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The breakfast of champions is changing for the first time in 85 years Wheaties -- -- avenue flavor and that new flavor is going to be in part determined with the help of some real champions.
Joining us now -- more Indianapolis quarter colts quarterback Peyton Manning Boston Celtics forward Kevin Garnett.
John -- gentlemen all three of you welcome thanks very much John I'm gonna start off with you.
Why they make it a change to a brand that's been selling well for 85 years.
Oh we sense a strong loyal following for sure and that's been around for 85 years but.
You know -- five years we've learned an awful lot about nutrition we've also learned an awful lot about.
What the athlete needs to you know nutritionally.
And we can news that knowledge to actually -- develop the next generation of cereal and this -- -- is being developed for.
Not only the elite athlete but the the man who is physically active -- -- higher amount of energy throughout the day what are they gonna do you think command a -- don't know -- gonna talk about that -- -- -- -- got a lot of rival Flavin and you know what that is.
Sugar felt fairly low carbohydrates fairly good I guess you need that if you're gonna keep going.
Theoretically how much nutrition can you -- -- into a cereal and still have -- taste decent.
That's the key.
We've been working on the prototypes for about a year now and who the macro nutrient sends a carbohydrate protein fats and so forth there.
Set ups that.
It's that Clark -- -- cereal and that's really good for an active individual you want to have.
-- large amount of calories in this small volumes that you can get that fuel and without it being filling.
And so the individual can have breakfast and go out and be physically active work out and still get the -- fuel nutrients that -- that you need are -- the -- that -- that's Brian Sullivan thanks for joining -- Kevin I'll start off with view.
How much really pretty gonna happen -- you guys do in case -- how do I got a much of the samples here and unmarked boxes.
The -- challenge.
We have a lot of input in this actually I think that's what makes -- unique.
With the -- low opinion of some other guys we've we've got a lot of input in this not just in its FaceBook.
For what they actually needs to zone my docs -- carbohydrates fiber those things that we need says that he's gone about how the proper fuel.
Like he -- also for the common man who likes to go -- be active.
Their patent clearly -- -- -- -- -- growing up something's in the water down where -- from I mean you and your brother calls him dad I mean it's like in your family genetics.
What are you gonna do about this and realistically I mean you know -- do you guys this is designed start your morning.
Well it is.
Always been a par -- alive -- was a kid this is the evolution of Wheaties like Kevin should.
We've been a part of this building process for the cashier and a half cup providing our input.
But kind of case samples -- talking the dot -- -- -- what we need in our bodies as far as nutrients in the morning.
To get up and go out and perform our best all the field in our bodies like a machine and so.
To put the right fuel the right cereal in our bodies in the morning do you have to go out and do your job within the board room on the playing field.
You play with your kids to have the good energy in the fuel in the endurance to go out perform.
That's what this is all about what I'm going to be a part of this building process okay initiative -- -- -- -- of September night.
I'm holding product 916 I assume there were ones not one through 915 did you -- 916.
Bowls of cereal.
It's still yeah I tried so many and not so many young -- alike an industry you replaced him provide input would send them.
The -- -- in the Wheaties team and try to.
Formulate the -- cereal we got three left and number let the fans look at the everyday people.
Through a magazine picked that one final warm -- we're excited about the the everyday people be a part of this process.
All right Kevin quickly you you got you got Rasheed while I mean -- you guys gonna go undefeated and in the NBA next year.
-- -- -- -- -- -- Hopefully -- so where we're different embryo forced to circle within we look forward to -- -- currencies.
OK Kevin Garnett Peyton Manning and John IV sports nutritionist gentlemen thank you very much for taking some time here on Fox Business good luck -- -- thanks for a all right.
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