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Often all about the makeup we have solid proof today that you can have a corporate conscience -- top money at the same time take a look at this chart the Mac aids fund has raised 202 million dollars to date.
All of it going to -- a hundred cents on the dollar and the company has done so well.
On both levels for Estee Lauder jock Dempsey is the chairman of the Mac aids fund of the group president of -- water North America.
Joining us now on a Fox Business exclusive on a day where you make of -- major.
Got got announcement with it you want to do well to step gaga to the -- here right what is the -- announced.
-- announcements today first of all we announced that we've raised over 202 million dollars since her inception of the -- program sixteen years ago.
And secondarily Lady Gaga launched to be the -- products today.
Neither glam lipstick and -- quest for Tripp Levy having your very own hand as well and what.
Let's look at her for a while here -- you guys picked her last year.
To go with Cyndi -- every year you picked a different star shares -- -- Elton Fergie Christina Aguilera but she.
And adding her name to this supposed to Cyndi -- some credit to put -- got so hot right now -- -- -- -- -- changed some things in perspective last year we raised 34 million dollars which the amount of money we reason our first ten years and business.
The gaga effect is huge and -- social media and 28 million.
FaceBook fans and eight million people following her on Twitter I am now going to reveal the newest -- glam dot got lip color again it is different from last year Lester was very tank this year.
It's busy day -- change and in stores.
Online today here's -- -- glass and I think of don't look much at fingernail polish -- in Medicare I.
Yes Sybase sets so but again these retail for 141514%.
Of percent of the selling price -- strictly to the Mac aids fund.
And it's a great thing to do for yourself -- to do for somebody else.
And look what it has done it's almost what you tell me John I mean you're the business guy is there a halo effect.
Sale of a charity lipstick to the rest of the business because -- a lot of stock which just recently hit a 52 week -- all joining us all time high as well doing extraordinarily well.
This is a classic case of that saying I don't know.
Where you bring in a charity idea and -- -- -- celebrity and it does great things for the business look at this one month chart alone.
-- to put things in perspective.
This proves that doing good and doing well are.
Connected together last year was our greatest charitable year ever and done.
Basically we saw complete turnaround in our business all over the world and we've raised more money and we know that.
People who were engaged with us emotionally -- staff -- walls -- customers.
Buy more product and buy more American come back again and again you know and and.
Going from back you guys also own under the Estee Lauder.
We'll -- umbrella Clooney.
Bobby Brown -- mayor Joseph Malone Tom Ford beauty now it's right -- in that tobacco Vanilla perfume line and get ready we have more coming for you and support.
We love that you also made an acquisition smash box.
Founded by it by the -- more than what -- high school with them that the Max factor grandsons.
-- what's your next acquisition is there another one on the horizon we're always looking but on smash box was your most recent acquisition and -- Busily working in Los Angeles for.
Are we -- -- that brand in the fall season how challenging is that you've got that you've got the department stores of course you're in the retail department stores but also you've got your own storefronts for back.
Such an update the other stores like that georgians such origins how do you.
I guess but launch and push those as well without cannibalizing.
Some of the anchor stores that are right there in the -- right next to the individual -- we find is I'm a strong retail platform for some for branches like national advertising and.
The stronger or regional store businesses stronger departments for businesses so -- Once again a good relationship between the -- -- your competitors -- -- Procter & Gamble they have smaller sort of luxury brands within their umbrellas but.
Boy I mean these guys especially -- -- trying to do what you do.
Canada and -- worried about your competitors.
Well I was worry about her competitors but I don't know what to think that we're smarter faster.
More creative and more consumer centric and focused on -- -- so.
Although he's worried -- I'll always be looking ahead not backwards chest in water has grown three times -- the pace that I believe the Laurie Allen has done and here is the comparison against Procter & Gamble the yellow line being -- water.
Procter & Gamble has a broader product base of course not just make up as a pure play effort there but.
The recession do you feel it anymore or is it done for us.
It's mostly done whoever they are still pockets of slow slow growth around the world -- -- I like to use the analogy that.
Business may not be the same for a long time it's like being in a car accident.
When you're in a correction you get back in the car and you drive.
Is drive a little bit differently.
Big way at -- did certainly at Estee -- good guy from Cleveland.
Cleveland rocks -- click on rocks and of course the Lady Gaga brand new -- glam lipstick on.
I'm like --
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