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Initial indications show that last night's Super Bowl was a ratings bonanza one of the most watched some -- of all time.
Making that 32 commercial all the more important for advertisers.
-- score and who saw multiple Alvin Guido the CEO Zeta interactive a digital marketing agency joins us right now with the results of his latest Serbia right now first of all explain your surveyed how you come -- -- So is it because his approach that goes on scrapes the Blogosphere there's about 200 million people who blogging on a daily basis on the Blogosphere scrapes that content in real time we can tell the number of people who post content.
The volume of those post and -- home where -- was positive negative the words they use to describe for breast okay -- scored very well last night what Bridgestone walked away with -- all the prizes so if there's organization.
That had both the halftime show and several commercials that were right there in the top ten -- off the charts in terms of positive ranking.
Who else did look.
So you've got your Pepsi Max with the first eight and -- ability of the company showed the couple they're kind of talking to each other -- of Herbert strong -- effort as well.
-- you be showing that commercial.
People love the Volkswagen Golf Peter commercial up again because it was it was using -- child and a kind of a nice little image you're really resonated with a lot of folks -- really watching which.
You -- when you look at a category two we talked about a lot last week in the -- the automotive companies are back in your back and a big way after not spending a whole lot -- the last couple years.
Did they make a big splash this year.
Told me they'd -- -- -- six of the top ten brands.
That were made the top ten were automotive companies -- there you mentioned is really key.
As we look at year over year and this year the volume -- -- for -- -- boys are up almost 10% from last year this time.
The production values of those commercials way off the charts so we think more marketers are spending more money to do high quality of commercials this year vs -- -- steps.
The other thing that's interesting you're speaking on Varney can be just -- to a brand strategist about.
The effectiveness of the commercials -- somebody might be talking about them.
But do they end up doing in the end -- you want them to do which is convincing people to buy more of your product and that's always something that's sort of up in the air with these.
64 -- question is you've got a tremendous spike in terms of awareness of brand awareness on the day of the super wal.
Does it resonate a month from now is too much now six months from now.
The Charles for the marketers how do you extend always great buzz and awareness today you can build brand affinity loyalty and sales -- checkout in the months ahead.
And not damage your brand is well because as you were saying well the two of the -- little one Brunette scored the lowest this year actually scored very high -- you didn't read those three -- -- with the second most.
Popular -- being buzz about consumable last year this year it's bottomless wow so pure and and then when you think about the commercials that were formed last year they came -- consumer -- thoughts and ideas same thing happened this year this year it was a miserable failure last year was very very positive.
And NFL actually scored very well it's who -- showing cattle -- that these I love that spot.
And it was interesting to me that was the best -- of the entire suitable and it wasn't even a paid for advertising wasn't.
Paid for and you think about I was cut the Celtic there was a lot of clips again -- to really -- -- curry favor with the fans and make them resonate with a brand itself out of Leo thank you so much for the company thank you hide Lloyd.
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