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The C suite -- -- -- Democrat zappos.com.
One of online shoppers favorite sites for shoes -- mentioned a little earlier.
It saw sales of 840 million dollars last year it expects sales to top a billion dollars this year now that's very impressive when you consider five years ago.
The sales numbers were about seventy million to go from seventy million to a billion we want to find out.
How that's happening we're joined by the -- CEO.
Tony Shea who joins us from all places Las Vegas but thanks for I assume Tony staying up to be with this -- -- 4 o'clock in the morning.
In in Vegas but that tell us how you got the seventy billion to almost a billion in five years and sales.
-- for us we really just want to zappos brand to be about the very best customer service and the very best customer experience so.
That's really what we focused on in some ways we've done -- her through our.
Day we term policy we have free shipping in both directions and so.
People can order ten pairs of shoes from us try to among and with ten different outfits and then send back the ones that they don't like her that don't fit so.
It's really just about the very best customer service and we also.
Where we're located in Las Vegas and -- Paulson point 47.
Let's interest consideration -- -- Right you know did I mention in that didn't follow up on your idea about free shipping as you say people -- trial and issues sent back and forth.
It's -- -- that is not free to you and you know gasoline prices have been going up so much mean how does your cost as a cause sudden things looking.
Well it definitely is very expensive with the free shipping both ways but for us we really just view that as our marketing costs because.
We have the incest thing a lot of money on -- traditional advertising.
We invest that money instead into the customer experience and the biggest driver of our growth over the past.
Nine years has actually been through repeat customers and word of mouth and we really view that word of mouth.
You know because customers talk about the customer service in the whole experience that that's our best form of marketing.
Are we were showing some measures -- -- -- sales numbers that you and I talked about a moment ago and it what I'm also curious about it is -- How the profit numbers are looking with the cost as you say becoming -- -- and you know the cost side of things going up -- how to profits well these days.
Well last year was the first year we made a significant profit and in the prior several years.
We -- -- purposely ran the company at break -- and -- maximize our growth.
Gonna go public anytime -- We don't have any really immediate plans to go public -- really just focused on growing the business and providing the best customer service and customer experience.
-- -- agenda was telling me before him and she would know by the way that the average American woman has nineteen pairs of shoes and they only -- for them.
Felt like a pretty good it's not all that they're still -- the issues that's a consumer reports number by the way.
You think this is gonna show -- for the next few years as strong as it has been going the last few years even if the economy slows them.
Well within the good thing -- online retail continues to grow and for us we're actually expanding beyond -- And we're actually starting to sell a lot of other categories including apparel.
Where you can selling some electronics and cookware has long -- guard Tony get some sleep that -- in Vegas appreciate you coming on talking about zap us with us.
No problem -- is the the CEO of -- --
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