Also in this playlist...
This transcript is automatically generated
Man that's required listening every day before we come to this show -- Saturday's victory -- guys -- spanned more than two decades he continues to expand his business empire by finding new ways to build.
His long -- and unique brand we're joined now by the one and -- like oh look Neil young and yeah compliment or had arrived early I don't -- we showed a clip there from like 93 years so but yeah anymore and you too.
91 I was in high school it's itself being.
85 those -- -- really been doing this 22.
Year 1980 formal person came out anything at the same.
Label right -- what I'll I'll actually in the flexible on us Def -- when we started to label together -- -- from Rick Rubin and -- -- we -- until then let me.
It's -- looking for a few names that have blown up along with you really don't know -- last -- two years how much did you guys have been able to collaborate through the roads I mean.
Everyone else always fight fallen apart from the -- rediscovered reinvent themselves and just have a division just you know maintaining division and digging deep down.
Don't know which one accomplished in just focusing on it and loving it being passionate about it stay connected to what you do.
Being afraid is not -- -- different things.
But supplement that music we're reading your brand -- not -- -- -- well it's it's not really about supplement and it's about just not limiting itself trains don't have deadlines.
And I don't think you should limit yourself in in this country where we live we have the opportunity to do anything that we put our minds -- if we -- we willing to go out he would take the risk so that's about it.
Where the greatest -- -- -- that -- you know what went up first announces his deal so many people would like what -- LL cool.
-- LLC to cool to see -- -- We've got away -- his -- for normal people so to speak what.
You know it -- surprisingly enough the a lot of Americans and a lot of people will make ten -- twenty million dollars a month.
And actually would like to have fashionable clothing for their families that's at affordable prices which means of forty dollars and -- T shirt as well so I don't have an insulin.
How can -- -- you on the very I was very I'm very hands on extremely hands on.
And my passion in my heart went into this deal because to me this is what's in that important and what's cool to me you know so it's a range do you -- -- chunk of revenues also.
That's that's a good that's definitely a good idea -- need to spell CJ traded on the NASDAQ.
We actually the company -- partner is leaned phone so while there radio and Hong Kong exchange.
But I'm definitely a profit shared this is a real -- -- brand.
And any -- -- -- that LL cool.
Hate -- aesthetic question because a lot of retailers are struggling right -- and you know what person describes what you're targeting as the current and hipster -- Yeah cat.
I think let me how do you target that group.
I don't think it's not that specific month they LL cool.
You know I like I use my family in the marketing well moxie leaguer who was a contributing photographer Vanity Fair did that folded -- for Russ.
-- to -- campaigning for -- I use my wife and use my children and myself these clothes are appropriate for every one bomb.
I'm not you know pretending I'm Hanson you know tonight I know why -- -- I'm very clear and -- what I did you feel -- going to come I don't I think yeah I think that it's about.
I think that -- what we won't what has happened is we just so used to.
People that -- successful hot nodding with their rich friends and taking on this to lead his attitude.
That we stop forgetting that they're real people in America and not take in the whole families in America everybody's not trying to appeal to seventeen year old teenage girls.
You know just because LL cool.
-- many generations including my failing that a grown up when this brand and hopefully.
Palm will really appreciate that that -- that taste and -- -- -- one of the questions we always ask people who built careers and empires I mean.
In the -- at a multi media empire.
From albums come announce a new round of TV -- movies of the amount of lines of clothing I guess my question is.
-- we told people at home what's the most important lesson you've learned over the 23 years and fight.
I think that having faith in god faith in yourself in just because you -- once season doesn't mean you can't make it in another season perseverance yeah all the time get that from.
It is so true right because you will have failings here you definitely gonna fail and you definitely gonna make mistakes and people will laugh at you especially when you go outside of the box -- you.
You go against the grain.
You know you gotta kind of roll with the punches when a person television a lot of my -- friends thought I was crazy -- You're crazy it would write it all of those write what you know now if he's not doing television is a great -- you know -- And so that's why I'm so proud I love to align myself with the people of America.
And when you think about LL cool.
The rich diet of VIP pop the champagne although I can do that as well just look the new album real quickly got thirty seconds -- -- August 5 fiscal exit thirteen and I have everyone from.
New waters like the dream all the way to establish artists like Richie Sambora and got a little work with Rick Rubin -- any -- work with -- on this album but it is on -- since my thirteenth wreckage.
This this is still.
-- on the -- On track to get back the -- did give us some news well you know what I had a lot of fun doing this record I think the last couple the app public couple albums -- a little weaker because my heart was in it but not my focus -- I just wanted to focus on -- wreckage.
Have some fun with it.
Then after that we'll see what happens all right.
CJ -- trend that.
Strategy didn't hear you very well yeah.
Filter by section