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So after an hour long special the decision has been made LeBron James.
Choosing his side and now I'm joined right now by cliff Caplan he's the president and -- sports and entertainment also has a history.
In the NB AC you know little bit about free agency.
This is unprecedented with LeBron James having an hour long special in your mind is this what were ahead in free agency with the age of Twitter in the age of all this multi media.
Yeah this is unprecedented today for -- superstar athletes have a one hour prime time news conference.
-- I think coming out of this for a handful of those uniquely talented athletes this might be a little bit of the wave of the future for those athletes.
But I don't think this'll become the norm for most of the free agents I think for most of the free agents will be the typical.
On the podium shaking hands given the the Jersey by the the team owner and team president but there are couple of superstar athletes.
That this might set the trend -- But having worked for a team having worked for the league.
When you saw this process unfolding.
Teams creating cartoons with LeBron James and his buddies and then.
Teams hiring marketing.
To run through 50000 computers scenarios as to how much money he could make in their city.
We appalled by this or -- you more amazed by.
-- that this was sort of the courtship process on steroids clearly this time around but that's not to say that this process hasn't taken place in the past of other superstar athletes in fact a few years ago.
When Kobe Bryant had an opt out his contract with the lakers is very much a courtship process that -- on in the case of -- And other superstar athletes will go through some degree of courtship process with the teams are considering making a move to.
-- -- he chose the New York Knicks which pairs him itemized out of my two big time free agents.
In a market -- let's face no championship since 1973.
A blip with Patrick Ewing for a while.
There's a franchise that's been down a little while will the city now embrace them.
And how much will it mean from a financial standpoint -- -- and Eckstein.
It's always tough to really -- specifically what the economic impact is you can start to look at some of the various business lines within the team and there's no doubt that the combination of LeBron -- -- Mari.
-- will have a significant positive ripple effect across all of those business lines that being said.
LeBron coming to New York.
With a -- with the renovation that's going on Madison Square Garden is -- -- create a very special and unique atmosphere that hasn't really been seen in Madison Square Garden.
Since the time that Pat Riley joined the the -- in the early nineties and if you remember then.
It was a team that was sort of down on its -- the building hit just recently gone through renovation Riley came in and almost overnight.
Turned around that franchise at Madison Square Garden was -- pleased to be for a long period of time.
Speaking of Pat Riley he's in Miami right now.
LeBron chooses Miami now you have the situation we have three very high price free agents there making a lot of money.
Can a city like Miami very fickle fan base.
Him if he'd better win a championship pretty quickly right otherwise and it not that by the gotta fill the seats for five years while we'll all these -- -- making all -- money.
I think they're gonna fill the seats there's no question about that the last time they won a championship is when Shaquille O'Neal was there they sold out the building almost every night the tune of 20000 people that lost a little bit of that attendance since then.
But I think they're gonna pull up the extra 2000 unsold seats but I think what you're gonna have right now in Miami with these superstar athletes.
With the superstar front office leadership of Pat Riley and the backdrop of Miami and South Beach.
Is a really really unique situation that's gonna make that franchise -- that city.
Very special within the NBA world and within the marketing world.
Cliff LeBron James chooses Chicago.
That was you know Michael Jordan's boyhood hero is now he gets the play where Michael won six championships and really.
Created a huge shadow that LeBron is gonna have to play out of can he play out of that shadow what does he have to do really to make -- -- -- -- and town that's owned by and to.
Yet there is no question in order for all -- brought to play out of the shadow of Michael -- -- win championships.
And I think if he can break through and win those championships in Chicago he's gonna stand on a plane right alongside Michael Jordan potentially beyond Michael Jordan.
Is that the best team that he could have gone to team wise do you think.
Yeah it's -- -- the fun of this whole process of the courtship -- been for everybody all fans including myself that handicap what these teams would look like.
Chicago is a very interesting nucleus of players right now because in addition to LeBron.
They got the commitment from Carlos Boozer to join the team and you can't forget Derrick Rose who joined the team -- -- a rookie.
Who's gonna be a -- phenomenal point guard for many years to come that is a great nucleus of athletes with some other good surrounding players there.
-- LeBron decides to stay home stay in Cleveland.
He is by far the most popular Cleveland cavalier of all time I think about.
Craig you though -- Jim Jones -- got to go way back to find anybody that it as any repute having played that team with that said.
Has he done all we can do -- without winning a championship he obviously now believes that he must win a championship in the next five years to take that relationship between himself and the fans to the next level.
To begin with there's already a great relationship between he and the fans I think regardless of winning a championship that was strengthened today by him making the commitment to stay in Cleveland.
Which obviously -- very heavily into his decision making that being said.
LeBron wants to win championships and it's going to be incumbent upon the cavaliers to surround himself with a couple of extra players to take him help him take the team to the next level.
Yet with that said to.
-- can that team do that mean you because it not only other salary cap publications -- as we -- with Chris -- Yet to find plays a wanna come to Cleveland and play.
The cavaliers have some challenges -- that -- my understanding from the reports -- is LeBron made it very aggressive effort to try and recruit bosh to come to Cleveland.
Thankfully bosh decided.
He would rather be playing in Miami so it's not easy that's -- -- -- -- -- -- -- that -- said.
The ability to play along slut LeBron James guys superstar athlete who's taking the team once before the NBA finals and essentially breakthrough again.
He'll be able to get some other people toward that presidency.
Could Kaplan and -- -- entertain.
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