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-- I hurt my Blackberry -- physically because we.
Team captain aged 21 day unbelievable to get that a what is -- to love about this game of the -- Well the 20082009.
NHL season just wrapped up with the Pittsburgh Penguins.
Take -- home the Stanley Cup trophy in seven games but already believe -- looking ahead to next season.
Now some of the issues they had a fight over possible relocation of -- bankrupt team.
Worries over sponsorships and ticket sales may be too many teams and an expected dip in the salary cap a lot could happen.
Before the puck drops next season for joining us now the NHL commissioner.
Gary Bettman what a fantastic.
-- up by the way just.
Wonderful wonderful games I mean a whole series was terrific.
And and that's the thing that the NHL has -- -- anything -- the excitement and fans that have an enthusiasm I think surpasses any other transport -- a little crazy I must say here now as serious as I NHL fans are are in crazy about the game.
We have the best fans in all sports they -- the most connected to the game of this fans of any sport.
And were coming off what was again for years in a row of record breaking attendance and revenues.
And competitively this season on the -- couldn't have been better so we're coming off an extremely strong season.
So why does everybody say trust me crazy because you know my parents -- Canadian and -- a big huge hockey fan since you know in utero basically.
But people always say to me about an admission that that can they do you know it's important I'm -- Canadians -- -- million -- -- in the US the perception of the NHL.
You're chipping away at that sort of negative outlook of -- but what you need to do now.
What we need to do is keep exposing the game getting it out to more and more people.
We did very big numbers on ratings for the playoffs.
And particularly the Stanley Cup final we use the NHL network and NHL dot com which is getting record visits.
But it's really about telling our story and getting more people to have an opportunity to connect with us and interact with us.
Little inside baseball or little inside football -- if you don't mind what's gonna happen with the with the Phoenix team they are bankrupt.
They're getting an offer from ironically the guy who's in charge of rim.
Well what were opposed to is not adhering to our process -- and our procedures.
For both approving new owners and for whether or not franchises need to be relocated.
We don't think that the Phoenix Coyotes ever should have been in bankruptcy we don't think they belong in bankruptcy.
We -- drove them to it now they don't it.
There's no reason for this club to move we don't believe we think that the bankruptcy court was being used -- is being used to try and help.
Go around our rules and we're now before bankruptcy judge we're waiting to hear from him in terms of the -- ability of our rules.
And we're hopeful that we get the right result but how much emphasis.
Do you put on the fact that -- -- really want this team he's made -- 212 million dollar offer do you think that's a -- all do you think it's a fair price -- I don't wanna get too specific because of all the match and nations that are going on before the court.
This isn't the first time admissible so he has tried to buy -- club but the the issue isn't.
Hamilton Ontario vs Phoenix.
Arizona it's not Canada vs the US -- knowledgeable silly vs me it really comes down to a league having rules and procedures.
With respect to who its members are going to be who the owners are going to be and where franchises alone.
And we are in a situation right now in this country where rules and procedures frankly are being broken I mean we see that happening with the with the car companies -- -- Some of the some of the the the time honored principles of bankruptcy.
Being leapfrogged for the sake of expediency does that concern you.
Well I didn't I don't wanna draw the comparison to what's going on in Detroit with respect to the car -- others have but invoked Chrysler's name but in our case we don't think.
That this club needed to be in bankruptcy and that there's no need to circumvent or rules.
We have orderly rules and procedures and process these that we think can apply here.
But going to the other point that you raised were actually looking forward to next season.
We are already and it's only the middle of June.
-- over 80% renewed on season tickets for next -- the sponsorship marketplace for us while challenging for everybody has been pretty vibrant.
So we're pretty up.
-- about our prospects I'd love to talk about the teams that actually sold -- just about every game -- -- the obvious once the Chicago Blackhawks but.
The conducts the Maple Leafs the Oilers the Rangers the Calgary Flames the Montreal Canadians.
You know I -- a -- -- -- of course out there in Los Angeles and they do pretty well but how do you get the rest of the team selling out in the NHL.
Well we played in 94% of capacity.
-- throughout the season we played -- over a 100% during the playoffs.
It's getting the last 6% in a lot of cases teams that have underperformed on the ice because the season has been so competitive.
The competitive balance in our game is probably as good if not better than we've ever seen or any sport has ever seen.
And did if the team has had a long.
-- record in recent times of not making the playoffs I think the fans tend to find other things to do and we come back.
It was mentioned Chicago I got to ask you about outdoor games because I love for outdoor gates will be wonderful innovation until one well are you gonna have more from my -- -- are we haven't announced where yet but we will do one next January 1 again David wanted to cover.
-- -- then I don't know commissar guests that will do it but the outdoor games fun.
But what's also -- -- is Chicago two years ago.
We have one of the worst -- sentences in the league members and and now they have something like fourteen -- 151000 season ticket holders they've led the league.
In attendance for this past season.
Because again when the team has underperformed or has rebuilt for too long.
The fans will come back quickly when they know there's hope.
Important to note too that Pittsburgh was a team on the brink they were bankrupt -- -- running into -- real brick walls and now Mario LeMieux a former player has really brought them back.
Let's talk about TV coverage though many of the games are on verses that a good thing.
Well I'll -- -- had talked to some fans are sick I don't get vs it's not as widespread as people would like.
How many people say this same thing about Fox Business channel it's it's out of growth prospects and it takes time -- but meanwhile since we've been with purses.
There in twenty million more homes than they -- when we started.
More people watched our playoffs on verses then did going back to 02 on ESPN and ESPN two.
-- this is numbers in the Stanley Cup final were up over 40%.
Our ratings -- NBC -- up we get great coverage because we're priority.
Just as you give business the priority in the focus.
That's what vs does for us -- their most important property and as you know it grows but it takes time are you pushing Fox Business to all of your.
How I felt upload and you know this is this idiotic relationship directly to -- five LA well breeder and actually office in fact looks down on watching.
Great stuff here what a great game for the first time since 1971.
-- that a visiting team won in game seven on the visiting teams nice bubbly and what's also interesting isn't the first time in any sports and 79 where it happened in the listing to do it.
Was the Pittsburgh Pirates man.
All right cocaine please come back -- -- again soon for a couldn't come to the outdoor absolutely I will you'll have to twist my arm ferry got -- NHL commissioner who brought this team back from the brink after a players strike.
I believe it is amazing and again the enthusiasm of the crowds who come out to the games and who are just fanatical about this sport are just extraordinary here's exhibit you up here.
A president president --
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