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Gonna start ballot box businesses own Chris potter from outside the -- NBA store.
In Manhattan react to their press.
That's -- what Cheryl they go brisk business here at the NBA Steward -- sound they always do maybe more so today.
With certain items such as LeBron James Cleveland cavalier.
-- -- if you will.
I mean they sell jerseys anywhere from 85 dollars 280 dollars for the actual Jersey that you would Wear -- game and -- there's some jerseys that are -- -- and signed like this month.
Go on for 14100 dollars went -- a little.
Rich for my taste but they're selling a lot of that LeBron James Cleveland Cavaliers stuff because the only way you can get LeBron -- heat Jersey.
Is by going online to NBA store dot com pre ordering and then once he signs on the dotted line.
They'll start actually making these now.
The decision last night the show on ESPN drew huge race particularly in Cleveland overalls probably the highest rated ESPN news -- of all time but in Cleveland.
One in four households with television sets actually tune in to watch it.
Undoubtedly disappointed and nobody more disappointed -- sure the majority owner -- and Gilbert.
Here was an open letter he sent -- cavalier fans -- got a little quote from a little snippet of he said that shocking act of disloyalty from our homegrown quote chosen one.
Says the exact opposite lesson of what we would want our children to learn and who we want them to grow up to become he had a lot more choice words.
To say about LeBron James as well he went on to say.
Where I get -- -- and win a championship game.
Before he does and he has taken a curse with him down south -- -- talking about the Cleveland curse wolf for years Cleveland sports teams have had this curse hanging over their heads it started with a red right 88 that was a -- That the they called it a browns game against the raiders in 1980 the drive that's John L like the fumble -- -- -- both cost the browns a trip to the Super Bowl.
This shot that was Michael Jordan over -- -- the single that was in the World Series cost in the -- the 97 World Series and then you can add the decision.
On that list as well as ways in which the Cleveland fans having curse really -- when you think of itself as much of the as of a difficulty -- had.
In dealing with the economic troubles over the last couple years that have this hit them right in the face of the punch in the -- really.
I I didn't join us I didn't watch of course the special on the coverage crest night did enjoy watching the New Jersey that was burning on the ground -- of the first things that ESPN -- And a live picture out of Cleveland which I found that setting and -- -- -- question that the bad economy there.
Let me bill Sutton right now bill because not ask you you're you know -- marketing expert you were -- the NBA.
Do you think that that Miami is able to market LeBron James correctly can that team -- -- from a financial perspective.
And profit from the celebrity of LeBron James right now.
Absolutely and if you recall this is this is round two for Miami because they had -- Before they won their first championship so -- they've been through this before they understand the mania they've already.
Playing their ticket this ticket plans -- -- capped the season ticket sales to make sure that.
Groups in and an individual people could buy tickets to go to games -- big underwhelming -- and really they've got a great marketing person Michael McCullough.
One of the tub or -- and in all of sports I think they're really going to be all over this and really dig through the next level.
-- you know James -- -- from a stock perspective because I was looking at the list of advertisers from last night obviously it is the companies that he is attached to cut the call Olivia vitamin water.
Absolutely is of these companies may be able to profit from the slow -- but LeBron -- That's excellent question bill as a native new Yorker I know that not everyone can be Eli -- where Jeter.
Or or messier going back no further or Reggie.
So we wish to wish LeBron well my question is is the knicks made a big push using Madison avenue the city.
And the value creation that comes out in new York and -- -- question about the sponsors what that would be worth for athletes in New York do you think that still -- is that still.
But is still relevant because it's certainly been pushed around here but obviously didn't commit -- -- LeBron is that relevant.
New York is New York it's a special place for special athletes.
Alex Rodriguez Roger Clemens when he was there.
Eli Manning and it's always been -- special place for the special athletes so.
If LeBron would have -- the new York and won championships and don't forget won championships.
That's the key.
I mean is the key is -- keeper kindling the -- and bring -- expect to the Wall Street era.
Of 69 early seventies was great championship knicks teams the knicks -- market is hungry for stars under for the knicks to be and achieve Richard pedestal again.
If he -- went there and they would have been successful yes I think goes estimates for right within value.
I'll let Chris -- if you know if he could be at Michael Jordan one day I mean you got Shaq you've got Michael Jordan I mean I was a big Charles Barkley but -- -- another -- Michael Jordan yeah.
-- up up up.
But I mean you know it is pretty big shoes to felt you know pun intended.
Well and that's I think that's got to be part of the reason why Chicago is maybe maybe finished in fourth place of the four cities he was looking at yesterday.
-- that he would have had to play out of that shadow Chicago already has those six championships with Michael Jordan they already almost there they had.
Have their Michael Jordan LeBron certainly could be that next you know the -- but he's got to win championships you look around the NBA story here -- they still sell -- you -- -- -- -- -- -- Jordan -- Sign that -- game worn jerseys they still sell brand new.
Whether it's jerseys T shirts hats with the Jordan logo on and that's how big he was and how -- he continues to be even after his playing days I I honestly believe the championship in his pocket.
Ring on his finger Enron debt becomes that same.
I -- panels that the company won national champions -- clock would have liked Jordan a -- six national championships and mean it take a long time for LeBron James to live up to that.
Yeah actually ask bill -- question around quite.
Do you think I mean mean.
Kudos to the advertisers LeBron James and sponsors that's a phenomenal job of drumming up all this activity around him -- as far as -- concerned.
You know the -- in the last season none of us were talking about LeBron James -- Chris Cotter and some of his friends work but isn't isn't even the national -- -- I mean that is the and potentially if you bringing new viewers to the NBA.
He will bring new viewers to the NBA not only in the US but also globally.
And in Miami being the launching point for central and South America viewership -- respect viewership their go up.
As people come in from those countries to -- of Miami and have residences there.
I definitely see that happening I also -- Europe China.
Everybody jumping on board because this is this is not just LeBron now let's remember this is three superstars.
This is three -- three.
-- -- -- -- And everybody's gonna want to see where the.
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