Also in this playlist...
This transcript is automatically generated
-- -- we told you there is a technology company in Indiana that has doubled its workforce in the last couple years you might think that we're crazy.
But we're not I mean not totally.
But the -- if there's software and interactive marketing firm it's called exact target.
They've added hundreds of workers over the past couple of months.
And they say we can double -- -- again in five -- time in today's success story we're joined by the co founders and give exact target Scott.
Finally a good news company that is hiring in the midwest Scott welcome to the show tell us what you do.
Thank you Brian great to be on the program happy Valentine's Day.
Exact hardware software as a service provider that helps organizations.
Connect with -- customers build relationships.
Through technology such as email mobile in social networks like FaceBook and Twitter.
Okay so some people would say they hear email marketing anything spamming you are not a spam.
That's correct where the good guys we help we help legitimate organizations capture permission from their customers.
It helped them send targeted relevant communications that actually get to the inbox so we have very -- close relationships with ISPs such as.
Google Yahoo! MS and the and a week we -- -- of both sides of the sending and receiving of email make sure that the media in this respected and it handled appropriately.
OK so these are opt in right like for example best -- reward zone I believe there are client of -- you go -- you sign up you clicked yes please send me stuff right.
Absolutely all permission based the end.
What's really important is helping marketers understand their customer and make sure that the content being delivered -- timely and very relevant.
OK so you're growing you on the -- -- know you -- you know very few employees a few years ago you've you've essentially doubled your workforce right the last two years.
It is that extraordinary the last two years we've we've added over 500 employees around the world are appointed today is just to touch over 900.
And we just committed that -- -- another 500 jobs over the next five years which we think is actually very conservative measure.
That that's some great news and -- it's great to hear about the hiring those job it's also about some of the hurdles that you guys are facing.
Do you have barriers to entry and it's it seemed like some competitors could sneak up on -- pretty quickly.
Yeah you know where -- ten year old company would celebrate -- ten year anniversary in we have a we have a lot of intellectual property we've been building technology and helping marketers connect with their customers through through email and in mobile and now most briefly social network for a long time so we've got a lot of expertise not only in our technology but also in the services that we offer.
-- and were fortunate that were.
On the side of the marketing equation is going very very quickly at a macro level dollars -- really flowing in Donnelley marketing.
In word here helping organizations really leverage those investments to to deliver great return and the deepen relationships with -- customers.
Well Scott listen you are a success story but listen every business faces hurdles we talked taxes on the show we talk -- here.
What are your biggest hurdles as a fast growing company in America.
They are for growth related in these are these are good problems to have how can you preserve that entrepreneurial culture when you're growing so quickly and -- so many new employees around the world.
-- were fortunate in that we've expanded into the UK and Australia have opened offices in Seattle and San Francisco.
And -- our home base is of course Indianapolis.
So kind of maintaining that culture and being very Agile and quick moving.
Is probably one ever bigger challenges we get larger from -- from headcount perspective you don't have to be in Silicon Valley to be attacked giant anymore do you.
You really don't I think we're a neat story we're right in the midwest right now heartland you can build a market leading technology company and work.
-- leverage all the great universities throughout our state Purdue has a wonderful computer sciences program at Indiana University great business school.
Same for Notre Dame.
And that we're three hours from Chicago so we're really proving that you don't have to be on either coast raise capital and -- software business success.
What I'm sure the governor loves it governor Daniels right you guys are pay a lot of taxes so your employees -- -- put Indianapolis Scott Dorsey sealed exact target.
A true success story Scott thanks Sharon -- appreciate you come on the program.
Yeah I think -- Brian all right take care -- go from that double in the work for.
Filter by section