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Analysts it was it god in his belly I'm I'm still glowing like I wish I was there he.
But not but Cindy let me ask you get you know I just -- -- about what it did for the US open and for the golf tournament but I didn't mention that you just have.
Blockbuster reactions and a moment like this -- you tell -- -- though at least in the Wall Street terms the market standstill yesterday because everybody was watching.
Do you see an immediate ripple effect in sales it's it's certainly coming off -- big win like that.
Well I think.
Like everyone else there wasn't a lot of work being done and our office yesterday.
But there was a collective.
Cheer when tire went on that playoff hole but.
-- -- tiger was the reason like I said earlier that we got and off and we -- golf or about ten years and what we've accomplished in really.
In golf terms -- short period of time has been nothing short of remarkable.
And but it fits the Nike and if -- the Nike way we go out and get the best athletes we work with them develop the best products and then we can do.
Fun things like tell a story -- and we ran an ad throughout the telecast that talked about tiger's mental toughness and we really did it.
To honor his father Earl and the life -- that Earl gave tiger and and to tell his story.
Yet we -- we suck it up -- perfect they did the commercial I think right before he won the last hole on that a -- -- to get it did their playoff.
It was a perfect moment Rick let me turn to you because.
Look I mean this is not his only endorsement deal obviously he does deals with a censure.
You know Gillette Gatorade unique and I believe the -- deal with the biggest day night and in -- franchise.
But he's also doing something for the rest of the golfer is in poor plane there on the professional -- tell me that fat.
Well yes and he believes engage in in tiger because -- ninety clearly Gatorade with a hundred million dollar deal but let's call it the tigris nation of the tour okay five million juniors 25%.
African American 25% or so women -- before tiger entered the tour it's now tripled with prize money quadrupled.
With corporate sponsorship.
And by the way 62 billion dollar golf industry.
But 20% of it basically 3040%.
Maybe because the tiger when he entered the tour there were nine million -- every year -- -- 78.
Thank you tiger and for me all the -- in Scotland a couple of weeks ago tiger inspired me didn't make that big not putt didn't have to do OK -- didn't have to do.
-- you heartfelt by the Iraq.
Hot I got beat -- you back appetite rotation of the -- because I was looking to some statistics I don't want to get this wrong but as I understand I believe CBS has 21 golf tournaments.
Ten and then -- expect tiger to participate and and I as they understand NBC increase their share this year by another five thinking that tiger would participated -- And you and I both know if you look at the ratings when tiger is an appointment and when he's not an informant in many cases there have to slow -- less than that.
-- that what's happening is they're tiger is -- going earned.
And is that good or bad for the golf world when he doesn't participate.
Well I would say they're certainly very quickly here's the -- -- have -- let me -- the heat can't get your thoughts.
They're certainly -- -- tiger audition effect going on it for the United States Golf Association were bid in -- comfortable seat.
Because we always know he's going to play in the US open.
As one of the four majors we were saying to ourselves if if this past week had not been one of the major championships.
I think it's probably doubtful that he would have played.
So were a bit spoiled because we know each year is gonna come out -- play in the US open but we saw the effect yesterday.
We set a new record.
On US open dot com for the streaming of a live sports event.
We at 600000.
People on our site yesterday watching every shot that he and Rocco Mediate had.
At on the playoff round at Torrey Pines and that those are just enormous numbers and it just goes to show you I think that -- The the week.
The working week kind of stood still for four and a half hours yesterday -- watch tiger -- the US open on believe.
The great -- I support our guys yeah Rick I apologize you know we're we're gonna we're gonna have to go my apologies -- -- a -- lose you guys.
We'll continue to debate Rex and me and he got thanks so much right actions say the debate because we all mutually -- is doing a great favorite -- Thanks so much got an accused the US next time and thank you -- you sense don't play well.
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