll be number one best out of the big franchise.
At a very valuable asset and it open pretty dog big and I think the second -- big big.
But what's more important globally.
This is a behemoth that's -- -- the marketplace all over the world it will be paid a dominating force in.
And every single venue so I think you're going to see that -- extraordinarily -- example equally as successful as the last one because the last one.
The left the order of the Phoenix didn't have a 160 this well when I'm in sixty IMAX 3-D screens there's only -- through this weekend if opens up.
-- those IMAX 3-D make a big difference but so you're not you're not bothered by that by the drop off the second and third we drop off.
It should only happen to me -- I -- -- the movie got to have that kind of movie and it dropped right in my face right right okay well.
We're getting out of the point of what the bread and butter of Hollywood is these days and and they were they had put so much emphasis on dvds but what we're hearing from people like Netflix and all of the local the neighborhood dvd rental places are practically gone.
What is the future of the dvd market for Hollywood.
It hasn't been replaced by new media yet so you don't have all these new media.
Returning the same revenue stream through these investments that the dvd did did did he did was the bottom under the water.
The big thing under the water these icebergs the talk was a theatrical exhibition inside the motion picture distribution in theaters.
This dvd was model of every single business that the movie companies on -- every single project and now it's really kind of evaporating its bids diminished.
And no businesses taken its place.
Therefore there that I have to squeeze down the number of victims or the size of the pictures if they're gonna support the kind of slights that they've had in the past all these studios.
And I think the dvd business is going to be I hit driven business.
Just like the theatrical motion picture than -- at the box office.
Right now you I don't know if you saw what happened -- Disney today but they came out what their numbers.
That this stock is taking a drop after hours I think we have the after hours stock here okay this is.
Is it still is it up now okay because it was down -- about three and a half percent earlier -- -- its turnaround these may be the numbers for the end of the day.
But after hours there were some real questions about exactly what was gonna be happy to stock as a result.
Some of the declining dvd sales here's what Bob Iger said -- that he's the CEO of of Disney said.
If you want to watch your Pixar film or you want your kids to watch it fifty times then owning it.
Becomes a lot more convenient and more valuable than renting yet so he's saying that you -- have to get into films.
Kid friendly films that you wanna own not the films that you want to rent the dvd.
He knows how to -- his own drum that's for sure you know you never hear anybody say let's about a local theater I heard a Warner Bros.
Pictures blame -- better rescue.
Yeah I -- -- a Disney project is a brand.
Is a brand that polls families into it so he's talking about is unique core business.
Others supporting another brand of Disney big stop which is -- repetitive ran the audience -- watch it over and over again so what is really signaling has.
This is so we are this is why we're valuable and we can depend upon buying.
Of dvds because we have a unique product with a unique brand.
And what about the style of movies -- -- a style of movies -- I've got my own favorites in terms of you know the big gap -- that's that's what I like to see.
On the big screen in particular.
But it it it changes the venue of where I think we talked about this before.
Some films if you go to the movies to see you wanted to be a different type of picture -- -- if it -- at home watching the dvd right.
Yeah I think that's true I think the reality is that become an event business to get butts out of homes and right theaters is about driving people for a special -- both sides of the picture of a special effects the big screen huge marketing.
And squeeze the air out of the system all the small films.
Having been kind of evaporated even in the multiplexes these what.
Designed as multiplexes playing 171819.
Twenty different films they've become -- flexes where Harry Potter -- a 770571572745.
Day tournament though.
Three flexes so the idea here is there's not a lot of -- -- -- smaller films the -- and get presence in about publicity presents exhibition presents a marketing presence.
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