Also in this playlist...
This transcript is automatically generated
-- -- I'll let your server skateboard or motorcycle or just look like global player group -- the style for -- -- the parent company beats going brands Michael -- Rusty lost and others and as the temperature heats up so do sales -- -- the CEO.
It's not -- wrap up our hot for summer special series Toby walk over to the program how large sales right now.
Sales are up the sun's out in California every -- a good day when the sun's out driving people of the beach.
Getting those local retailers cranking.
Really hot products going on this is an industry where product is king and that.
You know it's it's a big -- short business out here this year.
It's really hot products going on in the category lot of technical products functional products as well.
You are right about it being a hot category but you also probably know -- -- -- -- that man tastes are fickle right.
Rusty or -- are lost to be the hottest brand in the world today tomorrow.
It's old hat how do you stay fresh.
You know it's it's chasing chasing trending keeping product relevant -- -- styles like this hyper free to hear.
You know the latest -- stretch this is a technical category for board shorts that's been really big in the -- industry you can see the grid pattern.
This is a hyper stretch four way stretch fabric.
Bill King near green it drives quick hits stretches it's got interlocking -- -- this is the ultimate surfing short.
Its products like these that keep us relevant to the kids the teens.
-- overall trend chasers and they're buying these products.
You know -- that's how much have you benefited from the growth also of extreme sports I mean X games on ESP and aerial motorcycling how much that helped you guys.
It's been big I mean that the X games is -- your -- to our industry you know it it brings along with that a lot of products -- collaborations.
As you can see here this is a metal militia team.
Metal militia dominates the X games this weekend in Los Angeles but you can see all the sponsors all of this shirt.
And brings in the energy drink -- and as well so.
These types of products have been really hot with the teens at retail.
You know it's just this is gone gangbusters for the last you know -- -- this summer and over the last we'll hear the next big thing.
You know I I think I think we're gonna see some expansion in the collaboration.
World I think there's a lot of brands trying to bring their brands into the apparel industry and that's kind of our hot spot where we aired these brands -- apparel and -- kids.
So I think you're going to see a lot of people trying to grab those those dollars.
You know and in -- The market and second.
That's that's really bend count -- -- by some of the recessionary times that we've seen out there but we bring back the six inch in seeing corduroy short.
Well you know hey Trent Trent repeats itself every eight years -- I wouldn't doubt it.
Toby -- sealed the La Jolla group parent company brands like rusty -- metal Melissa lost and others thank you very much.
Filter by section