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In the game of golf -- yesterday all -- our network topic.
Tiger do it again winning his fourteenth major tournament at the US open in San Diego yesterday.
Bringing his total -- -- earnings to over 100.
But a majority of his millions are earned all -- as the face of any fortune 500 companies tiger is on pace to be the first billion dollar athlete.
The plan has ever seen or known -- -- mean revolutionize the business side sports particularly -- -- for more on this great.
Success -- race.
This impact the Cindy Davis -- -- US general manager for Nike golf Rick Horrow is -- president.
Of Horrow sports venture is a sports marketing firm and Peter the -- why is the united states golf association's chief.
Business officer welcome to three -- -- thanks for joining me.
Thank you good morning thank you are if you gotta get I get we have to have -- -- as I'm irrationally exuberant because that I think was probably the greatest US open I have ever seen.
How big was it in terms of the business of what just happened over the past four days.
Well I finalize the numbers over the next few days but we have a feeling that it'll probably be our biggest open.
In terms of revenue corporate hospitality merchandise -- the the television ratings and appears will be through the roof.
Particularly because when we were out on the West Coast back here on the East Coast we were on prime time television.
On Saturday night and Sunday night.
And then again yesterday's playoff was just amazing and the the number of spectators who came out for -- -- and set new records each of the four days.
And then yesterday with the eighteen hole playoff we -- -- twice as many people as we've ever had of the US open play so it was a great success.
And you just arrived back at 2 AM next time you have to take me with you we're gonna get into that a little bit just a moment but Cindy let me turn to you.
It's amazing act even -- -- on that pot where he just made I think it was the seventeenth hole and it was just -- inch between getting in the hole and not he seemed and I can slash.
When you think of tiger I always think about is -- -- -- first find important -- endorsement deal back in 1996.
You -- up that recently.
Kind of investment has he been -- even the best investment I was ever made.
He he definitely was the reason Nike -- in golf.
And there's no doubt that tiger hits on a lot of levels for us in our business first and foremost he.
Epitomizes our brand.
Here's a guy that wakes up every day and he's committed to being better than the day before and that's really.
Let Nike stands for and what Nike golf stands for he also.
Pushes us from a product standpoint I mean here is arguably the best golfer and one could say the best athlete -- chooses.
To use our products -- -- in play -- And win like he did in dramatic fashion yesterday and the last thing that's really fun about working with an athlete like tiger.
Is he humanize his us we're able to tell his story between the ropes and really even outside the ropes -- when you saw him.
Grabbed his young daughter yesterday Sam and exuberance of this land and that was fun.
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