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While -- -- does this year's World Cup champions in South Africa.
Another Spanish speaking group took home their own trophy a big one.
For monster ratings Univision the -- in the eyeballs during the World Cup.
Univision CEO Joseph you but is here in the studio in another Fox Business exclusive just off the plane a couple of days ago from South Africa.
What did this do for you -- -- -- you're already a huge conglomerate Spanish speaking world but what did it do beyond those borders.
It was -- out absolutely outstanding.
Result for us -- we expanded our viewership by over 50%.
Against the key demographics during the final game between Spain.
And the Netherlands we added 61 total 61 million total viewers during the entire event.
Which was up over 20% vs 2006 final Italy and France.
We stream ten million hours of video of the online and mobile 101000010 million or however could soon enough.
Which goes to show you that the audience was expanded we really felt that the US audience Hispanic and non Hispanics.
Really responded to our coverage of the world cup -- having -- can you give us a final tally of the ad sales for this because it is about money headed Isabel money and the advertisers were extremely pleased that's where the distributors in fact.
The advertisers were overwhelmingly.
Happy we got a lot of messages while we're in South Africa and we had a lot of advertisers there was -- with the distributors.
Well what you did do was in the beginning before all of this he paid some 325.
Million for the Spanish speaking rights.
Is -- paid less than that about a hundred million their ratings were higher while yours were boffo certainly there's -- higher so did you overpaid to help me understand this.
I think that when you look at the World Cup from strategic standpoint.
It drives so much benefit to the network we have a lot of halo effect that we get for instance as you know given the time zone difference.
We had our games airing live on Univision network at 2:30 in the afternoon eastern time.
That's a thirty prime time in South Africa so we had no live coverage in prime time on Univision yet for the first time in our history for the past three weeks.
The halo effect in the promotional platform World Cup gave us made us number one in prime time regardless of language for three consecutive weeks among adults they can about how to.
You cover the closing ceremonies because I have to sit there look at Shakira and her fabulous body and I'm thinking it ESPN kept dumping out of that I'm thinking why are they dumping -- -- that this was great stuff.
We covered the entire closing ceremony we were right there for.
The player introductions and we were right there after the game for all the celebrations.
And when that the checks and balances come out -- you have made money because say for example the NBC with its Olympic coverage.
They lost money depending on which Olympics were talking about.
We look at this is a total investment for what it does for viewership not just has an isolated event is that what how old are not lost money on the -- made that we will have done very well financially when we talk about the added effect of increased audiences.
And one of the things that the World Cup did for us was allow us to.
Really create our -- -- strategy we've since.
Purchased the rights for the Mexican national team exclusively in this country for the next four years.
The highest rated game not only during this World Cup.
But the highest rated.
Spanish language television of that event in this country was the Argentina Mexico game that occurred it's the biggest event in Spanish language television.
It's also broaden the aperture as you mentioned you you do the streaming but you also have got the I've found here it's my producer Charlie cool them.
I'm not an I -- person but you had apps galore.
And these apps what a half a million downloads of some of the apps here that's right amazing what happened here and you could you could look at you know.
Sexy that's a football fans like that the latest news all of that and that I found that very interesting but.
When you look at the whole picture of Univision and -- a global conglomerate without a doubt I think -- the fifth.
Most successful network behind the English speaking broadcast networks here in the US.
You have a lot of debt some ten billion of it your private equity owned operation right do you eventually take this company public is that your end game and went.
I think if you look at all private equity investments there's an exit at some point in time.
But I want my money back right now we are just very thrilled with the turn of the advertising economy the fact that the winds of demographic change or are back the fact that.
You've got the fourteenth largest consumer economy in the world right here in the US Hispanic community with a trillion dollars and consumer purchasing power that's growing at 7% a year projected -- 2015.
And as I said we expanded our our soccer portfolio we now have the exclusive.
Rights to the US national team as well as to the Mexican national team for the next four years.
And August 10 and eleventh -- going to be two very big days the US national team will play Brazil right here at Giants Stadium in the meadowlands on August 10.
And on August 11.
Spain the reigning World Cup champions will be traveling to Mexico City to take on the Mexican national team should be -- bigger -- Is Betty Betty good to Univision definitely -- of course here are the T shirts that came out.
And what a great moment for Univision as we watch you grow and even producer on talent of -- now in the future so.
Lot of things happening here company please keep us posted certainly -- Joseph you've is the CEO of Univision.
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